Foredrag holdt av Eric Fougner Ekern på EDBs høstkonferanse for bank og finans

1. The importance of being a
responsible company
- Corporate responsibility the Telenor Way
Eric F. Ekern,
Vice President, Head of CR

2. A global telecom company
14 countries
170 million mobile subscribers
More than 40 000 employees

3. Telenor in Norway
– visible, important and state owned -
• ICT locomotive – critical to
national competitiveness
• Incumbent and market leader
• 2nd largest Corporate – and
the most international
• The Norwegian state is
majority owner (54%)
The Norwegian agenda of
special and high importance
to the Telenor group

4. DJSI Member 2009 – an achievement
As a top performer, Telenor Group is a Member of the DJSI 2009

5. Telenor Group has strong positions in three regions
NORWAY #1 3.0 mill.
SWEDEN #3 1.9 mill.
DENMARK #2 1.8 mill.
RUSSIA #2 61 mill.
UKRAINE #1 23.5 mill.
HUNGARY #2 3.7 mill.
SERBIA #2 2.8 mill.
MONTENEGRO#1 0.4 mill.
INDIA
PAKISTAN #2 19.4 mill.
BANGLADESH #1 21.0 mill.
THAILAND #2 18.7 mill.
MALAYSIA #3 7.1 mill.
Fi gur esQ408

6. Telenor Group has operations in a diverse world
(World poverty map)
World Bank

7. A WAKE-UP CALL

8. Sustainable business through integrated CR
• Ethical response • Response to external • Sustainable value creation
• Philanthropy focus on responsibility • Integrated in business
• At arm’s length • Non-financial compliance development and operations
• Innovation to develop
benefits to society

9. Benefits of integrated CR
Credibility We know communications
Sustainability We have a long-term perspective on our business
Effectiveness We can take advantage of existing expertise
We should never lose sight of the opportunity to
Revenue
generate long-term revenues
Doing more for less

10. Sustainable business through integrated CR
Empowerment through access Decent work
Safe services Climate challenge

11. Economic Impact
A 10% increase in mobile density boosts GDP growth by 1.2
percentage points
Job creation Impact on Economy as % of GDP
6%
250 000
5%
200 000
4%
150 000
3%
100 000
2%
50 000 1%
0 0%
Pakistan Thailand Malaysia Pakistan Thailand Malaysia
Source: Telenor/Deloitte. All figures from 2007

12. Several achievements during the past year
• Set Group-wide goal to reduce carbon intensity by
40% by 2017*
• Established “Education against child labour”
project in Bangladesh together with UNICEF
• revising Supplier Conduct Principles and developing
new system for monitoring supply chain
• Pilot project on “empowerment through access”
in Serbia to empower marginalised Roma population
• Initiated work on improving Non-Financial
Accounting and Reporting
*compared to 2008 baseline

13. Establishing responsible supply chain management
• During 2008, Telenor strengthened its focus on responsible value chain management
• The framework is based on a three-part strategy
• Implementation is a comprehensive task that requires long-term commitment and
continued high focus
Formal framework Awareness building Supplier follow-up
Updated Supplier Conduct Internal and external Risk based approach with
Principles based on workshops and specialist surprise and routine visits
international best practice HSSE training

14. Responsible supply chain
Our goal is to ensure and promote good health, safety,
security and environmental (HSSE) standards
throughout our value chain.
We believe that the best way to achieve this is through
close and long-term engagement with our business
partners.
All suppliers and parties that have a direct contractual
relationship with Telenor and offer products or services
to Telenor must adhere to our Supplier Conduct
Principles.

15. Telenor’s “Supplier Conduct Principles”
• Sets out requirements Telenor would Areas covered:
like to see achieved by all its
suppliers (in a wide sense) over time 1. National law
• Approved by Telenor Group’s Board 2. Human rights
of directors 3. Labour standards
• Published on the web ( 4. Health & safety
www.telenorgroup.com)
5. The environment
• Group-wide applicability
6. Corruption and other
• Non-negotiable standards prohibited business
practices
Supplier
Conduct
Principles

16. SCP implementation using ABC
Process requirements
1. Implementation, monitoring and Agreement on
follow-up responsible
Business
2. Cascading of requirements (*) Conduct (ABC)
3. Transparency and inspection
rights
SCP
4. Notification and remediation at (Attachment)
own cost Supplier
Conduct
5. Sub-supplier termination Principles
6. Right to sanctions
16

17. The mobile industry has a key role to play in building a
more sustainable world. We do this the Telenor Way:
 Fighting climate change
 Deliver safe products and services
 Extend the benefits of mobile communications to a wider
audience
thank you