Tracking the Effectiveness of Your Social Media Marketing

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Eric Hodgson

Educación Empresariales Tecnología

About Me Find this presentation: http://slideshare.net/ehodgso

Let’s take a poll Where do you currently stand on tracking your social media efforts? We know when, where, how, and who We have a strategy, but are looking for the correct tools We track a few things, but have no idea what we’re doing overall Our toe is in the water. Tracking is our next step

Social Media Stages What about the conversations you’re missing?

Summary Set your social strategy Track your accounts Monitor for connections

Thank you for your participation! Questions? Eric Hodgson University of Iowa Foundation eric-hodgson@uiowa.edu @ehodgso Thank you for your participation!

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Tracking the Effectiveness of Your Social Media Marketing

1. Tracking the Effectiveness of Your Social Media Marketing Efforts Eric Hodgson :: August 9, 2011

2. About Me Find this presentation: http://slideshare.net/ehodgso

3. Let’s take a poll Where do you currently stand on tracking your social media efforts? We know when, where, how, and who We have a strategy, but are looking for the correct tools We track a few things, but have no idea what we’re doing overall Our toe is in the water. Tracking is our next step

4. Social Strategy

5. Online Strategy email .edu social

6. Social Landscape

7. Social Media Stages

8. Tracking

10.

11.

12.

13.

14.

15. Twitter Tracking

16. Social Media Stages What about the conversations you’re missing?

17. Monitoring

18. Web and Blogs

19. Twitter and Foursquare

20. TweetDeck

21. Addict-o-matic

22. Summary Set your social strategy Track your accounts Monitor for connections

23. Thank you for your participation! Questions? Eric Hodgson University of Iowa Foundation eric-hodgson@uiowa.edu @ehodgso Thank you for your participation!

Tracking the Effectiveness of Your Social Media Marketing

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Tracking the Effectiveness of Your Social Media Marketing