Consumer Buying Behaviour of “Product Quality” (Garnier Cosmetic) PPT

1. Consumer Buying
Behaviour of
“Product Quality”

2.  Asif Mahmud Onik
 Md. Sariful Alam
 Ummay Sanjida
 Biswajit Saha
ID: 141051002
ID: 141051066
ID: 133051013
ID: 133051077
The Presenter’s

3. Bangladeshi Cosmetic MarketMan Women
Vaseline
Dove
Garnier
Ponds
L’Oreal
Fair &
Lovely
Lakme
Other
Cosmetic

4. About Garnier

5. Sample selected for the study
 Dhaka city there are about almost 2 crore people live.
Area of the study
Dhaka
Dhanmondi
Gulshan
Uttara
Mirpur
Mohammadpuru
Jatrabari

6. Analysis and Interpretation of Garnier Cosmetic
“Product Quality”:
Sample size 40
Age
Gender
Occupation
Approx 57.5% respondent’s fall into the
category of 15-30 Years.
72.5% responders are category of
Female
45% responders are housewife

7. Overview of the customers’ respondents
Age vs Brand: Garnier (40%) Is More Preferred by the Group whose age 15 –
30 years. On the other sites More than use Ponds (10%) & (7.5%) use other is
least preferred by the all type of age.
Satisfaction: Most of the customers satisfied with their brands.
Reason vs Brand: Customers using their brands because brand try to provide
better quality.
Satisfaction
100%
Reason vs
Brand 93%
Age vs
Brand 40%
High price vs
High quality
37%

8. Findings’
About (85%) use Garnier cosmetic in Dhaka city.
About agree (57.5%) and strongly agree (35%) of the people use
Garnier because this people believes Garnier are already develop
their trusted brand in Bangladesh.
People pay more importance to the overall quality of cosmetics.
People are looking for the brand cosmetics providing better quality.

9. Friend suggests and Advertisements are the major source of
information for the potential customers.
Potential customers will not compromise with the quality.
Most of the people are satisfied with their cosmetics.

10. Conclusion
From that we reached on the following conclusion
Future industry of cosmetics has shining when they focus on
customer loyalty/trust.
It has so many dimensions of growth.
Especially, branded sector has prospective market if they can
provide better quality.