This document discusses the evolution of mobile phones from basic phones to smartphones. It begins by describing basic phones and their limited functions. It then covers the transition period where feature phones emerged with more capabilities than basic phones but less than smartphones. Feature phones became more powerful over time while smartphones aimed to be more user-friendly. The document outlines the key specifications and features of feature phones and smartphones. It notes that the line between the two has blurred as they have incorporated each other's functionalities. Overall, the document provides a historical overview of the progression from basic to smartphones via an intermediate feature phone stage.

1. Mobile Terminals

2. Personalized Social Magazines
Zite Flipboard

4. Mobile Phones
• Basic phones are entry-level phones with
limited functions
• Feature phone and smartphones are the
real competitors in the market today.
– Hard to differentiate a feature phone and a
smart phone as both the phones have
goodies and drawbacks that are common
between them.

5. Mobile Phones
• A growing majority of people prefer the feature
phone for its simplicity and easy-to-use
interface.
• On the other hand smartphones are believed to
be more complex and have features or
applications that common people may not need
or use in their daily lives.
• Looking forward to enter into 2011
– Feature phones are becoming more powerful
– Smartphones are trying to be more customer friendly.

6. Feature Phone in the beginning
• most common clamshell,
• slider forms with physical keyboards
• Controlled by MNOs walled gardens
• Controlled Internet (WAP) access
• Offnet was expensive
Feature Phone

7. • Intermediate phones between the smart
phones and the basic phones
– They have a limited OS support
– Limited third-party application support (may
be only Java applications) as well.
– Some feature phones support email
– A lot of documents may not be used
– May also give access to social networking
abilities.
Feature Phone as Today

8. • Smarter with its office works
• Ability to run third-party OS and third-party
applications
• Working on emails is a pleasure (push email)
• A smart phone is designed for business purpose
and hence calendar synchronizing appointments
and other things are more effective.
• Manufacturers: Apple, Android and Blackberry
• Increased capabilities: Storage, processor,
sensors,…
SmartPhones as Today

9. Basic Phone
– Tecla de pedido de ajuda
– Teclas grandes
– Rádio FM com antena interna
– Lanterna
– Alta Voz
– GSM, Dualband, Toques Polifónicos
– Calendário
– Agenda
– Memória interna até 300 contactos
– Alarme
– Calculadora
– Formato barra
Tmn 1210

10. Feature Phone
– SMS, EMS, MMS, Email, Instant Messaging
Clamshell, teclado físico
– 3.15 MP, 2048x1536 px
– 240 x 320 px, 2.2 inches
– 2G e 3G, sem Wlan
– Video Call
– Radio FM
– Aplicações Java
– WAP 2.0/xHTML
– Sem GPS
Sony Ericsson W980

11. SmartPhone
Google
SmartPhone

12. Which one to choose?

13. Lack of difference between them
• For a user, with little or no interest in internet or
business-related features but is a multimedia
freak, the feature phone is supposed to be the
right choice.
• Smartphones are “complicated” and are only for
those who indulge in business-on-the-move, the
real factor is that using them (smartphone) is not
a challenge by any means. And to add to it,
modern smart phones have strong multimedia
capabilities too.
Smartphone vs Feature Phone

14. Price Factor
• The real difference between a smartphone and a feature
phone is not clear, thanks to the massive changes
mobile phones have undergone these days.
• A smartphone might eat up your money-saving, with its
monthly subscription for data usage plans, this trend or
factor is changing too. For, data subscription in a feature
phone, also costs you the same.
• It would be smart from a buyer's point of view to
purchase a mobile phone, only concentrating on its
features, that would best suit his style interest and
needs, instead of analysing or hunting for a smart phone
or a feature phone.
Smartphone vs Feature Phone

15. Price Factor
Mobile Phones
TMN A1
129,90
Android 2.1
TMN soft stone
119,90
Android 2.1
Vodafone 945
99,90
Android 2.1

16. Mobile Phone OS - 2011
Android tops BlackBerry globally for the first time

17. Smart Phones Trends
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18. Smartphone in 2004…

19. Smartphone in 2004…
• Proprietary OSs are ignored as a ‘platform’
which often support J2ME.
• The J2ME installed base is currently about 708
million handsets (‘JAVA on Symbian OS’)
• Symbian portion of the above graph is 14.4
million (with 40 million installed base).
• Focus on a mobile version of Linux started.
Development and deployment tools not
available.
• Symbian OS or Microsoft Windows Mobile were
dominant

20. Smartphone Show in 2005
• It’s all about Symbian
– Sony Ericsson: P990
– Nokia E60, E61 and E70
– Nokia N91
– OS: 3rd Edition Feature Pack 1
• Improved Browsing (Apple Webkit Source)
• Push-to-talk
• http://www.mobileuserexperience.com/?p=131

21. 2006 the show continues…

22. 2007 changed the game
• Feb 19th 2007

23. Oct 2008 more competitors arrived
Android T-Mobile G1

24. Smart Phones Today
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25. Smartphones
• Nielsen Survey March 26, 2010
• The iPhone, Blackberry, Droid and smartphones in
general dominate the buzz in the mobile market, but
– only 21% of American Q4 2009 compared to
– 19% in Q3 2009 and
– 14% at the end of 2008
• Smart phones will become the standard device
consumers will use to connect to friends, the internet
and the world at large.

26. Smartphones
• The share of smartphones as a proportion
of overall device sales has increased to
– 29% for phone purchasers in the last six
months
– 45% say that their next device will be a
smartphone.

27. Smartphones
• By the end of 2011, Nielsen expects
more smartphones in the U.S. market
than feature phones.
– falling prices
– increasing capabilities
– explosion of applications for devices
– Friendly devices

28. Smartphones

29. Smartphones
The Smartphone User
• Slightly more males than females are getting
smartphones (53% versus 47%) - technical early
adopter products.
• In terms of demographics, Hispanic Americans
and Asians are slightly more likely to have a
smartphone
• While smartphones started out in the business
segment, 2/3 of today’s buyers of smartphones
are personal users.

30. Smartphones

31. Smartphones
Loyalty
• In the last six months
– 77% of new buyers remained loyal to their wireless
operator
– 18% switched to a new provider to get their new
smartphone with the remaining percentage made up
of first-time smartphone buyers.
• Satisfaction
– smartphone owners (81%)
– feature phone owners (66%).

32. Smartphones
Features, features, features
• Smartphones show higher application usage than
feature phones
• People are actually taking advantage of the device
capabilities.
• People who use their phone for only voice calls
– 14% among new feature phone
– 3% of smartphone owners.
• Use of the built-in camera and video
– 20% for both categories, due to the generally better quality and
user friendliness of the features.
• Use of Wi-Fi increases
– 5% for feature phone owners
– 50% for smartphone

33. Smartphones
Smartphones make up a small
percentage of the World's four billion
cell phones but they differ drastically in
their use.
How drastically?

34. Smartphones
• Market Share
– In the Asia Pacific, smartphones 6% and feature phones have
28% market share.
– In Western Europe & North America, smartphones have 20%
and feature phones have 68% and 64% market share
respectively. (source).
• Traffic
– Smartphone generates 10 times by the average non-smartphone
user. (source).
• Mobile Browsing
– 35% of smartphone vs 4% of feature phone owners. (source).
• SMS Daily Usage
– 61% of smartphone vs 32% of feature phone owners. (source).

35. Smartphones
• Social Networks
– 30.8% of smartphone using their mobile browser compared to
6.8% of feature phone users (source).
• Mobile Media
– 80% of smartphone vs. 26% of non-smartphone users. (source).
• Email
– 70% of smartphone vs. 12% of non-smartphone users. (source).
• News/info access
– 65% of smartphone vs. 14% of non-smartphone users. (source).
• IM
– 37% vs. 10% of non-smartphone users. (source).
• iPhone Data traffic for an iPhone operator
– is almost 14 times that of a non-iPhone operator. (source).

36. Who is Winning the U.S. Smartphone Battle?

37. Who is Winning the U.S. Smartphone Battle?
• The answer depends on whether you’re looking
at operating systems or manufacturers.
• When it comes to consumer marketshare by
operating system
– Android (29%)
– RIM Blackberry (27%) and Apple iOS (27%)
• By manufacturer shows RIM and Apple to be
the winners since they are the only ones
creating and selling smartphones with their
respective operating systems.

38. Who is Winning the U.S. Smartphone Battle?
Android seems to attract more young consumers.

39. Who is Winning the EU Smartphone Battle?
• According to IDC's latest Quarterly Mobile
Phone Tracker, the Android platform saw
massive year-on-year growth of 1,580 % in
Europe between Q4 2009 and Q4 2010.
http://www.idc.com/about/viewpressrelease.jsp?containerId=prUK22729011

40. Tablets
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41. Tablets
PCWORLD Nov 2009 – Apple fanboys dream
“Let's face it: the Apple tablet is a mirage created
by legions of fanboys and tech dreamers. The
closer you get to that mirage, the more you
realize it's not going to be there when you
arrive. But then, off in the distance, an even
brighter and more beautiful tablet is envisioned
for a day that will never come. It's a nice
dream, but it's just not going to happen.”

42. iPad – 2010

44. 2010 Microsoft Tablet?
• Microsoft Courier itself was a wonderful two-
screened device that was to rethink the way that
tablet computing is usually enacted, with a single
slate-style screen. With two screens, the Courier
was hoping to change the paradigm for touch
computers.
• Microsoft has been pushing touch screen
(tablet) computing for years to little effect in
terms of market adoption. Whatever the future of
touch computing at Microsoft, this is no longer
part of it.
• RIP after iPad launch

45. Tablets Invasion
101 iPad Wannabes

49. But Meanwhile… iPad 2 is Out
IDC Report
http://arstechnica.com/apple/news/2011/03/apple-way-ahead-of-tablet-competitors-expected-to-hold-80-share.ars

50. Tablets – Behold 2011
• CES 2011 Tablet-counter: The score so
far...26
• 2011 year of Tablet Invasion
• iPad 2, Xoom, TouchPad, PlayBook, Tab
10, Optimus

51. Tablets – Behold 2010