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NETC 2010 Poster - Growing UF's Gardening Audience
- 1. Growing UF’s Gardening Audience Emily E. Eubanks, Communications Coordinator Jennifer Sykes, Web Coordinator Project The University of Florida recently launched a campaign to bring horticultural information to consumers via social media like Twitter, Facebook, and blogging. The campaign focuses mainly on content from two programs, Florida Master Gardeners and Florida-Friendly Landscaping™. Audience Gardeners are enthusiastic information seekers, and readily turn to the web for inspiration. And the Master Gardener and Florida-Friendly program content is useful to all Florida gardeners. Social Networking By using multiple social networking streams, we’re able to reach out to our clientele and actively share current gardening information, rather than waiting for them to find us. Master Gardener Facebook Fan Page Master Gardener Site Florida-Friendly Twitter Feed Master Gardener Wordpress Blog Gardening in a Minute Photos on Flickr UF Gardening YouTube Channel
Notas del editor
- The University of Florida has recently launched a social media campaign around consumer horticulture information. The campaign focuses on content delivered through the Florida Master Gardener and Florida-Friendly Landscaping programs. Gardeners are heavy information seekers and readily search for information. Through multiple social networking services (Facebook, Twitter, Flickr, Wordpress, YouTube), we are able to bring current gardening information to our clientele rather than waiting for them to find us.