This document outlines the key elements of a strategic management case study. It explains that a strategic management case describes an organization's internal and external environment and raises issues about its mission, strategies, objectives, and policies. It also includes facts, opinions, and judgments on related management issues. The document emphasizes that case studies require practical justification and realism in any recommendations. Recommendations should be specific, original, and contribute to the learning objectives of the exercise. The case study analysis process involves constructing matrices to evaluate external opportunities/threats and internal strengths/weaknesses, and recommend long-term strategies, objectives, policies, and procedures for evaluation.

2. What is a Strategic - Management Case?
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 It describes an organization’s external and
internal condition and raises issues concerning
the firm’s mission, strategies, objectives and
policies.
 Includes all related management issues.
 Contains facts and opinions, judgments.
 SM is often called Learning by doing

3. PPrraaccttiiccaalliittyy JJuussttiiffiiccaattiioonn RReeaalliissmm
There is no case
gives you all
the information
Make reasonable
assumptions and
make decisions
“Be realistic”
No recommendation
is beyond an
organization’s means
Make sure your
recommendations
are feasible
How you support your
decision and how you
propose that they be
implemented

4. SSppeecciiffiicciittyy OOrriiggiinnaalliittyy CCoonnttrriibbuuttee
No broad
generalization –
Be specific by telling
5W
(what, why, when,
where, who & how)
Feasible alternatives
(not necessary the
same as the firm’s
plan)
“Be original”
Group exercise in
class and real life.
Be open-minded to
other’s views.

6. 4- Construct aa ccoommppeettiittiivvee
PPrrooffiillee MMaattrriixx ((CCPPMM))
55-- CCoonnssttrruucctt aann eexxtteerrnnaall
ffaaccttoorr eevvaalluuaattiioonn ((EEFFEE))
MMaattrriixx..
1- Identify the Firm’s
existing mission, vision
and objectives
3- Identify Organization’s
external opportunities
and threats
6- Identify Organization’s
internal strengths and weakness
77-- CCoonnssttrruucctt iinntteerrnnaall ffaaccttoorr
eevvaalluuaattiioonn ((IIFFEE)) MMaattrriixx
88--PPrreeppaarree aa SSWWOOTT mmaattrriixx,,
SSttrraatteeggiicc PPoossiittiioonn aanndd AAccttiioonn
EEvvaalluuaattiioonn ((SSPPAACCEE)) MMaattrriixx,, BBoossttoonn
CCoonnssuullttiinngg GGrroouupp ((BBCCGG)) MMaattrriixx,,
IInntteerrnnaall--EExxtteerrnnaall ((IIEE)) MMaattrriixx,, GGrraanndd
SSttrraatteeggyy MMaattrriixx,, aanndd QQuuaannttiittaattiivvee
SSttrraatteeggiicc ppllaannnniinngg MMaattrriixx ((QQSSPPMM))..
9. Recommend specific strategies and long-term objectives
10 . Specify how your recommendation can be implemented and what results you can expect.
11. Recommend specific annual objectives and polices
12. Recommend procedures for strategy review and evaluation

7. Organizing the Presentation
Controlling your Voice
Constructing Visual Aids
Managing Body Language

8. Thank You
Shokran
شكرا