Discover tactics and learn from case studies of Reddit, Product Hunt, Facebook, Automatic, Soylent, and more that will lead you to build a great online community for your website and product.
2. LEARNING OBJECTIVES
1.Know how to start a community by seeding it
2.Set standards and rules to manage community
behavior
3.Use an engagement framework to keep users
coming back
4.Identify ways to promote your community to
build growth
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By the end of this workshop you’ll be able to:
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CHOOSING YOUR AUDIENCE
• Well-defined – Differentiated niche
• Reachable – “On the internet”
• Passionate – Love or hate, people have to have an
opinion
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10. SEEDING MEMBERS
• Start with your closest friends, and progressively work
your way up to prominent figures in your field.
• Reach out and personally invite people one by one.
• Ask people to take action.
• Create connections between people.
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11. SEEDING CONTENT
• Nobody wants to show up to a ghost town or be the first
at the party.
• You need to be a super user and show the community
what kind of content you want on the site.
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23. COMPLIMENTARY COMMUNITIES
• Where else does your community hangout?
• Where is this topic being talked about on other channels
(including social media)?
• How can you give value to these other complimentary
communities?
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24. “So if you’re launching a forum about gardening,
don’t try to approach another gardening forum.
Instead, reach out to gardening chatrooms, blogs,
or mailing lists. Try to create two-way
relationships between you and these other
channels. They talk about you, and you in turn
will promote their content to your members.”
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- Sacha Greif
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25. RECYCLING CONTENT
• Surface the interesting things happening in the community
• Summarize and change the channel it’s communicated in
• This promotes the community members and reaches new
audiences
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