[WEBINAR] 5 Specific Perspectives to Be a More Strategic Meeting Planner
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Everyone in the meetings industry is talking about being more strategic! But what exactly does that mean? Being strategic would first indicate the need to be aware of the current environment, and then to identify and plan to meet your long term goals and objectives. Ultimately, it is about assessing the current situation and getting beyond “in the moment” thinking and logistics planning, in order to achieve a bigger picture of your meeting’s success. This sentence, illustrating the use of the word strategic, certainly pertains to planners in the current seller’s marketplace. “The organizations should take strategic actions to cope with the fundamental changes in the environment.” Join Jeff Hurt, from Velvet Chainsaw Consulting, to understand key shifts in your thinking that need to occur to help you be more strategic. He will be joined by Mike Tarr, from Choose Chicago, who will then demonstrate how destination experts can serve you to support and deliver on your vision. In this webinar you will gain: **Understanding of what being strategic is all about **5 specific perspectives to support strategic meeting planning **Actionable ways to get the help and support from local experts in your meeting’s destination
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[WEBINAR] 5 Specific Perspectives to Be a More Strategic Meeting Planner
- 1. 5 Perspectives for More Strategic Meeting Planning
- 2. Jeff Hurt Exec Vice President Education and Engagement Velvet Chainsaw Consulting Our Panelist Michael Tarr Vice President Association Sales Choose Chicago
- 3. Define strategic thinking Jeff Hurt’s 5 Perspectives How CVBs help you as destination consultants Our webinar roadmap
- 5. Photo by knicolai - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/22298691@N02 Created with Haiku Deck
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- 19. Photo by Venessa Miemis - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/91869752@N00 Created with Haiku Deck
- 20. Photo by WanderingtheWorld (www.ChrisFord.com) - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/44028103@N07 Created with Haiku Deck
- 21. What are some ways that we make sure we focus on value first and function second? 21 Your Turn
- 22. Photo by IITA Image Library - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/45796762@N03 Created with Haiku Deck
- 23. What is the difference between operational effectiveness and strategic effectiveness? 23 Your Turn
- 24. Photo by Mike Poresky - Creative Commons Attribution License https://www.flickr.com/photos/49322776@N02 Created with Haiku Deck
- 25. Photo by trindade.joao - Creative Commons Attribution License https://www.flickr.com/photos/11091003@N02 Created with Haiku Deck
- 26. Photo by Sanctuary photography → back ! maybe :p - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/88649611@N00Created with Haiku Deck
- 27. Photo by Michael Kappel - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/78779574@N00 Created with Haiku Deck
- 28. Photo by DonkeyHotey - Creative Commons Attribution License https://www.flickr.com/photos/47422005@N04 Created with Haiku Deck
- 29. Which of these five do you need to work on the most? 29 Your Turn
- 30. 1. Details to relationships 2. Function to value. 3. Efficiency to effectiveness 4. Formulas to outcomes. 5. Series of education sessions to a 30
- 31. How are CVBs positioning themselves as destination consultants to increase their value as strategic partners?
- 32. www.empowerMINT.com • Review at-a-glance destination profiles • Get destination news • Find your Destination Expert • Search and compare • Submit a Quick Request or RFP to multiple destinations
- 33. How to Keep in Touch Email contactus@empowermint.com Podcast Meeting Planning Madness blog.empowermint.com/podcast Blog blog.empowermint.com Web www.empowermint.com LinkedIn DMAI’s Network for CVBs and Meeting Professionals Please take our exit survey…we want your FEEDBACK!
Notas del editor
- Terri: General housekeeping/announce Q/A at the end from ?’s entered in the ?’s box Before moving to introductions. run poll/tbd ?’s Survey at end.
- Intro for Jeff and Mike Terri and intro ePro sponsor joining us Audrey Christle, Account exec Panelist: Jeff Hurt, Executive Vice President, Education & EngagementVelvet Chainsaw Consulting Jeff Hurt has worked in nonprofit and the hospitality arena for more than 20 years in education and events. He has planned meetings in various sizes from 25 to 35,000. Currently, he serves as Executive Vice President of Education and Engagement for Velvet Chainsaw Consulting. He blogs for VCC’s Midcourse Corrections about meetings, education and social media. Michael Tarr, Vice President, Association SalesChoose ChicagoMichael Tarr, CMP – Vice President, Association Sales for Choose Chicago since May 2011. Mike has over 20 years’ experience in the hospitality industry. His current responsibilities include leading the sales efforts for group and convention business into Chicago hotels and McCormick Place Convention Center with a sales team of 7 including offices in Chicago, Washington DC, Boston, New York and San Francisco. Mike’s prior work background includes the Las Vegas Convention and Visitors Authority, Hawaii Convention Bureau and Westin Hotels and Resorts. He is an active member with Meeting Professionals International, Professional Convention Management Association and International Association of Exhibitions and Events.
- We are excited for Jeff and Mike to share their thoughts with us. In this webinar you will gain: Understanding of what being strategic is all about 5 specific perspectives to support strategic meeting planning Actionable ways to get the help and support from local experts in your meeting’s destination
- Terri: Everyone in the meetings industry is talking about being more strategic! But what exactly does that mean? Being strategic would first indicate the need to be aware of the current environment, and then to identify and plan to meet your long term goals and objectives. Ultimately, it is about assessing the current situation and getting beyond “in the moment” thinking and logistics planning, in order to achieve a bigger picture of your meeting’s success. And as meeting planners have been called to me from the world of logistics to meeting strategy. CVBs have stepped up to move from just a source of destination information to become more consultative in helping you get the most from the destination to support your meeting objectives.
- Mike, I want you to comment here from an industry perspective, how CVBs have gone from just being information and referral service providers to destination consultants who can help planners strategically approach sourcing, planning and servicing for their meeting. Please make your own notes, but here are so ideas… Planners have gone from logistics to strategy and CVBs have stepped up to respond moving from being primarily informational to more consultative. Requires us to be good listeners, have keen understanding of the destination’s offerings and then be the ultimate match makers for a successful meeting or event. Examples: Using CVBs to get destination demand factors prior to sending the RFP can save time, frustration and increase your negotiations leverage. Using the CVB to plan your site visit will narrow down the best properties to see and the most effective way to see them. Using a CVB to give you access to local speakers, docents for spouse programs, music, art and food can all add destination flavor and uniqueness to your meeting. Having a relationship with a CVB on the front end makes sure someone has your back…helping you to foresee pitfalls and take advantage of perhaps unseen opportunities in the destination.
- Terri So, where do I find them? And find them all here at empowerMINT.com One portal
- Ask ePRO to speak for 2 minutes Intro Ashley Thank our sponsor call on for their comments. Take any questions for panelist from the audience Facilitate ?’s from the ? Board for panelist…. Remind them of survey after the webinar closes.