7. What’s often driving business decisions?
HiPPO
Highest paid person’s opinion
Competitors
We follow what our competitors are doing
Short-term goals
We take short cuts that are costly in the long run
10. What should be driving business decisions?
Big, unpredictable events
When something major happens in the world, we may need to act on it
User data and insights
How past, current and future users are behaving
The vision
Founder’s or leaders long-term vision of the organization
👉 👈
12. How do we make
data driven business decisions?
🤔
13. 1. Track the right things
What actually drives the business Vanity metrics that makes us look good
(temporarily)
14. 2. Make data available for everyone
Dashboards with KPIs and trends Tools that allow teams to dig deeper
15. 3. Create an agile and open organization and culture
Celebrate both successes and learnings
share learnings and insights across teams
Let every decision be guided by data
Dare to test and try new things
as long as they can be measured
24. The role of data is changing
Support function
“IT”
Core
“Tech”
Support function
Reports
Core
Machine learning
25. Levels of data driven decision-making
Reporting
we can act on past customer data
Automating
we use data to automate user experiences and communications
Predicting
we build algorithms to predict future patterns based on large amounts of data