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Personal branding: pensare, creare e gestire un brand personale

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Cos'è e some si attua il Personal Branding. Il rapporto tra Brand Personale e Brand Aziendale. Download: http://www.sestyle.it/materiali

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Personal branding: pensare, creare e gestire un brand personale

  1. 1. Personal Branding Personal Branding pensare, creare e gestire un brand a cura di E. Bisetto e D. Bordignon pera cura di E. Bisetto e D. Bordignon www.sestyle.it
  2. 2. Personal Branding • Cosa significa Personal Branding • Come si fa Personal Branding • Come coniugare Brand Personale e Brand Aziendalea cura di E. Bisetto e D. Bordignon www.sestyle.it
  3. 3. Personal Branding Parliamo di Personal Brandinga cura di E. Bisetto e D. Bordignon www.sestyle.it
  4. 4. Personal Branding Brand: • non è un marchioa cura di E. Bisetto e D. Bordignon www.sestyle.it
  5. 5. Personal Branding Brand: • non è un marchio • non è un logoa cura di E. Bisetto e D. Bordignon www.sestyle.it
  6. 6. Personal Branding Brand: • non è un marchio • non è un logo • non è un prodottoa cura di E. Bisetto e D. Bordignon www.sestyle.it
  7. 7. Personal Branding Brand: è l’emozione “di pancia” che una persona prova per un prodotto, un servizio, un marchio.a cura di E. Bisetto e D. Bordignon www.sestyle.it
  8. 8. Personal Branding valori identità fiducia Brand aspettative emozionia cura di E. Bisetto e D. Bordignon www.sestyle.it
  9. 9. Personal Branding Personal: • si riferisce alla personaa cura di E. Bisetto e D. Bordignon www.sestyle.it
  10. 10. Personal Branding Personal: • si riferisce alla persona • si contrappone all’idea di “massa”a cura di E. Bisetto e D. Bordignon www.sestyle.it
  11. 11. Personal Branding Personal: • si riferisce alla persona • si contrappone all’idea di “massa” • sottolinea l’unicità dell’individuoa cura di E. Bisetto e D. Bordignon www.sestyle.it
  12. 12. Personal Branding semplificando...a cura di E. Bisetto e D. Bordignon www.sestyle.it
  13. 13. Personal Branding il tuo Brand Personale è ciò che pensano gli altri di te quando entri in una stanza ... e ciò che dicono di te quando esci!a cura di E. Bisetto e D. Bordignon www.sestyle.it
  14. 14. Personal Branding Personal Brand “Qualunque sia la nostra età, la nostra posizione sociale, il lavoro che ci troviamo a fare, tutti dobbiamo capire l’importanza del branding. Noi siamo gli amministratori delegati delle nostre stesse aziende: la Io Spa. Per rimanere sul mercato oggi, il nostro lavoro principale è essere il responsabile marketing del brand chiamato TU.” Tom Peters, 31 Agosto 1997 fonte: http://www.fastcompany.com/magazine/10/brandyou.htmla cura di E. Bisetto e D. Bordignon www.sestyle.it
  15. 15. Personal Branding Personal Brand Oggi i Social Media amplificano il potenziale del tuo Brand Personale. • per la facilità di accesso • per la facilità di utilizzo • per la vastità del pubblicoa cura di E. Bisetto e D. Bordignon www.sestyle.it
  16. 16. Personal Branding Facciamo Personal Brandinga cura di E. Bisetto e D. Bordignon www.sestyle.it
  17. 17. Personal Branding Facciamo Personal Branding - Analisi - Lancio - Mantenimentoa cura di E. Bisetto e D. Bordignon www.sestyle.it
  18. 18. Personal Branding Analisi Chi sei? • le tue competenze • le tue passioni • i tuoi punti di forzaa cura di E. Bisetto e D. Bordignon www.sestyle.it
  19. 19. Personal Branding Analisi Come sei percepito? • relazioni personali • relazioni professionali • reputazione onlinea cura di E. Bisetto e D. Bordignon www.sestyle.it
  20. 20. Personal Branding Analisi Cosa vuoi ottenere? • i tuoi obiettivi • i tuoi valori • il tuo stile di comunicazionea cura di E. Bisetto e D. Bordignon www.sestyle.it
  21. 21. Personal Branding Lancio Crea il tuo Brand! • il tuo nome • la tua immagine • la tua storiaa cura di E. Bisetto e D. Bordignon www.sestyle.it
  22. 22. Personal Branding Lancio Crea il tuo Ecosistema! • la tua casa: bloga cura di E. Bisetto e D. Bordignon www.sestyle.it
  23. 23. Personal Brandinga cura di E. Bisetto e D. Bordignon www.sestyle.it
  24. 24. Personal Branding Lancio Crea il tuo Ecosistema! • la tua casa: blog • la piazza: Social Networka cura di E. Bisetto e D. Bordignon www.sestyle.it
  25. 25. Personal Brandinga cura di E. Bisetto e D. Bordignon www.sestyle.it
  26. 26. Personal Brandinga cura di E. Bisetto e D. Bordignon www.sestyle.it
  27. 27. Personal Brandinga cura di E. Bisetto e D. Bordignon www.sestyle.it
  28. 28. Personal Brandinga cura di E. Bisetto e D. Bordignon www.sestyle.it
  29. 29. Personal Branding Lancio Crea il tuo Ecosistema! • la tua casa: blog • la piazza: Social Network • i locali: Social Mediaa cura di E. Bisetto e D. Bordignon www.sestyle.it
  30. 30. Personal Brandinga cura di E. Bisetto e D. Bordignon www.sestyle.it
  31. 31. Personal Brandinga cura di E. Bisetto e D. Bordignon www.sestyle.it
  32. 32. Personal Brandinga cura di E. Bisetto e D. Bordignon www.sestyle.it
  33. 33. Personal Branding Lancio Crea il tuo Network! • gli influencer • la community • l’offlinea cura di E. Bisetto e D. Bordignon www.sestyle.it
  34. 34. Personal Branding Mantenimento Crea contenuti originali • sul tuo blog • sui Social Network • sui Social Mediaa cura di E. Bisetto e D. Bordignon www.sestyle.it
  35. 35. Personal Branding Mantenimento Partecipa e Condividi • conversa • commenta • condividia cura di E. Bisetto e D. Bordignon www.sestyle.it
  36. 36. Personal Branding Mantenimento Ascolta e Monitora • mantieniti informato • affronta le critiche • utilizza tool di monitoringa cura di E. Bisetto e D. Bordignon www.sestyle.it
  37. 37. Personal Branding Personal Branding VS. Corporate Brandinga cura di E. Bisetto e D. Bordignon www.sestyle.it
  38. 38. Personal Branding Quando Quando il Brand Personale il Brand Personale é costruito appartiene intorno a temi alla stessa che non riguardano categoria l’azienda dell’azienda Non c’è Potrebbe esserci conflitto conflittoa cura di E. Bisetto e D. Bordignon www.sestyle.it
  39. 39. Personal Branding L’azienda è fatta di persone L’insieme dei Brand Personali formano il Brand Aziendalea cura di E. Bisetto e D. Bordignon www.sestyle.it
  40. 40. Personal Branding• il Web 2.0 ha dato voce alle persone dentro e fuori l’azienda• le persone vogliono parlare con le persone• i dipendenti sono già sul Web Sociale• i brand personali dei dipendenti umanizzano l’azienda• trasmettono agli utenti i valori aziendali diventando AMBASSADORa cura di E. Bisetto e D. Bordignon www.sestyle.it
  41. 41. Personal Branding Fondamentale una Policy Aziendalea cura di E. Bisetto e D. Bordignon www.sestyle.it
  42. 42. Personal BrandingIl forte è un motivoBrand Personale di prestigiodi un dipendente per tutta l’aziendaa cura di E. Bisetto e D. Bordignon www.sestyle.it
  43. 43. Personal BrandingIl Personal Brandinginoltre,spingendo allaspecializzazione,stimola il lavoro in teamfavorendola complementarietàtra colleghirispettoalla competizione internaa cura di E. Bisetto e D. Bordignon www.sestyle.it
  44. 44. Personal Branding Concludendo:• tutti abbiamo un Brand Personale che ne siamo consapevoli o meno;a cura di E. Bisetto e D. Bordignon www.sestyle.it
  45. 45. Personal Branding Concludendo:• tutti abbiamo un Brand Personale che ne siamo consapevoli o meno;• il Web, e in particolare i Social Media, amplificano il nostro Brand;a cura di E. Bisetto e D. Bordignon www.sestyle.it
  46. 46. Personal Branding Concludendo:• tutti abbiamo un Brand Personale che ne siamo consapevoli o meno;• il Web, e in particolare i Social Media, amplificano il nostro Brand;• lavorare sul Brand Personale significa rendere coerenti ed efficaci i vari aspetti che lo definiscono;a cura di E. Bisetto e D. Bordignon www.sestyle.it
  47. 47. Personal Branding Concludendo:• tutti abbiamo un Brand Personale che ne siamo consapevoli o meno;• il Web, e in particolare i Social Media, amplificano il nostro Brand;• lavorare sul Brand Personale significa rendere coerenti ed efficaci i vari aspetti che lo definiscono;• avere un Brand coerente ed efficace mi permette di raggiungere obiettivi personali e professionali più soddisfacenti;a cura di E. Bisetto e D. Bordignon www.sestyle.it
  48. 48. Personal Branding Concludendo:• tutti abbiamo un Brand Personale che ne siamo consapevoli o meno;• il Web, e in particolare i Social Media, amplificano il nostro Brand;• lavorare sul Brand Personale significa rendere coerenti ed efficaci i vari aspetti che lo definiscono;• avere un Brand coerente ed efficace mi permette di raggiungere obiettivi personali e professionali più soddisfacenti;• il Brand Personale concorre a determinare il Brand Aziendale.a cura di E. Bisetto e D. Bordignon www.sestyle.it
  49. 49. Personal Branding Da domani:• individua e valorizza i tuoi punti di forza• controlla cosa dice Google di te• verifica e rendi coerente la tua presenza sui Social Network• amplia e consolida la tua rete sociale on e off-linea cura di E. Bisetto e D. Bordignon www.sestyle.it
  50. 50. Personal Branding e ricorda che... sei tu la chiave!a cura di E. Bisetto e D. Bordignon www.sestyle.it
  51. 51. Personal BrandingGrazie!http://www.sestyle.it Questa presentazione è distribuita sotto Licenza Creative Commons:http://twitter.com/sestyle Attribuzione - Non Commerciale - Non Opere Derivate 3.0 Italia.http://www.facebook.com/Sestylehttp://www.linkedin.com/company/sestylea cura di E. Bisetto e D. Bordignon www.sestyle.it

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