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Price
1.
Marketing Mix
2.
rice
3.
( perception )
4.
Expected
5.
Real
6.
Expected
7.
Real
8.
Flexible
9.
PRICE
10.
Elements
11.
Profit
= income-costs
12.
Income
13.
Costs
14.
Variable
Costs
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Fixed Costs
16.
Ways to fix the
price
17.
costs + desired
profit
18.
Competitor’s price
19.
How much would they
pay?