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FINDING OUT ABOUT STARTUPS
What was interesting about the startup you’ve investigated?
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XXX
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XXX
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XXX
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THE THREE PATHS
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THE DIP THEORY
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EVEN WHEN YOU SUCCEED, IT’S
TOUGH ON THE WAY
• Advancing
career
• Regular income
• Good workplace
• Regional clients
& opportunities
• Great colleagues
Time and/or Energy
R
e
w
a
r
d
• Uncertain income
• No unemployment benefits
• Cut back on life’s luxuries
• Crappy economy
• Work insanely hard
• Do everything self
• Often, lonely
• Can’t bitch about it
• Don’t know where it’s going
• Industry recognition
• Live fully
• Wake up and be excited
about the day
• Do stuff you’re really
passionate about
• Spend time with family
• Travel the world
• Afternoon naps
• Exciting start
• Able to dream
everything
• Comfort of being
new – anything
can happen
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AND IT MAY GO NOWHERE…
• Advancing
career
• Regular income
• Good workplace
• Regional clients
& opportunities
• Great colleagues
Time and/or Energy
R
e
w
a
r
d
• Uncertain income
• No unemployment benefits
• Cut back on life’s luxuries
• Crappy economy
• Work insanely hard
• Do everything self
• Often, lonely
• Can’t bitch about it
• Don’t know where it’s going
• Exciting start
• Able to dream
everything
• Comfort of being
new – anything
can happen
10. Erdem Ovacik – Business Entrepreneurship Project – Spring 2013 10
PEOPLE HAVE DIFFERENT MOTIVATORS
MYERS
BRIGGS
Intravert
Extravert
Sensation
Intuition
Thinker
Feeler
Judgment
Perception
Knowing who you are helps you find out where and how you should work
vs vs vs vs
4 main
personality
types
SP
wants
action
SJ
wants
order
NT
wants
creation
NF
wants
purpose
11. Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
GUESS WHO IS WHO
4 main
personality
types
SP
wants
action
SJ
wants
order
NT
wants
creation
NF
wants
purpose
Journalist
Quantum physicist
Investment banker
Human resources Teacher
Process engineer
Sales advocate
Business developer
Top-notch developer
Accountant
Lawyer
Entrepreneur
Priest
Lobbyist
Design freak
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YOU SHOULD HAVE A SPECIAL
CONNECTION TO WHAT YOU
DO
If your business idea is any good,
there will be competition.
there are 7 billion people on earth who want to
make money and something meaningful.
there’s always someone ahead.
therefore
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ENTREPRENEUR CAN MEAN SELF-EMPLOYMENT
One-person show.
Not scalable:
more hours =>
more income
Own boss.
BUT
Own
employee, also.
No value
generation
without you.
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BUT THERE IS MORE THAN THAT
Create a
system, so work
doesn’t depend
on you
Disproportional
value creation
Own boss.
You can take a
holiday. You will
still be paid. Can
also hire a CEO.
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ENTREPRENEURSHIP = BUILDING INSTITUTION
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THE JOB OF THE ENTREPRENEUR
(Inspire People.)
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WHY DO YOU NEED TO INSPIRE?
Attract best people to go on a journey with you.
Convince people to invest their money on you.
Get people try your sub-optimal product.
Make media write about your project.
BEFORE YOU HAVE MUCH TO SHOW… IT’S ALL YOU.
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THINGS YOU NEED / SKILLS YOU NEED EVERY DAY
Write blog post
Tell your story to random people
Motivate people
Accounting
Sell
Sell
Sell
Do your website
Wake up your employee
Book meetings
Design your logo
Get the beers for Friday bar
Wait on the phone to speak to tax authority
Negotiate with partners
Prepare power points
Edit email list
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STARTUP ENVIRONMENT
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STARTUP ENVIRONMENT
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STARTUP ENVIRONMENT
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STARTUP ENVIRONMENT
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STARTUP ENVIRONMENT
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STARTUP ENVIRONMENT
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STARTUP ENVIRONMENT
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STARTUP ENVIRONMENT
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STARTUP ENVIRONMENT
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STARTUP ENVIRONMENT
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STARTUP ENVIRONMENT
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STARTUP ENVIRONMENT
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STARTUP ENVIRONMENT