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Duplicate Content @stonetemple
Who Am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@stonetemple
Problem ny.com/ ny.com/?id=1234 @stonetemple
301 Redirect ny.com/ ny.com/?id=1234 @stonetemple
redirect 301 /?id=1234 http://www.ny.com ,[object Object],[object Object],[object Object],[object Object],@stonetemple
<link rel=&quot;canonical&quot; href=&quot;http://ny.com&quot;/> ny.com/ ny.com/?id=1234 @stonetemple
Rel=Canonical Summary ,[object Object],[object Object],[object Object],[object Object],@stonetemple
Webmaster Tools Ignore Parameters @stonetemple
Ignore Parameter Summary ,[object Object],[object Object],[object Object],[object Object],@stonetemple
<meta name=&quot;robots&quot; content=&quot;noindex&quot; /> ny.com/ syndny.com/?id=1234 @stonetemple
NoIndex Summary ,[object Object],[object Object],[object Object],[object Object],@stonetemple
Psuedo Dupes – Dupe Title Tags @stonetemple
More Duplicate Titles @stonetemple
What’s the Big Deal? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@stonetemple
Syndication & Link Juice Global Crisis Global Crisis Your Web Site The crisis continues t and policymakers met The discussions have l Some say that the imp But if resolution does n Links It would be reasonable The consequences of w The crisis continues t and policymakers met The discussions have l Some say that the imp @stonetemple
Syndicating Exact Copies = BAD NYTimes.com Syndicate-NYTimes.com @stonetemple
The GOOD ,[object Object],[object Object],[object Object],[object Object],@stonetemple
The Bad and the Ugly ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@stonetemple
So How Can We Do It? @stonetemple
Business Week Article @stonetemple
Article on Business Week @stonetemple
Google News Result @stonetemple
Article on the WSJ Site @stonetemple
Scenario 1 Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@stonetemple
Content Syndication Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@stonetemple
The Site that took the Content? @stonetemple
Content Development Team Content For Your Web Site @stonetemple
Content Development Team(s) Content For Your Site Content For Other Sites @stonetemple
What Does The Syndication Team Do? ,[object Object],[object Object],[object Object],[object Object],[object Object],@stonetemple
Example @stonetemple
Scenario 3 Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],@stonetemple
Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@stonetemple
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@stonetemple

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