Eric Reiss gives a talk on moving beyond responsive design to anticipatory design. He argues that designers should anticipate users' needs rather than simply respond to devices. Reiss also stresses the importance of embracing content and context over worshipping form. He concludes by warning against complacency in the industry and encouraging designers to change the world.
2. Some thoughts from today
� Responsive…to what?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
� Design or mass-production?
� Process or pedantry?
� The Charles H. Duell myth
23. Some thoughts from today
� Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
� Design or mass-production?
� Process or pedantry?
� The Charles H. Duell myth
28. Some thoughts from today
� Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
� Design or mass-production?
� Process or pedantry?
� The Charles H. Duell myth
34. Some thoughts from today
� Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
� Design or mass-production?
� Process or pedantry?
� The Charles H. Duell myth
37. If everything is usable, findable,
how do we differentiate our
brand, product or service?
Personality
is the venustas (beauty)
in interactive media!
38. Some thoughts from today
� Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
� Design or mass-production?
� Process or pedantry?
� The Charles H. Duell myth
44. Eric s life-lesson #2
Don’t worship the form.
Embrace the content and context.
45. Some thoughts from today
� Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
� Design or mass-production?
� Process or pedantry?
� The Charles H. Duell myth
46.
47. ag·ile
adj
1 : able to move quickly and easily
2 : mentally quick and resourceful
48. The three Scrum questions
1. What did you do yesterday?
2. What will you do today
3. What is blocking your progress?
49.
50. The three Scrum questions
1. What did you do yesterday?
I sailed west.
2. What will you do today?
Sail back to where I was yesterday.
3. What is blocking your progress?
These fucking Scrum meetings!
52. Eric s life-lesson #3
Don’t become a slave to process.
Break the rules.
Accept the unexpected.
53. Some thoughts from today
� Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
� Design or mass-production?
� Process or pedantry?
� The Charles H. Duell myth
54. Charles H. Duell
U.S. Patent Commissioner, 1899
“There is nothing left to invent…”
(Urban myth)
60. 1895 00 05 10 15 20 25 30 1935
Wall St. crash
First commercial
automobile
First series-produced
automobiles
First assembly line
61. 1895 00 05 10 15 20 25 30 1935
1993 94 95 96 97 98 99 00 2001
Wall St. crash
First commercial
automobile
First series-produced
automobiles
First commercial
web browser
First commercial
websites
Dot-bomb
First assembly line
First commercial
CMS
62. 1895 00 05 10 15 20 25 30 1935
1993 94 95 96 97 98 99 00 2001
Wall St. crash
First commercial
automobile
First series-produced
automobiles
First commercial
web browser
First commercial
websites
Dot-bomb
First assembly line
First commercial
CMS
4.7 years – about 1 standard business cycle!
69. “Cease not to learn until thou
cease to live. Think that day
lost wherein thou draw’st no
letter to make thyself more
learn’d, wiser, and better.”
Guy Du Faur de Pibrac
70. My big message:
Don’t be complacent.
And you CAN
change the world,
so get on with it!