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LinkedIn Marketing Strategy


                   Andrew McCauley
                      Heather Porter
What is LinkedIn?


• created in 2003; world‘s largest
  professional network with over 120 million
  members and growing.
THE GOAL

Not to add friends and swap stories and
           pictures, but rather,
    TO MAKE NEW BUSINESS
        CONNECTIONS.
In just the past 5 years,
LinkedIn has done wonders
     for small business
         marketing.
IMPORTANCE TO BUSINESS
• It is free or relatively low cost.
• Once a LinkedIn marketing strategy is in
  place, it is not time consuming to update
  pages.
• Possible to reach a large, and if
  necessary, international audience
• Small businesses can network via
  personal connections or B2B.
Yes! Go on…

• Focus on building the “Know, Like, Trust
  factor”, not on selling your products or
  services. People need to know, like and
  trust you before they will buy.
• Build your network.
WHY USE LINKEDIN?
•The basic plan costs nothing.
•Links to other social media.
•Personal connections: Put a Name to a
  Face.
•Applications are available in the site
    * Post your upcoming events
    * PowerPoint presentation
    * Create polls relevant to your industry
CONTINUATION




• Join Group.
    * contribute to discussions
    * start your own
    * post a link and share


• Sell your talent!
CHALLENGE:
How to get people to follow your
          company?

           SOLUTION:
    Employees, most importantly top
management, need to be involved. Update
 regularly, participate in discussions and
  groups and use the analytics to track
               performance.
REMEMBER!


   The goal is not profit,
 IT’S CONNECTIONS.
How to Market your business on LinkedIn

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How to Market your business on LinkedIn

  • 1. LinkedIn Marketing Strategy Andrew McCauley Heather Porter
  • 2. What is LinkedIn? • created in 2003; world‘s largest professional network with over 120 million members and growing.
  • 3. THE GOAL Not to add friends and swap stories and pictures, but rather, TO MAKE NEW BUSINESS CONNECTIONS.
  • 4.
  • 5. In just the past 5 years, LinkedIn has done wonders for small business marketing.
  • 6. IMPORTANCE TO BUSINESS • It is free or relatively low cost. • Once a LinkedIn marketing strategy is in place, it is not time consuming to update pages. • Possible to reach a large, and if necessary, international audience • Small businesses can network via personal connections or B2B.
  • 7. Yes! Go on… • Focus on building the “Know, Like, Trust factor”, not on selling your products or services. People need to know, like and trust you before they will buy. • Build your network.
  • 8. WHY USE LINKEDIN? •The basic plan costs nothing. •Links to other social media. •Personal connections: Put a Name to a Face. •Applications are available in the site * Post your upcoming events * PowerPoint presentation * Create polls relevant to your industry
  • 9. CONTINUATION • Join Group. * contribute to discussions * start your own * post a link and share • Sell your talent!
  • 10.
  • 11. CHALLENGE: How to get people to follow your company? SOLUTION: Employees, most importantly top management, need to be involved. Update regularly, participate in discussions and groups and use the analytics to track performance.
  • 12. REMEMBER! The goal is not profit, IT’S CONNECTIONS.