http://www.facebook.com/FutureLeadersLeague2013

1. 25 March 2013
Developing School of 5 program:
innovative, stick and cost-efficient

2. CONTENTS

3. We can further develop School of 5 program…
Glow-germ demo
Comics
Pledging Hand washing with
lifebuoy soap
Best mother-
child contest
How to make student leaders hand washing ambassadors?
How to make the program cost-efficient?
How to control the program implementation?
How to motivate children, mothers and teachers?
How to involve mothers better?
3

4. Prefer entertainment approach
Learn how to wash hands
Influenced by teachers and mothers
Prefer more rational approach
Learn why hand washing is important
Play the crucial role in changing the habit
4
…by reaching hearts of kids, moms and teachers…

5. …through 4 innovative stick and low-cost actions!

8. First, Unilever helps student ambassadors*…
*Ambassadors senior students are interested
in Chemistry or concerned about kids hygiene
…by supplying them with
Lifebuoy soap ingredients
…by teaching them the soap
preparation process

9. Then student leaders collaborate with kids …
…by telling them how to
make a soap
…by producing together
soap of different shapes,
colors & toys inside
Kids will use self-made soap more frequently because it
provides unique experience and more fun!

12. To raise the efficiency, let`s act under cover...
21-day education program will be made by Unilever and
sent to teachers. Teachers are free to add features to it
…by implementing math tasks
into the school program
…by providing language
exercises concerning hygiene

13. The provided action will be stickier to kids and also the cost
efficient one increasing ratio of materials to kids
…by switching from colorful comics to more catching black & white colorings
Current colorful comics New black & white colorings
To raise the efficiency, let`s act under cover...

16. Kids, ambassadors and mothers will be involved
Attract ambassadors
Give them the guidelines
Motivate and organize kids
Provide technical support
Get connected with school staff
Give mothers a brief
on parent meeting
Explain value of performance
Create scenarios
Participate in try-outs
Help kids to create scenarios
and learn roles
Costumes making
Give a task to create
performance on
“germ” topic

22. To control program activation we`ll create a contest!

23. And the best schools will win..

24. …a truck full of Wall’s ice cream!

25. Valuation will be mainly based
on teachers’ performance
 Promotion materials usage
 Hygiene rules respect
 Program implementing in
learning process
 Kids knowledge level
Volunteers will choose the winners according to
specific criteria…

26. Our 4 actions beat 5 key challenges of the program
Involve ambassadors
Involve Unilever
Motivate kids by participating in real process
Engage kids in the “germ” topic
Provide low-cost method of making colorings
Develop simple and entertaining education programs
Developing the new education programs,
printing black and white colorings
Soap ingredients
Unilever’s educating help is on volunteer basis

27. Our 4 actions beat 5 key challenges of the program
Involve and reward ambassadors
Engage mothers by making them part of the performance
Motivate kids and reinforce hand washing habit
Control program implementation
Motivate teachers
Promote Unilever brand through ice-cream
Ice cream,
Volunteers usage is free
Spending on ambassadors,
Costumes and scenery

28. Thank you for attention!
Any questions?