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- 4. Connected (internet) Social Digital Analogue Mobile The Speed of Change… Exponential….
- 5. My first Internet memories…
- 6. We are in Digital Kindergarten :-)
- 10. Digital is becoming Business Critical
- 17. Friendsurance: “online peer 2 peer insurance”
- 18. Average Company Lifespan on S&P 500 Index 1960 1970 1980 1990 2000 2010 2020 60 50 40 30 20 10 0 70
- 19. Waves of Digital Disruption 1995+ Music Photography Video Rental … 2010+ Print Media TV Travel HR … 2015+ Banking Healthcare Automotive Retail Education Telco … 2020+ All Safe havens will be subject to digital disruption …
- 20. If the canary dies, it's time to run!
- 22. No one is too big to fail …
- 23. When your company is a fat cow, you are probably most vulnerable to disruption.
- 25. who is your…
- 26. Do you have a future 2020 vision on how digital is transforming your business and how you need to act upon that? Digital Transformation
- 27. Behavior is shifting fast
- 29. Working for different generations Classic Generation Converted Generation Digital Generation Rupture Generation • A (mentally) older generation that will not go digital soon. • They are no longer open to changes brought by digital. • The traditional business model will need to be kept as long as possible to service these clients. • A traditional generation, which is slowly getting involved with digital and embracing it. • They expect the digital services to be a translation of the traditional services. • A generation that still knows the old business models and logic, but that is already adopting a new behaviour and new business models and services. • This is a generation of active young adults and young families with kids. • This generation is raised with new concepts.They know a broad variety of business models that all do things differently. • This is a generation of digital natives, the children that grow up with tablets, apps and everything on-demand. They make you stretch the traditional business as long as possible Most of the digital investments today are focused here, but this is mainly fixing the basics They are the first adopters of entirely new business models (cfr. Netflix, Uber, …). Invest in this too The real future
- 30. Classic business Digital business New business Classic generation x Converted generation x x Digital generation x x Rupture generation x
- 31. Digital First > Digital Only
- 32. Technology is changing by the speed of light. Behavior is changing by the speed of light. What about companies?
- 33. 1. Bring your chips to the table
- 34. Digital Transformation Modeling From ... ... to The Business Digital (at the sideline) Digital in the core
- 37. 2. Create your future vision
- 38. The Glass House The Package The Frog The GatekeeperThe Traveller The Participant The Cyborg THE WHEEL OF CHANGE
- 39. The Glass House Transparency Accountability Proximity Responsiveness Bi-directional Humanization Authenticity De relatie verandert…
- 40. Transparency Accountability Proximity Responsiveness Bi-directional Humanization Authenticity The Glass House Accountability
- 41. Transparency Accountability Proximity Responsiveness Bi-directional Humanization Authenticity The Glass House Authentic production urbanara.co.uk instagram.com/jardanfurniture/
- 42. Transparency Accountability Proximity Responsiveness Bi-directional Humanization Authenticity The Glass House Humanization https://www.facebook.com/video.php?v=10155097324755537
- 43. Transparency Accountability Proximity Responsiveness Bi-directional Humanization Authenticity The Glass House Humanization
- 44. Transparency Accountability Proximity Responsiveness Bi-directional Humanization Authenticity The Glass House Responsiveness
- 45. Monolithic vs. atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability The Package Het product verandert…
- 46. Monolithic vs. atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability The Package “verticals” Monolithic vs. atomic
- 47. Monolithic vs. atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability The Package Monolithic vs. atomic minibardelivery.com
- 48. Monolithic vs. atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability The Package New subscription models
- 49. Subscription packages Monolithic vs. atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability The Package hellofresh.be/boxen/
- 50. Monolithic vs. atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability The Package Subscription packages with additional services surveymonkey.com
- 51. Monolithic vs. atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability The Package Personalize the product store.nike.com/us/en_us/product/roshe-run-flyknit-id/
- 52. Monolithic vs. atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability The Package Personalizing the product or service suitcase.be/en
- 53. Retail becomes more about services than just products Monolithic vs. atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability The Package
- 54. The Frog Bypassing Virtualization Fragmentation of touchpoints De positie in de waardeketen verandert…
- 55. The Frog Bypassing Virtualization Fragmentation of touchpoints Project Loon by Google Who will provide us with Internet? Facebook with Drones or SpaceX (through a $1B Google investment) with satellites?
- 56. Bypassing Virtualization Fragmentation of touchpoints The Frog Bypassing If you can sell expensive cars online, you can sell anything online.
- 57. Bypassing Virtualization Fragmentation of touchpoints The Frog Brands by-passing retail
- 59. Bypassing Virtualization Fragmentation of touchpoints The Frog Shop in shop
- 60. New gatekeepers Recommendations “Good is good enough” Ambassadorship The Gatekeeper Opiniemakers veranderen…
- 61. New gatekeepers Recommendations “Good is good enough” Ambassadorship The Gatekeeper New gatekeepers
- 62. New gatekeepers Recommendations “Good is good enough” Ambassadorship The Gatekeeper Voor en door (toekomstige) ouders dreambaby.be/ecom/nl/prod/Dreambaby/DB-PAGE-dreambaby2-voordelen-nl
- 63. New gatekeepers Recommendations “Good is good enough” Ambassadorship The Gatekeeper Voor en door moeders familieweekmenu.nl
- 64. New gatekeepers Recommendations “Good is good enough” Ambassadorship The Gatekeeper Voor en door assistants assistantplus.com
- 66. Externally... People who are involved…
- 67. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness Real-time De digitale omgang met onze fysieke locatie
- 68. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness Real-time
- 69. The Traveller We#have#entered#! THE!POST!PC!ERA#Place Utility Empowered self Instant gratification New way of working Contextual awareness Real-time
- 70. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness Real-time
- 71. The Traveller The first hand- held mobile phone was demonstrated by Dr Martin Cooper of Motorola in 1973, using a handset weighing 2 kg. Source: Wikipedia Place Utility Empowered self Instant gratification New way of working Contextual awareness Real-time
- 72. In 1983, the DynaTAC 8000x was the first to be commercially available. Source: Wikipedia
- 73. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness Real-time
- 74. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness Real-time
- 75. The Traveller sConsulting Place Utility Empowered self Instant gratification New way of working Contextual awareness Real-time
- 76. The Traveller ! Place Utility Empowered self Instant gratification New way of working Contextual awareness Real-time
- 77. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness Real-time
- 78. The Traveller 70% hands over iPad to kids It’s becoming the modern Nanny PBS study http://insit.es/lv6TdH Place Utility Empowered self Instant gratification New way of working Contextual awareness Real-time
- 79. The Traveller Brand&u(lity&is&& the&key&to&unlock&& the&power&of&mobile.& Place Utility Empowered self Instant gratification New way of working Contextual awareness Real-time
- 80. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness Real-time https://www.youtube.com/watch?v=TrTFld2M7Wg
- 81. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness Real-time https://www.youtube.com/watch?v=BgXrTGIiFV8
- 82. New way of workingThe Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness showpad.com
- 83. The Participant Community Gamification Collaboration The power of the crowd Sharing economy De relatie tussen mensen verandert…
- 84. The Participant solo.be A recipe community Community Gamification Collaboration The power of the crowd Sharing economy
- 85. The Participant ideas.lego.com Community Gamification Collaboration The power of the crowd Sharing economy Collaboration, with added value
- 86. mystarbucksidea.force.com 200.000 ideas / 250 implementedThe Participant Community Gamification Collaboration The power of the crowd Sharing economy
- 87. The Participant Community Gamification Collaboration The power of the crowd Sharing economy airbnb.com The local sharing economy
- 88. The Participant Lending Club uses technology to operate a credit marketplace at a lower cost than traditional bank loan programs, passing the savings on to borrowers in the form of lower rates and to investors in the form of solid returns. lendingclub.com Community Gamification Collaboration The power of the crowd Sharing economy
- 89. Sharing food… thuisafgehaald.be The Participant Community Gamification Collaboration The power of the crowd Sharing economy
- 90. This is not a community. Company Community member Community member Community member Community member Community member Community member The Participant Community Gamification Collaboration The power of the crowd Sharing economy
- 91. Members need to build relationships Company Community member Community member Community member Community member Community member Community member The Participant Community Gamification Collaboration The power of the crowd Sharing economy
- 92. Nieuwe technologieën… The Cyborg Internet of Things Wearables Quantified self Robotics Data Monitoring
- 93. The Cyborg Internet of Things Wearables Quantified self Robotics Data Monitoring
- 94. The Cyborg Internet of Things Wearables Quantified self Robotics Data Monitoring
- 95. WearablesThe Cyborg Internet of Things Wearables Quantified self Robotics Data Monitoring techcrunch.com/2015/03/11/amazons-apple-watch-app-will-let-you-shop-from-your-wrist/
- 96. The Cyborg https://www.youtube.com/watch?v=WgpUIDyeE6g Internet of Things Wearables Quantified self Robotics Data Monitoring
- 97. The Cyborg Internet of Things Wearables Quantified self Robotics Data Monitoring Internet of Things retaildetail.be/nl/belgie/food/item/21432-carrefour-lanceert-connected-kitchen-in-belgie
- 98. The Cyborg Internet of Things Wearables Quantified self Robotics Data Monitoring Wearables
- 99. The Cyborg Internet of Things Wearables Quantified self Robotics Data Monitoring 3D printing keeps evolving
- 100. The Cyborg Internet of Things Wearables Quantified self Robotics Data Monitoring
- 102. Transparency Accountability Proximity Responsiveness Bi-directional Humanization Authenticity The Glass House Relationship Monolithic vs. atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability The Package Product, Service & Packaging Bypassing Virtualization Fragmentation of touchpoints The Frog Position in the value chain New gatekeepers Recommendations "Good is good enough" Ambassadorship The Gatekeeper Opinion making The Traveller Place Utility Empowered self Delivery fulfillment New way of working Contextual awareness Real-time Location & Place The Participant Community Gamification Collaboration The power of the crowd Community The Cyborg Internet of things Wearables Quantified self Robotics Data Monitoring Progressive Technology We have to prepare for a digital future, with new rules and new relationships
- 103. 3. Start solving problems, forget ideas
- 104. We are not looking for Great Ideas
- 105. We are looking for Great Problems (that need solving)
- 106. Great Problems are rooted in strong emotions caring, comfort, convenience, security, curiosity, greed, love, ego, laziness, belonging, …
- 107. The Problem Transformation Canvas
- 108. "Name" PROBLEM/NEED EMOTIONS SOLUTIONFUNCTIONS CHANGE CURRENCY (benefits) TARGET GROUPS What problem are we solving and for who? What are the basic emotions that problem and solution are addressing? What is the overall solution that would fix this problem? What are the benefits and are they strong enough to have people change their preference? What are the different functions a customer would expect this solution to have? Whom are you addressing with this product or service?
- 109. 4. Go for Garage Innovation
- 110. The Factory: Politics, Legacy, Keeping the lights on,… 4. Organisation Model
- 112. The Factory The Guesthouse The Garage Incremental innovation • Development of ‘need to have’ digitals projects and technology • Working on the existing foundation of the company • Follows general procedures and regulations • Slow Change projects • Small and dedicated project-teams, focused on in-house innovation • Limited independency: they are an (internal) supplier of the factory • Focus on strategically important new-style projects or add-ons that will be rolled-out within the existing company architecture Breakthrough innovation • Small dedicated teams focused on innovation • Autonomous operations and decisions • Possibly separate entities • Focused on agile and rapid development and roll- out of ideas in a stand-alone model •These can be grass-root internal initiatives or acquisition of interesting targets 4. Organisation Model
- 113. Disney’s has its own Venture Capitalist program
- 114. Digital Transformation From ... ... toFrom ...
- 115. 5. Install Digital Leadership
- 116. • = “If you can't understand the new world of digital, fire yourself. Build an executive team that is digital-first. Make sure there is a techie on the board of directors. If the board has a low digital IQ, the company will have a low digital IQ” George Colony CEO Forrester Research
- 117. The people on Disney’s board? No strangers to technology! - Jack Dorsey, co-founder of Twitter & CEO and co-founder of Square (replaced Judy Estrin, former CTO of Cisco) - Sheryl Sandberg, COO of Facebook - Orin Smith, former CEO of Starbucks - Steve Jobs, late CEO of Apple was a member Disruption “In Our Face” — Iger on Why Disney Needs Tech Heavies on Board More Than Ever http://recode.net/disney-needs-tech-heavies-on-board-more-than-ever/
- 118. The ideal situation CEOIdeally your CEO is the digital lead Unfortunately he’s probably not. CIO COO CbsOSalesMkt
- 119. So do we need a Chief Digital Officer? CEO CIO COO CbsOSalesCMO Yes, we believe so. Because it is a permanent role. Digital Disruption will be here forever.CDO Digital Transformation Team
- 120. Atif Rafiq, former Amazon and Yahoo executive. Now CDO of McDonald’s since 2013. “Our objective is to be ready to move at the pace consumers are.” 2
- 121. McDonald’s has a Digital Transformation team of about 20 employees, coming from Facebook, Yahoo, Microsoft, PayPal, AOL, and various other tech companies. The team is set to grow to 200-250 employees within the next year.
- 122. After having managed Microsoft’s relationships with start-ups, Lubomira Rochet became CDO of L’Oréal in 2014. “What consumers really want is a consistent experience with the brand and product at all touch points.” 2
- 123. Mike Bracken is the CDO of the UK government. He oversees its Digital Transformation, which has thus far resulted in dozens of successful projects and hundreds of millions of pounds saved. “Unlike previous government regimes, we’ve concentrated zealously, almost evangelically, on users.” 3
- 124. Take a look at their website to see how they are doing.
- 125. Finding the right people 1 2 3 5 4 Find the internal gems Recruit Acqui-hire
- 126. 1. Bring your chips to the table 2. Create your future vision 3. Start solving problems, forget ideas 4. Go for Garage Innovation 5. Install Digital Leadership
- 127. Play on the offense instead of on the defense!
- 128. Thank you ;-) dado@dearmedia.be +32 474 826 807