This document discusses how cloud computing can enable new business models. It defines key cloud concepts like IaaS, PaaS, SaaS and deployment models. It provides examples of how the New York Times and an online company have leveraged cloud computing. It then discusses how a printing company called 1..2..Print moved their infrastructure to the cloud, which reduced costs, increased availability and scalability, removed limits on traffic and storage, and enabled new opportunities for growth and international expansion.

1. Il Cloud come abilitatore di
nuovi modelli di business
Fabio Cecaro
CIO 1..2..Print s.r.l.
V.P. EuroCloud Italia

2. EuroCloud.org
created in 2009 by Pierre-José BILLOTTE
IaaS / PaaS / SaaS Providers, ISVs, Business
Innovators ,
Ricercatori / Enti /Professionisti IT ,
Utilizzatori / Testimonials / pionieri del Cloud
Computing

3. What is?

4. X as a Service – IaaS,PaaS,SaaS

5. On Demand Self Service

6. Broad network access

7. Rapid elasticity

8. Measured Service

9. NIST Definition
Community Hybrid Private Public
Deployement models
Infrastructure as a Platform as a Software as a
Service Service Service
Service models
Resource pooling
Broad network On-demand self-
Measured Service Rapid elasticity
access service
Essential characteristics

10. Advantages & Disavantage
•No initial investment (No CapEx) & lower OpEx
•Proof of Concept: Rapid & Economic Development in Clean
Environments
•Faster Time to Market: Easy & fast Innovation
•Rapid & Elastic Provisioning & No Infrastructure limits
•Pay as you go, pay only for what you use: Reduce risk failure
•High automation: Reaction speed to market and
competitiveness – AutoScalability
•Increase UpTime
•Mobility: control & usage from any networked place
•Energize your business: no HW + no Electric costs + no time to
spend for human maintenance = Focus on core business
•Cloud Portability – Vendor lock-in

11. Two Prediction Problems

12. Case Studies
•The New York Times has used 100 virtual
server instances and a software application to
process 4TB of raw image TIFF data into 1.1
million finished PDFs in the space of 24 hours at
a computation cost of just $240. This was the
TimesMachine project useful to publish online
all old newspapers from 1851–1922.
•An online company uses more than 12,000
virtual servers, They have more than 230 million
customers. What do they do?

14. 1..2..Print Cloudify
•100.000 customers
•250.000 prints/products per month
•80 expeditions per day
•60GB photos uploaded by users per day
•Printer Partner Internazionali
•Gazzetta di Parma, Grande Fratello 11, Fotolia
•Reviews: Internet magazine, Computer
Bild, AltroConsumo, certificato Aicel
•50 print formats,posters,books,300 customized
products. White Label service

15. Before Cloudify After Cloudify
•50€/m ADSL
•1000€/m HDSL •350€/m AWS Platform
•500€/m Server + Storage •Re-think Sw architecture to
amortization introduce cloud provider SDK
•no HA •HA & Load Balancing
•Traffic limitation •AutoScalability Up/Down
•Users Uploads concurrency •Personal Users Homepage
limitation •Users can re-order products
•Storage & Server limitation •White labeling service
•Business Ideas limitation •no Traffic limits
•no limits to Users Uploads
•Direct Upload to S3 from
browser
•no limits to Ideas & grow
•Goto internazionalization
•Case GF11

17. Thank you for
your attention!
Any Questions?