1. M A S T E R C L A S S S E R I E S F
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NON - DIGITAL EXERCISES FOR SERIOUS GAME DESIGNERS
JW MARRIOTT, KUALA LUMPUR
- HIGHLY INTERACTIVE -
25 PARTICIPANTS ONLY LIMITED TO
STRATEGIES FOR SERIOUS GAME DESIGN (Workshop 1)
13th (Mon) & 14th (Tue) June, 2011
APPLIED SERIOUS GAME DESIGN (Workshop 2)
15th (Wed) & 16th (Thu) June, 2011
Moderated by Ian Schreiber
Co-author of Challenges For Games Designers,
rated 5 stars on Amazon.com
Presented at over 20 major conferences in USA
Co-founder of Global Game Jam, largest event of its
kind across 40 countries
A Programmer and a Game Designer since 2000
Taught online Game Design courses to over 6,000
students
For details contact:
FIK
Tel: (603) - 9206 9000
Fax: (603) - 9281 1176
or email: vijay@fikintl.com
I N T E R N AT I O N A L www.fikintl.com

2. 13 (Mon) to 16 (Thu) June, 2011
JW MARRIOTT, KUALA LUMPUR
Designing, Prototyping and Playtesting Serious Games
IAN SCHREIBER - WORKSHOP MODERATOR
Ian Schreiber has a varied career background that includes video game programming, game
design, teaching, and instructional design. He has worked on five published entertainment game
titles at THQ, Cyberlore Studios and 1st Playable, as well as two training and education game
simulations at Minerva Software for two Fortune 500 companies. He has taught game design and
development courses (in person and online) at Ohio University, Columbus State Community College,
and Savannah College of Art and Design, and developed online courses for Savannah College of Art
and Design and Riverside Community College. Ian has also created two online courses in game
design, taught worldwide; the first of these had over 6000 students during the first offering. Ian has
spoken at over 20 conferences and workshops throughout the United States, and is co-author of
the book Challenges for Game Designers. Ian is co-founder of Global Game Jam, the largest
event of its kind with participants from over 40 countries.
Client List / Companies Consulted
Ian Schreiber has worked for or consulted with the following companies and universities/colleges:
THQ, Cyberlore Studios, 1st Playable, Lolapps, Loot Drop, Minerva Software, Best Buy, Verizon Ohio University,
Columbus State Community College, Riverside Community College and Savannah College of Art & Design
He has also spoken at the following professional game conferences:
Game Developers Conference (GDC)
Game Developers Exchange (GDX)
Southern Interactive Entertainment and Game Expo (SIEGE)
Game Education Summit (GES)
ACM Special Interest Group on Computer Graphics and Interactive Techniques (SIGGRAPH)
Serious Games Designers
actively designing and
playtesting their Game.
These workshops are
packed with activities and
practical application.
By end of the session you
would have gained
essential skills to
undertake a project.
REMARKS GIVEN BY SERIOUS GAME DESIGNERS ON CHALLENGES FOR GAME DESINGERS BOOK
I really thought I knew something about designing games. Then I read Challenges for Game Designers.
Boy, did it open my eyes! First, Challenges for Game Designers cover the foundations by giving a useful
definition of game design and explaining terms like "core dynamic", "prototype", "balance" and "playtesting".
I liked this book very much. It's full of tons of great ideas to spur game designers on, to come up with new
ideas and more. This is my favorite of all the game design books I've read.
I found the book both informative and fun -- it's made a difference in how I'm approaching my current project.
I think this book is great for teaching the novice/intermediate game designer how to go about it. The break- Rated 5 Stars in
down of the elements of games and game design coupled with tons of exercises and challenges make it a Amazon
perfect resource to push yourself as a designer. Anyone who wants to design games should get this and try
every one of the challenges!
This is possibly the best intro/intermediate design book I've read to date and can't recommend it highly
enough to anyone interested at all in game design.
1 2 3 4 5

3. 13th (Mon) & 14th (Tue) June, 2011
JW MARRIOTT, KUALA LUMPUR Workshop 1
WHY YOU SHOULD ATTEND eLEARNING- STRATEGIES FOR SERIOUS GAME DESIGN
Besides achieving the learning objective the other challenge eLearning expert encounter is creating eLearning courses that will
capture and retain the interest of their audience. Valuable time and substantial financial investment is wasted when the user
shows lack of interest venturing this learning platform. Game-based training has proved to enhance teaching and training for
better employee or student engagement, understanding and retention. In this workshop, participants will learn how, why and
what makes games engaging, and how to apply that within a learning context to improve a new or existing training program.
Too often the technology gets blamed when something goes wrong but the focus should have been on the preparatory and
Strategy. Throughout this 2-day many carefully selected case studies and exercises have been incorporated to reinforce the
important concepts. You will also gain experience in creating games that teach, and will be able to take the lessons learned
back to their existing and future work projects. In this session you will go through every step and mind set you need to be in
order to comprehend all the stages of game design. You will require no programming knowledge to attend this workshop.
DAY ONE - 13th June, 2011
9:00am – 10:30am: INTRODUCTION
Road map on our two days Serious Game Design journey
Critical Update of eLearning and Serious Games
Understanding the building blocks of Serious Game Design
10:45am – 12:45pm: GAME DESIGN IN THEORY
Diving in to the core concepts of field of game design: what makes games fun and compelling,
and how do we create and find the moments of joy that a player experience?
Discovering the important concepts of:
- Game Mechanics and Dynamics
- MDA Framework
- Flow Theory
- Player Agency
- Core Game Loop
1:45pm – 3:30pm: GAME DESIGN IN PRACTICE
In this hands-on segment, we will put the theory into practice by going through a series
of simple game design exercises created to reinforce the concepts learned in the morning session.
3:45pm – 5:00pm: DESIGN PROCESS AND PLAYTESTING
“Waterfall” (Design, Build, Test and Release): is this a workable approach?
How do we successfully identify ‘Fun’ in creating a design?
What are the risks associated with Game Design?
What plans and processes should be in place to mitigate Serious Game Design Risk?
How to take Creative Risks into unknown territory?
DAY TWO - 14th June, 2011
9:00am – 10:30am: CORE GAMEPLAY FOR SERIOUS GAMES
Revisiting and refreshing Day One learning.
Applying the concepts of game design to serious games and create core gameplay and game concepts for training
Analysis of case studies from three training games from high-profile companies.
10:45am – 12:45pm: TEACHING, TRAINING, AND ASSESSMENT
How people learn through engaging with games
How games can be used in three ways: instruction, practice, and assessment
How to integrate these into the core gameplay
1:45pm – 3:30pm: SERIOUS GAME DESIGN IN PRACTICE
Practice, Practice, Practice – A series of mini projects will be given for the delegates to put into practice
the theory and concepts covered so far. Here the delegate will work in a group and share their findings
with other group members to determine how they approached the mini projects.
3:45pm – 4:15pm: LIMITATIONS OF SERIOUS GAMES
What are the limitation of games, and what other aspects should be considered when planning a Serious Game project.
4:15pm – 5:00pm: HOW TO GET STARTED
Getting started once back in the office:
How to get started with your first Serious Game project?
What are the ingredients should be in place before getting started? 1 2 3 4 5

4. 15th (Wed) & 16th (Thu) June, 2011
JW MARRIOTT, KUALA LUMPUR
Workshop 2
WHY YOU SHOULD ATTEND eLEARNING – APPLIED SERIOUS GAME DESIGN
For those who have taken the previous workshop or are already familiar with the design of games for learning, this hands-on
workshop allows you to explore solutions to their existing projects. This highly interactive workshop will challenge you,
improve your brainstorming abilities, and sharpen your game design!. The case studies and exercises are taken from
actual industry experience and will be extensively dealt with in this workshop so that you will take back actual
practical approaches and solutions to the frequently encountered challenges.
Making great games takes practice and that is what you will be doing at this workshop, practice, practice and more practice.
You will work alone and in groups to design, build, playtest and iterate on a game to teach content of their choosing. All
participants will emerge with a playable prototype as well as a set of future directions for their game-based training projects.
None of the challenges require any programming or a computer but can be made into fully functioning games.
DAY ONE - 15th June, 2011
9:00am – 10:30am: INTRODUCTIONS
Current common challenges faced in Serious Game
Outlining the steps taken to overcome these challenges in the next two days
10:45am – 12:45pm: CONSTRAINTS
Identify the constraints that each participant is operating under, including budget and schedule, culture,
scope, expertise, and learning goals and objectives. This will be something we will return to throughout
the rest of the workshop.
1:45pm – 3:30pm: IDENTIFYING CORE GAMEPLAY
Constructing a starting point for game-based training and teaching solutions tailored to participants’ goals.
3:45pm – 5:00pm: PROTOTYPING
Using the core gameplay to build and test a playable version on paper (no software required)
You will have the opportunity to execute the ground work on your own project. Ian will be going around
assisting and ensuring that you are on the right track.
DAY TWO - 16th June, 2011
9:00am – 10:30am: PLAYTESTING
Revisiting the prototypes built on Day One
Testing the games to identify fun moments
Suggesting improvements to the core
10:45am – 12:45pm: ITERATION
Prototypes will be updated to incorporate the feedback from the morning’s playtest session, and then tested again.
1:45pm – 3:30pm: INCORPORATING LEARNING AND ASSESSMENT
How to know the core gameplay is established and will be successful
The additional systems to check desired learning has taken place
How to incorporate these systems to the prototype
Play test the expanded game
3:45pm – 5:00pm: WRAP-UP AND PRESENTATIONS
Participants will present their project, along with lessons learned during the game creation process.
WORKSHOP TIMING FOR BOTH DAYS: WHO SHOULD ATTEND
Instructional Designer
08:00 AM Registration Chief Learning Architect
09:00 AM Workshop commences eLearning Managers
10:20 AM Morning Refreshments (15min) Chief Learning Officer
12:45 PM Networking Luncheon IT Heads and Managers
01:45 PM Workshop Resumes Heads of Learning and Development
03:30 PM Afternoon Refreshment (15min) Mobile Learning Managers
05:00 PM Workshop Ends Training Coordinators
University Lecturers / Professors
Director of Learning Development
Instructors / Trainers
Programmer 1 2 3 4 5

5. REGISTRATION CONTRACT
Please complete this form immediately and fax it back to
eLearning
(603) 9281 1176
SERIOUS GAME DESIGN
13 (Mon) to 16 (Thu) June, 2011
A. Delegate’s details JW MARRIOTT, KUALA LUMPUR
1. Name :
Position :
Email :
2. Name :
Position :
Email :
Workshop Booked Booked Group
3. Name : before after Registration
30th May 30th May 3 & above
Position : (per delegate)
Email :
Organisation :
Workshop 1 RM2990 RM3290 RM2790
Address : Workshop 2 RM2990 RM3290 RM2790
Town :
Prime Value
State : Postcode : Workshop 1 & 2 (all 4 days) RM5680
Nature of Business :
METHOD OF PAYMENT :
Tel: Fax:
Payment is required within 5 working days from the invoice
date.
1) Cheque : Made payable to
Frontier In Knowledge Sdn Bhd
B. The Invoice should be directed to Mr/Ms (Dept): 2) Bank : Maybank, Desa Pandan Branch,
Kuala Lumpur
Name : Account Number : 564548102151
(Quoting your Company Name and our invoice no as reference)
Dept :
Tel: Fax: CANCELLATIONS & SUBSTITUTIONS : All cancellations
of registration must be made in writing. If cancellation is
Email : received before 30th May, 2011 you will be entitled to a 50%
refund. Regrettably, no refund will be made for cancellation
after 30th May, 2011. However, a complete set of documentation
C. Authorising Manager’s details will be sent to you. Substitutions are welcomed at anytime.
Name : NOTE : It may be necessary for reasons beyond control, to
Position :
change the content and timing of the event, speaker(s) or
venue. Every effort will be made to inform the participants of
Tel: Fax: the change. FIK International should not be held liable for
any costs arising from this change without prejudice.
Signature :
Date :
HOTEL ACCOMMODATION : Accommodation is not included
in the conference fees. To reserve accommodation at the
conference venue, please contact Nurain, JW Marriott at (603)
27198129 and inform that you are attending a FIK International
This booking is invalid without a signature event.
REGISTER NOW BUSINESS OPPORTUNITIES : A limited amount of exhibition space
is available at the workshop. Sponsorship opportunities covering
the lunch and documentation also exist. For further details,
Contact Vijay or Marina contact Mr Saravanan, Sponsorship Manager in Kuala Lumpur
Frontier In Knowledge International office at (603) 9206 9000.
23-1, Jalan 2/76C, Desa Pandan,
55100 Kuala Lumpur, MALAYSIA
℡ (603) 9200 8500 / 9206 9000
(603) 9281 1176
Singapore Mumbai Shanghai Hong Kong Jakarta
vijay@fikintl.com
5
Bangkok Manila Kuala Lumpur
www.fikintl.com