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Goal Focused
                        Social Analytics
          Christopher S. Penn, VP Strategy and Innovation
                    www.BlueSkyFactory.com




Monday, April 5, 2010
The corporate plug:

                           If you send a lot of email (or
                           want to), we can help you make
                           more money and reach more
                           customers. Ask us how.




                        www.BlueSkyFactory.com

Monday, April 5, 2010
blueskyfactory.com/sofreshpdx

Monday, April 5, 2010
Slides available Monday at
                         blog.blueskyfactory.com

                        Save a tree.
        Do not print this unless you really need to.


Monday, April 5, 2010
FAIR
                   WARNING
Monday, April 5, 2010
Monday, April 5, 2010
Monday, April 5, 2010
decide on a goal first
         then measure to it
Monday, April 5, 2010
Qualified leads
Monday, April 5, 2010
RETURN
                             on
                        INVESTMENT
Monday, April 5, 2010
Monday, April 5, 2010
$
Monday, April 5, 2010
Monday, April 5, 2010
                        $
$1.00
Monday, April 5, 2010
$?
Monday, April 5, 2010
Profitability
Monday, April 5, 2010
2 things
                         I hate
Monday, April 5, 2010
Monday, April 5, 2010
ROI
Monday, April 5, 2010
Monday, April 5, 2010
RETURN
                             on
                        INVESTMENT
Monday, April 5, 2010
INVESTMENT
Monday, April 5, 2010
Monday, April 5, 2010
Monday, April 5, 2010
Income / 2080
                        = hourly rate
Monday, April 5, 2010
$40,000 / year =
                         $19.23 / hour
Monday, April 5, 2010
RETURN
Monday, April 5, 2010
KPIKey
                        Performance
                         Indicators
Monday, April 5, 2010
How many qualified
                 leads is your social
                     media work
                      creating?
Monday, April 5, 2010
period of
                      time
Monday, April 5, 2010
$100/hour
Monday, April 5, 2010
5 hours/wk
Monday, April 5, 2010
$2,500
Monday, April 5, 2010
retain 75%
Monday, April 5, 2010
$1,875
Monday, April 5, 2010
close 80%
Monday, April 5, 2010
$1,500
Monday, April 5, 2010
$1,500
                        $100 x num hours
Monday, April 5, 2010
What is a qualified
                  lead worth to you?
Monday, April 5, 2010
Monday, April 5, 2010
www.Google.com/analytics
Monday, April 5, 2010
The problem with
                most analytics
Monday, April 5, 2010
Monday, April 5, 2010
Monday, April 5, 2010
Visits
                        Unique visitors
                        Time on page
                           Referrer
                          Influence
                          Attention
                           Friends
                             Fans
                          Followers
                        Traffic source
                          Keywords
                        Search queries
                          Retweets
                         Bounce rate
Monday, April 5, 2010
Visits
                            Unique visitors



                                               S
                            Time on page


                                             C
                               Referrer
                              Influence


                                   S
                              Attention
                                         T I
                            AG N O
                               Friends
                                 Fans


                          I
                              Followers


                        D   Traffic source
                              Keywords
                            Search queries
                              Retweets
                             Bounce rate
Monday, April 5, 2010
Monday, April 5, 2010
Monday, April 5, 2010
Monday, April 5, 2010
Monday, April 5, 2010
Apply to anything

             ALWAYS apply to an
                 ad spend!
Monday, April 5, 2010
Monday, April 5, 2010
http://bit.ly/urlbuilder
Monday, April 5, 2010
Monday, April 5, 2010
Monday, April 5, 2010
Monday, April 5, 2010
Monday, April 5, 2010
Monday, April 5, 2010
Photo Credit: Stephen D9
Monday, April 5, 2010
The BIGGEST
                    Secret
Monday, April 5, 2010
You get what
                    you pay for.
Monday, April 5, 2010
Review


Monday, April 5, 2010
Monday, April 5, 2010
Qualified leads
Monday, April 5, 2010
Monday, April 5, 2010
Pay for what
                         you want.
Monday, April 5, 2010
www.blueskyfactory.com
                         www.christopherspenn.com




                            @blueskyfactory
                                @cspenn




Monday, April 5, 2010

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Socialfresh Goal Focused