A presentation I made at the House of Lords on the future of digital heathcare looking at future technologies and those more immediate that can change patients outcomes
7. The threat to traditional innovators is that as health
information is digitised and new kinds of patient
data arrives from better screening, sensors and
even from social media, payers (insurers/
governments) can get much better insight into
which treatments improve outcomes.
This will introduce value-based reimbursement.
If a drug / device doesn’t demonstrate an improvement,
it will not be bought.
8. > H E A LT H C A R E I S . .
> Not just about illness, it is about wellness and wellbeing
> It is about prevention
> Patient centric and integrated
> Connected: patients helping other patients
> Built on evidence + focussed on outcomes
> Personalised, customised and precise
> Focussed on engagement
> Digitised
> A consumer market
> Interoperable
> Continuous care
10. S E L F
M O T I VAT E D
> W E L L N E S S
Image source: TechCrunch
11. D I V E R T F R O M
P R I M A RY C A R E
T O T H E
C O L L E C T I V E
C O M M U N I T Y
> W E L L N E S S
12. 1 0 , 0 0 0 S T E P S P E R D AY
D R . Y O S H I R O H ATA N O ,
T H E K Y U S H U U N I V E R S I T Y O F H E A LT H A N D W E L FA R E
1 9 6 0 ’ S !
13. > M O N I T O R E D
Image source:The Rise of Consumer Health Wearables: Promises and Barriers
14. 5 0 %
F I T N E S S D E V I C E
A B A N D O N E D @ 3 M
G Y M M E M B E R S H I P
A B A N D O N M E N T @ 3 M
8 0 %
. . B U T C O N N E C T P E O P L E T O G E T H E R
A N D A B A N D O N M E N T D R O P S
15. B E I N G S E L F
A WA R E A N D
TA K I N G T I M E T O
R E L A X
> M I N D F U L N E S S
16. B E I N G A WA R E
O F H O W T O
TA K E C A R E
> P R E V E N T I O N
17. T H E PAT I E N T
S H O U L D B E AT
T H E C E N T R E
O F T H E I R C A R E
A N D B E A N
A C T I V E
PA R T I C I PA N T
> PAT I E N T C E N T R I C
Image source: Oliver Wyman
18. D O C T O R S / /
PAT I E N T S
F O R M
C O N N E C T I O N S
T O S O LV E
P R O B L E M S
T O G E T H E R
> S O C I A L C O N N E C T I O N S
19. L I K E M A N Y
T H I N G S , W E
N E E D
E V I D E N C E T O
B E C O N V I N C E D .
W E A L S O WA N T
A N O U T C O M E
> E V I D E N C E + O U T C O M E S
20. B E WA R E O F
M A K I N G FA L S E
C L A I M S
> N O E V I D E N C E
$5.1M of refunds
$14K fine for two
developers
21. – T H E R O YA L C O L L E G E O F P H Y S I C I A N S
You should not use medical apps, including web
apps, that do not have a CE mark.
You should check that the actual version you are
using has the CE mark.
If there is no CE mark, you must urgently ask the
app’s developers to obtain one; meanwhile, you
should stop using the app.
Always exercise professional judgement before
relying on information from an app.
22. P E O P L E WA N T
I N F O R M AT I O N
T H AT I S
P E R S O N A L I S E D
A N D
C O N T E X T U A L
> P E R S O N A L I S E D
24. A L E X A I S N O W
C O N N E C T E D T O
W E B M D .
T H I S I S N O T A
D O C T O R .
I T D O E S N ’ T K N O W T H E
D I F F E R E N C E B E T W E E N
A H E A R T AT TA C K A N D
A N A N X I E T Y AT TA C K .
P E O P L E M I G H T N O T
K N O W T H I S .
> P E R S O N A L I S E D
25. 1 B I L L I O N H O U R S / D AY
T H E A M O U N T O F H O U R S
WAT C H I N G Y O U T U B E
S O U R C E : Y O U T U B E
26. E N G A G E M E N T
I S N ’ T A
‘ O N E - O F F ’ .
I T M U S T B E
S U S TA I N A B L E
> E N G A G E M E N T
7 principles of patient engagement
> Communicate in my language
> Support those who support me
> Deliver what information I want, when I need it
> Support my good behaviour
> Address the failings but coach positively
> Turn triggers into habits
> Help me understand the journey
Image source: Vigyanix
28. – P R O F E S S O R B R I A N D . S M I T H
“If companies wish to dominate the patient payer
market for advanced healthcare products,
companies will need to acquire a whole new set of
consumer market capabilities.”
of consumer market capabilities. ”
29. I T D O E S N ’ T
H AV E T O B E
C O N N E C T E D
T O
E V E RY T H I N G .
J U S T T O T H E
C O R R E C T
T H I N G S .
> I N T E R O P E R A B L E
30. C O N N E C T E D
S E N S O R S
C O N N E C T I O N
T Y P E
A G G R E G AT I O N
M E T H O D
L I N K E D
S E R V I C E S
W E I G H T
S C A L E S
Z WAV E
H E A LT H
C A R E
P R O V I D E R
H O M E
B L O O D
P R E S S U R E
U S B P C / L A P T O P
B E D / C H A I R
G L U C O S E
M E T E R
E T H E R N E T
M O B I L E
P H O N E
F I T N E S S
S E R V I C E
I M P L A N T
P U L S E
O X I M E T E R
3 G / 4 G / 5 G
TA B L E T
D E V I C E
B A B Y S P I R O M E T E R Z I G B E E
P E R S O N A L
H E A LT H
S Y S T E M
E H R
P E R S O N A L
E M E R G E N C Y
P I L L
T R A C K I N G
B L U E T O O T H
C O N N E C T E D
H U B
C O N S U M E R
D E V I C E S
P E D O M E T E R N F C S E T- T O P B O X
I M P L A N T
M O N I T O R
W E A R A B L E W I - F I
NETWORKINFRASTRUCTURE(WIRED/WIRELESS)
31. A S A N D W H E N
W E N E E D I T
> C O N T I N U O U S C A R E
33. – T H E O D O R E L E V I T T
“Creativity is thinking up new things.
Innovation is doing new things.”
34. 2 0 1 7 T R E N D S
• Data driven marketing
• Collaborative team
working
• Mobile & IoT
• Culture
• Integration & ROI
> B R I N G I N G I T H O M E
Source: Adobe Marketing Trends Survey 2017 . 14K marketers