HatlingFlint KNOW Series
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This presentation is from the KNOW series, featuring Josh Lysne, Eric Piela and Tony Franklin. Topics included social media, engage marketing and online media.
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HatlingFlint KNOW Series
- 3. THE NEW MEDIA LANDSCAPE
- 5. It’s not so easy anymore. 2004 Friends – Series Finale 12.8 Nielsen rating Most-watched show in 4 years 1986 Head of the Class 12.8 Nielsen rating #40 show that year
- 6. New Consumption Models WORK Virtual Office WiFi Connected Anywhere OOH / RETAIL Digital Billboards RFID HDTV Blu-Ray DVR Gaming IPTV Virtual Worlds Social Software Online Video Podcasting User-Generated Content RFID Blogging Office Wikis RSS WiFi/connectivity Personalization Interactive Kiosks MOBILE / AUTO 3G Mobile Devices GPS Mobile Video WiFi Text Messaging HOME
- 10. CONSUMERS ARE USING THIS STUFF TOO!
- 14. It’s how we are consuming media. Source: Ball State University Center for Media Design
- 15. Source: Arbitron/Edison Media Research and comScore
- 20. Social media is for the young…. Club Penguin (4 million 8-14 year old visitors/month) kept a child, who was in the hospital for five months, connected with his then-distant friends.
- 21. And the old…. YouTube broadcaster, 79-year-old Peter Oakley known as Geriatric1927 , made his debut in August 2006 with a video series called ‘Telling It All’. His videos have been seen over five million times
- 22. Facebook – Age Distribution Source: Facebook internal data – September 2007
- 23. Source: O’Reilly Media
- 25. Now What?
- 31. IN SUMMARY
- 36. Marketers…It’s time to step up. But it might be painful to… But if I slip up on… But I might get stuck in in…
- 41. The real problem is… …nothing talks to each other!
- 42. Trends Drive Technology (or visa versa)
- 47. Whoa! This seems too complex… Relax. Deep breath. Baby steps.
- 48. Online Media
- 55. ADDITIONAL WAYS TO MEASURE YOUR ADVERTISING
- 56. Additional Ways to Measure
- 58. Full Page Ad Full Page Video Enabled
- 61. Pre Roll with Companion Banner Expandable / In Banner
- 66. CASE STUDY: SOVEREIGN BANK
- 72. THANK YOU.
Notas del editor
- Aberdeen still finding marketers using 3-4 different systems
- As part of it’s 2005 email benchmark guide Marketing Sherpa examined the effects of sending both segmented and non-segmented emails. The results speak for themselves. With behavior-based segmentation, both click and open rates are much higher. Most significantly, open rates are nearly 14% higher. In addition, by allowing prospects and customers to choose the information they want to receive conversion rates are 3 percent higher. Behavior-based segmentation is not limited to just email. Direct Mail response rates are also much higher using behavioral targeting. Gone are the days of ‘one-size-fits all marketing’. Consumers expect that organizations know their wants and needs.
- With a rules-based marketing engine, iMarketing Automation makes With iMarketing Automation you capture your prospect and customer’s marketing history in the central database allowing you to send relevant and personalized communications. According to Forrester Research, relevance will dominate the strategic plans of marketers in 2006. If you want to maximize your marketing dollars, you must plan to increase the relevancy of your communications. In other words, give your prospects and customers the information they want. iMA makes it easy with behavior-based segmentation. Instead of sending generic batch and blast communications to your prospects based on simplistic criteria, expand your criteria by segmenting on their responses, events or transactions. This ensures that the messages you send are truly targeted, creating a one-to-one conversation with your prospects and customers.
- “ Only 20% of new leads have immediate demand” - Gartner 25% of leads become qualified opportunities for organizations that deliver advanced leads to their sales force Source: Sirius Decisions, 2005 62% of BIC have access to common sales and marketing data
- Sample slide #3
- VOICEOVER: industry data (eyeblaster, others) indicate that the ctr’s are falling by about 50% a year. What we are seeing here though is that there is a change in peoples’ behavior too, in that fewer people are clicking on display ads. Whether this is driven by decreasing relevancy, an increase in branding-type ad messages, or by some other factor, the net result is that clickers represent an even smaller “target” audience than they did two yrs ago
- • More and more of our clients are looking for enhanced research, analytics and post campaign reporting from us. • Through partnerships with Comscore, Vizu, Dynamic Logic and Insight express, we can help clients get better learning's from their Undertone campaigns. Reports include: -Enhanced demo and audience size analysis, -Brand awareness, both post campaign and real-time. • Later this year we are going to introduce some enhanced dashboards and analytics which I’ll keep you posted on.