People don’t take spin class because they want to ride crappy trainers. They go because misery loves company and, for 60 minutes, someone’s there to hold them accountable. From Pilates to Plyometrics, people know that workouts are more fun – and more productive – with others.
When food became social, we got Yelp. When journalism became social, we got Twitter.
The narrative for fitness now is “workout with others, even when you’re by yourself.” For apps to compete with gyms and trainers, it comes down to a simple thought: it’s about people, not gadgets. And the tech companies that best connect users will be the winners in this crowded space.
This Future15 talk will explain how fitness apps and wearable devices can engage and connect users. With new and unique ways to share workouts and motivate, track, and cheer friends and family from anywhere, Florian Gschwandtner, CEO of Runtastic, will provide an exciting preview into the future of social for fitness.
4. WHY I„M HERE
•
Austrians know fitness
•
Founded Runtastic
4.5 years ago
•
Passionate about fitness
and social media
•
Industry is booming,
innumerous trends
•
Critically important topic
Florian Gschwandtner - @f_gschwandtner
5. AUSTIN, WE HAVE A
PROBLEM!
35.7% of U.S.
adults are
obese
80% of adults
are not getting
enough exercise
26 million
people in the
U.S. have
diabetes
Weight loss
industry has an
annual revenue
of $20 billion
1 in 3 American
children is
overweight or
obese, triple
the rate in
1963
Most dieters
make four to
five “attempts”
per year and fail
The reality is frightening. How did we get here?
Florian Gschwandtner - @f_gschwandtner
6. HOW DID WE GET
HERE
Lifestyle
Change
Car +
Office
Fast
Food
Culture
Florian Gschwandtner - @f_gschwandtner
9. WHERE WE„RE AT
SOCIALLY
• Group fitness classes
• Social sharing of health & fitness activities at alltime high
• Tons of Health & Fitness apps and products
• A wide variety of companies doing great
things, changing lives
•
•
•
•
Runtastic
MyFitnessPal
LifeFitness
Pebble
Florian Gschwandtner - @f_gschwandtner
10. CURRENT TRENDS
Rise of Wearables
+
Quantified Self
Florian Gschwandtner - @f_gschwandtner
Thanks for doing sports with me. Really appreacite that one…Now why I’m up here on stage…probably bc we Austrians do know how to do fitnesss ;)
Therefore I just would like to share a short video with you….
Industry is booming and a lot of trendsAndit‘s an importanttopicfor all ofusandourchildren….
Regardlessofwhetherpeoplethinkthatthepopularityofsmartphoneisgoodorbad, bcit‘salreadythecase. Health & Fitness appscanhelp bring peopletogehterandgettingmoremotivatedfordoingexercises…As youcanseeheretheamountofhealth & fitnessapps just explodedwithinthe last coupleofyears…
I saw your treadmill note in slide 11 and though maybe we could include LifeFitness because we work with them, have an API and are an old school but relevant example.