3. Place a Focus on the Site’s Purpose
Explain site’s value.
Keep it short.
Provide easy access.
What can this site do for ME?
4.
5. Highlight Location
Users should understand where they
are.
Page title is clear.
Section is apparent.
Breadcrumbs provide a trail.
6.
7. Use Consistent Design
Use same colors to indicate action.
Develop a visual pattern.
Be predictable.
Create a style guide to stay consistent.
8.
9. Use Prominent Navigation
Navigation should always be at the top
of every page.
Include major sections that users care
about.
Use terms that are easy to understand.
10.
11. Be Customer-focused
Use familiar words.
Simple, short sentences.
Get to the point quickly.
Say it with one sentence instead of a
paragraph.
12.
13. Ensure Accessibility
Follow W3C accessibility standards.
Provide enough contrast.
Use the right mark-up.
Avoid animation to convey key
messages.
14.
15. Leverage Multilingual Content
Consider your audience’s native
languages.
Make it easy to toggle between
languages.
Adjust font sizes and types when
appropriate.
16.
17. Remember Mobile Users
Mobile penetration in Qatar increased
to 182 % in 2011.
Empower mobile users.
Key functionality should be possible.