We use the best online advertising channels – including Google’s organic and paid search results, Facebook, LinkedIn, Display Advertising - to maximise ROI for clients according to their targets and their priorities We measure success by clients’ chosen conversions – whether they are sales, sign ups or simply visitors – and adjust our work to suit these successes

1. Search Marketing Tailored to You

2. What We Do
•Search Engine Optimisation (SEO) – UK, Italy, France, Germany
•Pay Per Click Marketing (PPC) - Google Adwords, Bing Adcenter,
Facebook, LinkedIn, YouTube
•Banner advertising and retargeting
•Conversion rate optimisation (CRO)
•Facebook and Twitter management
•Web Analytics Training
•Outreaching influencers – Outreachr.com
•Infographic distribution service
•Guest blogging
•iPhone and iPad app development

3. Who We’ve Worked With
Big Names: And Big Ideas:
•Sky •GoodyPass.com
•MoveDancewear.com
•SAP
•WhipCar.com
•Mothercare
•SecretSalons.com
•Business Link •Zopa.com
•Harper Collins •Sportpursuit.co.uk
•Plan UK
•Old El Paso
•SsangYong
•Nails Inc
•Asda Finance
•Haagen Dazs
We’ve also worked with and partnered with a number of digital and PR agencies
on a range of projects, including Kindred, Tangent One, Forward and Amp London.

4. An ROI Approach
•We use the best online advertising
channels – including Google’s
organic and paid search results,
Facebook, LinkedIn, Display
Advertising - to maximise ROI for
clients according to their targets and
their priorities
•We measure success by clients’
chosen conversions – whether they
are sales, sign ups or simply visitors
– and adjust our work to suit these
successes

5. Benefits
•Traffic growth
•Increased brand exposure
•Increase return on investment (ROI)
•Maximised online conversions

6. Added Value
•We are results-driven and bring
a wide breadth of knowledge and
experience to the table
•We use our customised in-house
tools to understand the online
market for a client’s benefit – for
example if a site is already
dominating the natural search
listings, improvements can
instead be made to improve
onsite conversions, and therefore
maximise ROI.

7. Community Management
“develop brands, customer loyalty and Facebook – We use Facebook to boost the
listen to customers using all available profile of a brand, maintain brand reputation
online channels” through interacting with customers. This is an
important tool to gain feedback, the more likes
we obtain; the more likely customers are going
to interact with the brand encouraging loyalty.
Twitter – a more interactive form of
communicating with customers. It’s a great
way to provide customer service encouraging
customers to put forward their comments.
Tweetdeck is a brilliant application to organise
your Tweets, even set reminders and have all
the info in one place.
Blogging – is interlinked with Facebook and
Twitter using them as platforms to push the
content. It encourages brand development and
is a great way to keep customers informed and
interested.

8. Iphone / Ipad development
We have got several Apps in the App store,
we have developed to stretch our
Irank
knowledge and we have now had over
40,000 downloads.
“Top 3 SEO App”
Our iPhone and iPad development service
Over 30,000
focuses on delivering 3 main benefits to
downloads in 6
clients:
months
robust code so our apps are resistant to
crashing and screens load quickly
high quality and sleek user interfaces that
are fun and exciting to use
continuous feedback during project
iterations delivering results on time and on
budget

9. Conversion rate optimisation (CRO)
Our CRO landing page generator
can generate an infinite number
of pages for PPC campaigns.
Working with several clients we
have been able to reduce cost
per click and improve
conversions testing different
landing pages for different
campaigns.
Our solution is easy to install
and runs on our own servers
which we control and manage.

10. Technology
We are have built some effective in-house
agency tools, these include:
•“Marco Polo” SEO Discovery Tool – a tool
which analyses the top 10 Google results
for any given keywords, however long
the list, and produces valuable SEO data
including the SEO competition, traffic,
top ranking domains for every keyword
•Search Engine Crawler Tool – our
crawler tool imitates search engine
behaviour and roots out any SEO issues
within your site down to the finest detail

11. Outreachr
Outreachr - our blogger outreach
tool is used to find opportunities
for link building and PR outreach
campaigns, pinpointing influential
bloggers and webmasters
according to your chosen tags.
With an agency account you get:
- Unlimited campaigns
- Support
- Unlimited email / twitter
contacts
- CVS exports
- News letter functionality (in
March 2012)

12. SEO Case Study: www.movedancewear.com
SEO Case Study : movedancewear.com
Move Dancewear are the second largest online dancewear retailer in the UK.
What we did
•Technical recommendations + content review
•European launch
•Ongoing SEO advice
•Ongoing off-page optimisation
What happened
Organic search traffic from non-branded searches rose over 150% within 7
months
SEO-related revenue also doubled in this period.
Source: Google Analytics
NB: December dip in traffic attributed to seasonal trends

13. SEO Case Study: www.uksp.co.uk
SEO Case Study : movedancewear.com
UKSP are developed by People 1st, the sector skills council for hospitality,
passenger transport, travel and tourism in the UK.
What we did
• Technical SEO recommendations
• Content suggestions
• Link building campaign to support wider PR work
What happened
SEO traffic (i.e. non-brand related terms) has increased two-fold within 6
months, doubling our target of a 50% increase in a short amount of time. Now
ranking for 42 key phrases compared to 14 in September.
Source: Google Analytics

14. PPC Case Study: SAP
German global software corporation that provides enterprise software
applications and support to businesses of all sizes globally.
What we did
•Google Adwords campaigns targeting users
requiring SAP training courses
•Phone call tracking
•Additional Google Analytics tracking
•Ongoing keyword and ad content optimisation
What happened
•Account brought a sales-based return on investment of over 300%
•Attributing estimate average values to tracked events on the site (e.g. Clicks on “email
us”, booking button clicks), as well as phone calls, we saw an estimated ROI of over
1000%
•This led to an expansion of the campaigns in mid-2010 to target all SAP training
course related terms

15. Reporting
We produce bespoke and customised
reports for all our clients according
to what they want to see
Using bespoke tools to monitor every
element of your online marketing
performance, we are able to produce
easy-to-understand and
comprehensive reports that are
tailored to each and every client