Umanify- Company General Overview

1. Umanify
the new face for
customer digital interaction
a 360 degree approach

2. The world is changing, technology is changing,
customer interaction is evolving
people&technology
=
emotions&interactions

3. People are changing
People are:
• finding there is too much information to cope with (including
too many choices in products and services)
• moving up Maslow’s hierarchy of needs toward fulfillment
and meaning as they look for deeper connections in their
everyday experience
• more actively and more conciously participating in the
design of products and services – they are co-producing
• finding that interactions with technology are complex and
Source: McKinsey
and own superficial, not user friendly, unnatural, not human

4. Technology is changing
Towards a real time user centered technology:
• Direct
• Real time
• User friendly
• Multidevice
• Multi language
• Unified and aligned
• Intelligent&Assistive
• Collaborative
Customer is no longer a mere spectator,
customer wants to interact

5. Umanify vision: People first, then technology.
Innovation always.
• Interact in real time, naturally talk, see and listen.
• Automated They should help us achieve more by doing less.
• Individualized Access to Information It allows us to obtain the information that most interests us
at the right moment in a direct way.
• Collaborative Facilitate communication and collaboration among people, no matter their physical
distance.
• Customizable That learns from our interests, preferences and habits to get to know us in order
to serve us better.
Ubiquitous Almost “invisible”, so natural that we can use it without thinking of it.

6. The world is changing, technology is changing,
customer interaction is evolving
interaction&technology
=
humanize&now

7. Our 360º technological approach to
customer interaction
Multiplatform application
Traditional Call center development technologies
technologies
Gesture, visual
recognition technologies
Internet IP,
Video, VoiP
Speech technologies
(TTS/ASR/Voice ID…)
Intelligent User Interface
technologies
Natural Language
technologies

8. Umanify adopts 360º interactions
p2m
person to machine
me & my device
(phone, pc, mobile…)
p2p
person to person
me & my agent
m2m
machine2machine
my digital agent to
virtual agents

9. The world is changing, technology is changing,
customer interaction is evolving
people&interface
=
natural&intelligent

10. Rich User Experience: The key to the new
channels
You can have innovative engines for natural language, ASR, TTS,
etc…. and join all of them in a powerful contact center solution for
new channels like mobile, iTV, ATMs, etc. but…
all of this will fail if you don’t have the right
user INTERFACE
Our silver bullet is the interface!

11. Rich User Experience: The key
to the new channels
“A multimodal user
interface will be required,
as users will expect to use a
blend of speech and
graphical interface in every
Source: Gartner kind of device or channel”
Our silver bullet is the
multimodal interface!

12. New user experience, much richer on
interactivity: Umanify introduces the IDA
Umanify’s innovative intelligent user inteface combines photorealistic and dynamic
digital persons speak more than 20 languages and interact directly with the
users in real time and in natural language, eliminating the barriers to information
and services access.
We have created a new user experience, much richer on interactivity:
the IDA, Interactive Digital Assistant
For all digital channels, like mobile phones or web applications and in sectors like
customer service (auto service, contact center, helpdesk, etc.), citizen help, e-
commerce, e-learning, e-banking, home automation, etc, an IDA assists in an
effective and continuous way to your customers, cutting down on costs since the
first day, increasing customers loyalty, increasing their satisfaction and improving
your business image.

13. IDA gives you one intelligent multimodal user
interface for all channels
IDA: Interactive digital assistant

14. IDA: innovative technologies that merge in
one new multimodal interface
Our technology allows the creation and development of Interactive Digital Assistants (IDAs)
capable of helping in a direct and easy way through natural language and speech
technologies, allowing people to interact with the IDA using a multimodal interface.
These assistants have a physically realistic human aspect, with emotional expressions and
facial gestures based on human anatomic models. Umanify’s facial animation technology is
an unique and innovative technology developed in our R&D lab.
The IDAs physical aspect and user interface look&feel are completely customizable and
adjustable to any style. We only need a picture or 3D/2D drawing of the character and our
animation engine will do the rest.
Our digital agents are capable of creating a new user experience, much richer in natural and
direct interactivity: Talk, listen, gesticulate with your hands and the IDA will look after you,
answer and serve at all times thanks to its assistive technology.

15. Our message: One personalized solution for
every customer
Choose your IDA look&feel, language, voice and content.
It’s that easy.
Umanify will take care of the rest for you.
Umanify IDA unified interface is
homogenous across channels…

16. The world is changing, technology is changing,
customer interaction is evolving
business&technology
=
customer&satisfaction

17. To be successful in customer interaction
solutions we need to work from a 360º
perspective simultaneously…
Business Technology Experience
- value - usability
- efficiency/productivity
- reach - responsiveness
- robustness
- analytics - flexibility / customization / uniqueness
- standarization/reuse
- differentiation - transparency
- scalability
- enjoyment
- reliability
- satisfaction
- on-demand
- real time
business, technology and user experience

18. How Umanify can benefit traditional contact
center solution customers: inmediate ROI
• Provides a way to new client interaction channels: mobile, web, atm, ikioscs, iTV, etc
• It can be installed seamlesly inside current technological platforms as a complementary
software component
• Actual customers can see a new opportunity to improve their customer relations without
collision with past tech investments or if needed it can even replace traditionals IVRs
• Call&Contact Center revenue in near future is going flat and down so Umanify provide new
added values and new opportunities for upselling in your customer base
• Also Umanify will open new customers where you are not the CC supplier
• Umanify is on the top of end customer relationship with companies so you will open as key
technology supplier new relationships on top of organization allowing top executive and
management access in business areas.
• End customer satisfaction in actual Call&Contact Center relationship is really bad, Umanify
provides a new user experience where we can provide what the customer wishes.

19. Umanify covers actual & emerging sectors
Umanify consolidate all
e-government Car, Home
interactions, business
e-citizen Automation rules, knowledgebases,
e-care
workflow, integrations
Press-Media and analytics in one
Outsources platform, enabling a
"joined up" customer
service experience
Umanify across new digital
interaction channels by
Distribution ensuring consistency
Services
and context retention
across channels, while
Banks Telecom curbing customer service
Insurances costs and total cost of
ownership

20. Cooperation. Coopete. Coogrow.
At Umanify we know that in this new globalized environment, no business, no matter its size,
can satisfy each and every aspect of their clients needs.
This is why here at Umanify we give strategic importance to the synergy that alliances
between companies provide.
When a new opportunity of creating a solution for the client is presented that exceeds our
knowledge and expertise, we immediately establish cooperation with third parties that
complement us, contribute value, knowledge and the necessary experience.
We establish solid, efficient and transparent cooperation for the end user with a win/win
philosophy that makes the success of projects possible.
Our alliances are the key to the success of our business, our partners and our clients.
Our commitment is to continually increase collaboration with businesses and
organizations that share our same principles of complementarity, synergy and
win/win strategy.
Types of cooperation currently developed: System integrators, Mobile and Web
developers, Technological partners, Highly specialized vertical specialists
win/win always WIN

21. See our IDAs in action!
Web ADI Demo
http://82.98.144.151/ADI_ICEX_WEB_SPEECHTEK2010/ADI_ICEX_WEB_SPEECHTEK2010.html
Mobile ADI Demo
http://82.98.144.151/ADI_ICEX_IPHONE_SPEECHTEK2010/ADI_ICEX_IPHONE_SPEECHTEK2010.html
Umanify – we make it “uman”

22. Contact with us!
Fran Martin B. - fmartin@umanify.com
Mobile: +34 647 39 37 52
Skype: fmartinb_umanify
Office + 34 93 492 27 00
Fax + 34 93 228 78 99
Diagonal 640, Planta 6 - 08017 Barcelona – Spain
web: http://www.umanify.com
Umanify – we make it “uman”