1. The Enterprise Cloud
Operating Platform
How Cloud Computing Will
The Cordys Ecosystem Change Business Process
Management
Agenda
George Barlow, CEO, Cloud Harbor
Mark de Simone, Chief Sales and Business Development Officer, Cordys
Questions and Answers
(Moderated by Gabor Fulop, Cloud Harbor)
15 Dec 2009 | 0800 – 0900 hrs Pacific
*Please post your questions in the Questions Panel, and they will be
answered at the end of the webinar.
2. How Cloud Computing Will Change
Business Process Management
George Barlow
CEO
Cloud Harbor, Inc.
December, 2009
3. Some Terms…
Cloud Computing
• “There is a clear consensus that there is no real consensus on what cloud computing is.”
• Irving Wladawsky Berger, Chairman Emeritus – IBM Academy of Technology
• Delivering browser-centric applications from server resources via internet protocols
• George Barlow, CEO – Cloud Harbor, Inc. for today‘s session
Software-as-a-Service (SaaS) = On-demand
• Subscription applications running on Cloud servers
Platform-as-a-Service (PaaS)
• Cloud ecosystems where SaaS applications are created and run
Infrastructure-as-a-Service (IaaS)
• Servers, storage, operating systems, firewalls, etc. as utility computing
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4. Cloud Delivery Ecosystem
Source: ―Cloud Computing. What is it? How will it help me? ‖
Tim M. Crawford, Director of IT Operations, Stanford University
Computerworld SaaSCon 2009, Presentation
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5. Market Forces Converge
Mass Market Unified Platform Utility Computing
User Affordability Composite Applications Vendor Affordability
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6. About Software-as-a-Service
SaaS enterprise application market growing* @ 27% CAGR; $6.4B +
By 2012 Cloud Computing will capture at least 25%** of IT spending
SaaS benefits include:
1. Reduce project risk by minimizing up-front capital investments
2. Linear cost scaling not incremental hardware/software investments
3. Rapid ROI from fast deployment and pay-as-you-go pricing
4. No on-going human capital costs for data center operations
5. No on-going software and hardware maintenance fees
6. Freedom to focus on core business with scarce IT resources
7. Frequent software updates/patches without business disruptions
8. Lower training and desktop configuration management costs
9. Consistently lower TOC
10. Typically better reliability, security and interoperability
* Gartner, October, 2008
** Saugatuck Technologies, March, 2009
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7. About BPM
BPM market among fastest growing* @ 30% CAGR; 2009 $2.5B+
BPM saves money, saves time and adds value
BPM delivers short-term ROI and long-term value
BPM enables companies to:
1. Collaborate between workers, systems and information to create shared understanding of how
business results can be optimized
2. Consistently execute the optimal process
3. Coordinate and manage the handoff of work across boundaries
4. Provide real-time feedback to line managers about work in progress (WIP) to support inline process
adjustments
5. Monitor process outcomes to performance targets and continuously refine and adjust process flows
and rules
6. Collaborate with IT professionals throughout the process life cycle
* Average of IDC, Forrester, Gartner and Data Monitor estimates
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8. SaaS Growth Drivers
- Image Courtesy of Rally Software
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9. Process Defines Cloud Computing
Source: Saugatuck Technologies, 2009
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10. Cloud BPM Platform Needs
A Full Featured BPM Suite
• Platform for creation/execution of web-based business applications
• Business processes, documents, collaboration, rules and analytics
• Multi-language and internationalization support
• Pre-built easy-to-change applications immediately available
A Process-driven Business Ecosystem
• Single integrated platform for all subscribers
• Single set of standards simplifies interoperability
• Common architecture optimizes performance inter/intra enterprise
• Increases available pool of trained consultants and employees
• Supports SOA, Web Services and reusable business logic
• Allows inter/intra enterprise collaboration and process execution
• Can integrate with other SaaS applications (salesforce.com, etc.)
• Can integrate with enterprise systems (SAP, ORACLE, etc.)
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11. An Ecosystem Overview
Web Subscription Signup
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12. Cloud BPM Constituencies
Application Subscribers
• Organizations using only pre-developed BPM applications
• Expected to be the largest group
Enterprise BPM Users
• Organizations creating BPM applications from scratch
• May also be on-premise and/or appliance users
Application Developers
• ISVs creating applications for subscribers
• Applications may be offered for free or for subscription
Service Providers
• A community offering BPM & application services to subscribers
• Professional Services, Training, Technical Writing, etc.
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13. Cloud Delivery Platforms
Source: ―Learning to Change ‖
Steven John, CIO, H.B. Fuller Company
Computerworld SaaSCon 2009, Presentation
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14. Product Feature Needs
• Enterprise-capable software • Collaborative Capabilities
• Standards Support • Web 2.0/3.0 collaboration support
• BPMN • IM w/ presence detection
• BPEL • Mobile support
• XPDL vs. BPDM • Forums / Wikis
• JSR-168 & WSRP • RSS feeds
• Multi-tenancy with high security • Document repository / content managemen
• Events and messaging infrastructure • Email interfaces
• SOA/Web Services support • Integrated self-service features
• Help and video chat
• Electronic forms • Sign-up / Billing
• e-Training
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15. Product Delivery Needs
• SaaS Offerings
• Concentration on customer service as highest principle
• Concentration on driving costs out of the business model
• Concentration on playing nicely with others "in the cloud“
• Hardware Appliance Offerings
• Offer software on purpose-built servers behind the client's firewall
• Include full remote management
• Plug and play turnkey solutions
• Structure product to deliver running applications on appliances (from a central
marketplace)
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16. Business Operations Platform
Model Driven Customers Managers Staff Suppliers Monitor performance
Development
(Collaborative Work Space)
Cordys Business Operations Platform (BOP)
Business Process Management
Business Activity Monitoring (BAM) Composite applications
Drag-and-drop web services Suite (BPMS)
Composite
Master Data
Business Case Applications
Management SOA Grid Rules
Services Management Framework
(MDM)
(CAF) & UIs
Information harmonization Integrated Rules
Corporate Data
Claims Products
Dynamic processes ERP CRM Legacy app Legacy app Linear scalability
17. The Future is Now
―BPM as a SaaS offering in the Cloud will forever
change the way businesses view the cost
structure of application creation and
maintenance.‖
Source: ―Business Process Management and Cloud Computing”
George M. Barlow, CEO, Cloud Harbor, Inc.
BPMInstitute Article, April 10, 2009
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19. A Business-model race to the Cloud…
PaaS, SaaS, VAS and Open Innovation
Mark De Simone
Chief Sales and Business Development Officer
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20. Accelerate Time to Value
Strategy layer 1-2 years
Organization layer
3-6 months
Business Operations Platform
To sync different change cycles
Software layer 6-10 years
Infrastructure layer 6-10 years
21. Four Technology Waves are Converging...
SOA & BPM Cloud Computing
Middleware IaaS, SaaS, PaaS, BPaaS
Telecoms
IP Convergence ―Open‖
Web 2.0 VAS
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22. Cordys for True Business Agility
Breaking the boundaries between On-Premise and Cloud
Single View
Enterprise
business Today’s business forecast: Cloudy!
MashApps
user
Situational
Application Multi-Tenant
Provisioning SaaS Deployment Framework
Admin
BPM Master Data Management
Composite App Framework
Model Driven Architecture
Composer
The switch between all Nonstop Grids are all about standardization and
transparency- and building economies of
Enterprise Services XML GRID
Developer scale
ERP CRM Legacy SCM PLM
22
23. Forrester’s SaaS Maturity Model:
Introducing PaaS: a new $15 billion platform market
Second-generation SaaS
applications deploy on a
multipurpose platform, not on a
proprietary hybrid business
application and platform:
PaaS - a new $15billion platform
market set to drive a $210 billion
application software market today
Source: ―How To Be Part Of A New $ 15 billion Market: The Cordys Potential In The Platform As A Service Market‖,
Dr. Stefan Ried, Webinar, Forrester Research, 23 June 2009
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24. How Do We Get There (In Less Than 6 Months)?
PaaS/SaaS
Customer
Web2.0 Situational Apps
SOA-enabled capabilities
BPM Mashups composed from
OPEN INNOVATION
SOA existing services and new Information
logic to form an
BPM Worker
application on-demand.
SOA
Process Technology
business process logic,
control & visibility Business
SOA
Shared Web Services
IT
exposing data and value
added services
Value to user Audience
24
25. Sharing ≠ Collaboration
Virtualizing and sharing the cost Structured dynamic processes
of buying, maintaining and between business partners
operating computing resources
between shareholders
Yesterday‘s Today‘s
Cloud Computing Cloud Computing
is about is about
Cost Reduction by Business Innovation by
Resource Sharing Process Collaboration
26. A Single, Integrated PaaS, White-labeled for Businesses
SOA transforms systems and data into reusable
services to access information
Cordys Process Factory BPM provides process orchestration, control and
Cordys Process Factory visibility to business and knowledge workers
Cordys Business Operation
Platform as a Service
Platform Web 2.0 puts users at the center of everything and
drives innovation through collaboration and mashup
Platform-as-a-Service PaaS provides the management infrastructure for
provisioning & metering services in a multi-tenant
cloud architecture
26
27. Cordys Process Factory - MashApps® Composer
• MashApps® are process-
centric web applications
mashed up on-demand
combining web services,
process flow and UI
mashup.
• Use the online MashApps®
Composer to build new
applications or customize
application that you bought
from the marketplace
• Cloud solution so no
hardware to buy
• 100% browser-based so no
software to install
• Zero-coding so no IT
programmers required
31. Case Study: Financial Services
New York Stock Exchange – Business Challenge: Compliance
New York Stock Exchange
World‘s largest exchange by dollar volume (Over 3 billion trades per day)
Challenges:
• Insider trading, manipulative trading, ―window dressing‖ to improve performance figures and sales practices of registered
representatives, pose threats to individual investors.
• Sophisticated surveillance needed the entire day and over a period of days at the close, with the ability to cull trades to
detect recurring patterns. (Such as the number of trades in a three-month period, profit or loss in the account for the same
period, turnover of securities, and commissions charged to the account for the year.)
Compliance
Hurdles Solution
• Existing Compliance Application is a non-scalable and hard • Reusable, scalable, process-driven and rules based
to maintain client-server application • New application with a process and rules based 5-tier
architecture
• Longer Time-to-change = Higher non-compliance risk • Flexible and configurable rules-based solution gives
control to business user to handle the changes
• High volume, complexity of trading process and changing • Dynamic and reliable platform bridges between IT and
market needs increases surveillance challenges. business
37. Telecom Example: The Etisalat Cloud Marketplace…
Platform as a Service (PaaS) for creating
―MashApps®‖
Online Market Place for buying and selling
―MashApps®‖
39. Expense Management
About the
Application Key features
• Submission and tracking of various expense claims such as General Expense (Miscellaneous
Expenses and Travel Expenses), Advance Payment, Fiscal Settlement, Allowances for Staying
Abroad, getting approval from line manager, HR manager.
• Depends on the case, line Manager can decided the need for HR Manager Approval and change
the flow standard flow.
• Approval flow shows inbuilt difference of getting project manager approval only for the expense
related to projects.
• One time configurable option to set the rate for Fiscal Settlement.
• Dashboard give the insight on claims for various projects, departments, type of claim …
• The status of claim settlement can be traced from organization to departments to type of claim till
the employee and the amount of claim.
• This Expense Claim Details can be printed in a nicely designed to Google Spreadsheet
44. Sales Quote Approval
About the
Application Key Features:
• Executives prepares sales quote, getting approval from various departments.
Quote can be submitted to any number of departments.
• Priority can be set for single or group of departments for every single quote.
Quote will be sent to departments with priority 1 for approval. On getting approval
from priority -1 group, it forwards to priority-2. Similarly any number of priority can
be set for every single quote.
• The approval process is both in sequential and parallel order; and is configurable
for every quote with easy options. For example, priority 1 has departments
―Project‖ and ―Production‖, in which the priority 1 has sequentially and the
corresponding departments ―Project‖ and ―Production‖ happens parallel.
• A dashboard gives the status of quote approval with each department.
• Quote submitted for individual business partners
• Sales quote can be printed to nice Google spreadsheet and shared with business
partners.
49. Cordys Process Factory Cloud
ERP
Business Partner Cloud
Structured SaaS Data
PLM
Unstructured Data
ERP
Collaborative services
SCM
CRM
http://www.tpfcloud.com
Legacy
Commercial services
On-Premise Data
Business Operations Platform
(BOP)
Directory Services Private Cloud
Network Services
49
50. From Business Application Clouds to the Consumer Mobile
MashApp® Store…
• Zero-programming composition of services in the cloud will increase open innovation
and enable new business models for operators across multiple channels…
• Moves service logic from thick-client mobile development to the cloud, where it can be
orchestrated, measured, analyzed and targeted for the consumer
50
51. Conclusions
• With any major shift in technology/business there are believers and doubters:
―The Cloud is the evolution of the Internet as the platform for business innovation‖,
Peter Fingar, DOT.CLOUD The 21st Century Business Platform
―It‘s complete gibberish…‖, Larry Ellison, CEO, Oracle
• Forrester has sized the PaaS software platform market at $15billion over the next 5 years.
PaaS will increasingly drive a global application software market currently sized at $210 billion
in 2009. Forrester Analyst, Dr. Stefan Reid.
• Service Providers are ideally positioned to embrace this new market as the major channel for
delivering cloud services – by linking PaaS, SaaS and VAS to create open innovation and a
game-changing shift in operator revenues.
• In 2010 there will be a race by all Businesses to the Cloud
• The ROI business case is huge!
51
52. Questions
The Enterprise Cloud
Operating Platform
The Cordys Ecosystem How Cloud Computing Will
Change Business Process
Management
Agenda
George Barlow, CEO, Cloud Harbor
Mark de Simone, Chief Sales and Business Development Officer, Cordys
Questions and Answers
(Moderated by Gabor Fulop, Cloud Harbor)
*Please post your questions in the Questions Panel
www.cloudharbor.com | www.cordys.com