1. Gabriel Irias
Diana Jang
MERCHANTS OF COOL

2. Ralph Lauren
http://parabuenosaires.com/wp-content/uploads/2012/04/lauren1.jpg

3. http://1.bp.blogspot.com/-
aXR9XH4mDPA/TpOU7b1JRfI/AAAAAAAAADw/PhpcWg4HOqI/s1600/polo-ralph-lauren-012.jpg

4. http://cdn1.cdnme.se/cdn/8-2/83400/images/2008/rl7_17291118.jpg

5. http://3.bp.blogspot.com/_Z0gchp8jsp8/S6LWIit8lJI/AAAAAAAAAWo/X_CGLdls
qjE/s400/ralphlauren1.jpg

6. http://art8amby.files.wordpress.com/2011/03/ralph-lauren-black-label-ss-2011-
nacho-figueras.jpg

7. Ralph Lauren
 No slogan
 Professional-looking
 Elegant
 Dressed formally
 Varies from all ages
 Mood: serious

8. Abercrombie & Fitch
http://i8.glitter-graphics.org/pub/478/478158kyptl69s5w.jpg

9. http://www.styleite.com/wp-content/uploads/2010/06/fashionnews-
abercrombie-and-fitch.jpg

10. http://hiimmichi.files.wordpress.com/2012/10/abercrom1.jpg

11. http://1.bp.blogspot.com/-MouTrqCM4Ug/Teth6sP9-
0I/AAAAAAAAAtU/v55Zs0He358/s1600/Abercrombie.jpg

12. Abercrombie & Fitch
 Slogan: “Casual Luxury”
 Models are young and use sexual image
 Male models are usually without shirts
 Colors that are used are mostly black and
white
 Mood: sexy
 Basically, sex sells.