The evolution of telecommunications from a 2 dimensional world of capacity and minutes to a multi-dimensional services world of the 4th wave of highly personalized service delivery.

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Digital lifestyle
Strawman strategy

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Digital lifestyle – individual services for individuals
Source : Allot Communications

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The 4th wave operator dilemma
• Utility bit pipe?
• Enabler services for
3rd parties?
• Or Digital Life Style
Solution Provider?
Source : Chetan Sharma
confidentialconfidential

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Digital Lifestyle service diversity
• The evolution to Digital Lifestyle services brings
service diversity away from the traditional 1 or 2
main services (P2P voice and messaging) to
multiple personalised services with small volumes
of users.
• Additionally service lifecycles may become much
shorter and the need to try new services with
higher failure rates than would be accepted by
traditional telco business models.
• While messaging and voice will be core micro-
services where communications are required, they
will be a part of communications as opposed to the
core service e.g. they may be initiated out of a
connected home security service or a connected
car service.
Source : Chetan Sharma

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The digital lifestyle land scape
Communications and Multi-service
provider
Voice wave
Multi-media
(content)
Messaging
wave
Internet of Things (IoT)
Smart Cities
Connected CarConnected Home
Smart Grids Smart Meters
Wearables
Commerce
Mobile payments
On-line shopping
NFC
Advertising
Personal Cloud
Identity
My Storage
Digital locker
Personal data
economy
Social Networking
Health
Well-being
Data
wave
FinTech (e.g.
Mobile
Banking)
confidentialconfidential

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Spiders web of connected micro-services
Communications and Multi-service
provider
Voice
wave
Multi-media
(content)
Messaging
wave
Internet of Things (IoT)
Smart Cities
Connected CarConnected Home
Smart Grids Smart Meters
Wearables
Commerce
Mobile
payments On-line shopping
NFC
Advertising
Personal Cloud
Identity
My Storage
Digital Locker
Personal data
economy
Social
Networking
Health
Well-being
Data
wave
FinTech (e.g. Mobile
Banking)

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Opportunity for micro-service mashup’s
Communications and Multi-service
provider
Voice
wave
Multi-media
(content)
Messaging
wave
Internet of Things (IoT)
Smart Cities
Connected CarConnected Home
Smart Grids Smart Meters
Wearables
Commerce
Mobile
payments On-line shopping
NFC
Advertising
Personal Cloud
Identity
My Storage
Digital Locker
Personal data
economy
Social
Networking
Health
Well-being
Data
wave
FinTech (e.g. Mobile
Banking)
Micro-service
plugins
Micro-service
plugins
Micro-service
plugins
‘SLEE’
API layer to Micro-services exposure
• FinTech
• Advertising
• Wearables
• Personal Data
• Voice
• Messaging
• Location
• Connectivity
Service creation/developer tool kit

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FinTech (e.g. Mobile
Banking)
Applying core competences to Digital Lifestyle services
Communications and Multi-service
provider
Voice
Multi-media
(content)
Messaging
Internet of Things (IoT)
Smart Cities
Connected CarConnected Home
Smart Grids Smart Meters
Wearables
Commerce
Mobile payments
On-line shopping
NFC
Advertising
Personal Cloud
Identity
My Storage
Personal data
economy
Social Networking
Health
Well-being
CSP/MSO
Core Competence
Connectivity /
Security
Strong
Authentication of individual /
Security /
Personalized device
FinTech
Billing /
Security /
Connectivity /
Personalized device

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Competitive landscape
Communications and Multi-service provider
Voice wave
Multi-media
(content)
Messaging
wave
Internet of Things (IoT)
Smart Cities
Connected CarConnected Home
Smart Grids Smart Meters
Wearables
Commerce
Mobile payments
On-line shopping
NFC
Advertising
Personal Cloud
Identity
My Storage
Digital Locker
Personal data
economy
Social Networking
Health
Well-being
Data wave
FinTech (e.g. Mobile
Banking)
Source : Chetan Sharma

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PJP – Telco NGN team
Expert NGN Experience IMS VAS NFV/SDN Mobile
Gareth Price-Jones PG Cert BA
- Recognised expert in global Next Generation Networks (NGN) with 25+ years experience.
- BT 21CN – Major PSTN migration from legacy TDM to ETSI TISPAN PSTN Emulation Service.
- Talk Talk – Competitive NGN network implementation based on LLU for voice and data.
- Vodafone – Migration of mobile packet cores from legacy to NFV, integration with OCS/AAA.
- Virgin Media – First IMS deployment (FMC) with Ericsson.
- Aicent – Design of VoLTE and RCS interworking and roaming solutions. IPX SMS/MMS interworking.
A2P SMS, acting sales lead UK during Syniverse acquisition.
- Neustar & Aicent – Policy services (PCC) design and strategy work.
- BT & AT&T UK – IN migration from legacy to NGN.
John Power MSc
- An authority on Next Generation Networks ( NGN), Fixed, Mobile and Cloud.
- Commercial success and technical expertise in IP, TDM, ATM and Cloud networking.
- BT Global Services (BT GS) - Full migration from TDM and ATM legacy to IP.
- Vodafone - Mobile Analytics solution involving network nodes and mobile clients.
- Sprint – Complete Fixed Mobile Convergence (FMC) solution of network nodes and mobile clients.
- Mobile– Solution designed, sold and delivered to both carrier and mobile device OEM.
- Technical - Engineering Manager on successful Fixed IP-TDM/ATM, Mobile and Cloud projects.

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Contacts
Gareth Price-Jones
Director – Price-Jones Partners Ltd
Gareth@pricejonespartners.co.uk
Mob : +33 695066084
Tel : +442071930819
Skype : gprice-jones
John Power
Associate Consultant
John.power@pricejonespartners.co.uk
Mob : +353 876814548
Skype : johnpower