Job hunting is no longer an option. It's a survival skill that you need to become a master of. A solid résumé is the cornerstone of your job search.

1. How-To Write a Résumé
that
Gets Results!
Copyright 2018 Garrison Leykam, LLC 1

2. Copyright 2018 Garrison Leykam, LLC 2

3. Copyright 2018 Garrison Leykam, LLC 3

4. Copyright 2018 Garrison Leykam, LLC 4

5. “I’ve been searching
each and every day,
Trying to find a job with
a whole lot of pay.
Now I’m glad that I’m
able to say
I got a job, I got a job
today”
Copyright 2018 Garrison Leykam, LLC 5

6. Copyright 2018 Garrison Leykam, LLC 6

7. Copyright 2018 Garrison Leykam, LLC 7

8. 1. Goal of the Résumé: TO GET AN INTERVIEW
2. Achievements not Responsibilities
3. Different résumé for each job application
4. Specific format and style
5. Action keywords need to be optimized
Copyright 2018 Garrison Leykam, LLC 8

9.  Hundreds to thousands of résumés are
received for each posted job
 75% of résumés get eliminated by ATS
 Recruiters spend an average of six
seconds reviewing an individual résumé
Copyright 2018 Garrison Leykam, LLC 9

10.  HUMAN
 Résumé Screener
 Recruiter
 Hiring Manager
NON-HUMAN
 Applicant Tracking Software (ATS)
Copyright 2018 Garrison Leykam, LLC 10

11. Copyright 2018 Garrison Leykam, LLC 11

12.  Software used by companies to streamline their hiring process
 Removes all formatting from the résumé and “parses” your résumé
to extract data readable by the ATS software, such as:
 Contact information
 Work History
 Skills
 Education
 Matches the employer’s list of skills and keywords against the your
résumé to determine your potential value to the organization
 Candidates who best fit the keywords in
the job description show up at the top of
the search results
Copyright 2018 Garrison Leykam, LLC 12

13. Copyright 2018 Garrison Leykam, LLC 13

14. Action keywords enable you to:
1. Make a strong first impression
2. Energetically demonstrate your achievements and ability to succeed
3. Show what you can bring to the job you’re applying for
4. Score high on keyword matches to those in the job description
5. Demonstrate that you are READY TO TAKE ACTION!
Use action keywords wisely by following the DESIGN YOU “Keyword KEY 3:”
KEYWORD ACTIVITY QUANTIFY
Exceeded Q3 & Q4 2017 sales plan by 130%
Reduced telecommunications costs by $180,000
Improved customer call response time by 38%
Increased average order size by $231
Pay attention your action keyword tenses, too:
 Use past tense verbs for past experience and accomplishments
Past tense ends in "ed" (organized, composed, expanded)
 Use present tense for current experience and accomplishments
For example: direct, provide, prepare
Do not use passive tense
Passive tense ends in "ing" (planning, assisting, instructing
Copyright 2018 Garrison Leykam, LLC 14

15. Résumé screening
software use is
widespread…
98+% of Fortune 500
companies use ATS in
their hiring process.
Copyright 2018 Garrison Leykam, LLC 15

16.  Include keywords contained in the job description
 Wordle, TagCrowd, Company Website
 Use spelled-out words as well as acronyms:
 Bachelor of Science (BS)
 Electronic Medical Records (EMR)
 Repeat important keywords
 Basic skills + advanced skills
 Use bullets not paragraphs to describe achievements
 Include your City and State
 Use fonts like Verdana or Arial or Century Gothic
 Submit résumé in text format
 Use a font size between 10.5 and 12
 Margins should be 1” all around
 Use single-spacing with a blank line between sections
 Include all titles you held at a company and dates for each
Copyright 2018 Garrison Leykam, LLC 16

17.  Leave out subjective keywords: “reliable” & “hard-working”
 No headers and/or footers-they jam the ATS algorithms
 Avoid creative wording and unnecessarily long sentences
 Lose the Career Objective section
 No graphics, logos, photos, tables or borders
 Don’t use fonts like Times New Roman or Cambria or Comic Sans
 Don’t submit résumés as PDFs or MS Word
 Don’t place dates before your experience
 Do not say, “References Upon Request”
 Leave out:
o Languages you learned in high school
o Basic computer skills like “email,” “Word,” “Excel”
o Social media if it’s not part of your job
o Soft skills without examples and accomplishments
o Outdated technology
o Irrelevant skills
Copyright 2018 Garrison Leykam, LLC 17

18. CONTACT INFORMATION
Name, City, State, Phone #, Email, Personal Website
HEADLINE
“30-second elevator pitch”
Top 2-5 RELEVANT ACHIEVEMENT BULLETS
CORE SKILLS
EXPERIENCE
EDUCATION
Copyright 2018 Garrison Leykam, LLC 18

19. Mary Lee Smith
Lewiston, GA
Phone #
Email address
Personal Website (if pertinent)
Copyright 2018 Garrison Leykam, LLC 19

20. Mary Lee Smith
Lewiston, GA
203-456-7890
Phone #
Email address
Personal Website (if pertinent)
Results-oriented Senior Sales Account Executive focused on maximizing sales by managing all
accounts systematically to achieve above-quota goals, maximize customer experience and obtain
referrals. Committed to building long-term client partnerships through consistent communication,
ongoing needs assessment and presentation of solutions. Exceptional negotiation skills and new
market identification.
Copyright 2018 Garrison Leykam, LLC 20

21. Mary Lee Smith
Lewiston, GA
203-456-7890
Phone #
Email address
Personal Website (if pertinent)
Results-oriented Senior Sales Account Executive focused on maximizing sales by managing all
accounts systematically to achieve above-quota goals, maximize customer experience and obtain
referrals. Committed to building long-term client partnerships through consistent communication,
ongoing needs assessment and presentation of solutions. Exceptional negotiation skills and new
market identification.
• Ranked in Top 5% out of 195 national Account Executives for annual new business revenues and
new customer acquisition
• Generated $280,000 incremental revenue from prior year high-level accounts
• Identified and prospected new video market adding 36 new high-profile accounts which generated
$936,000 in first year revenue
Copyright 2018 Garrison Leykam, LLC 21

22. Mary Lee Smith
Lewiston, GA
203-456-7890
Phone #
Email address
Personal Website (if pertinent)
Results-oriented Senior Sales Account Executive focused on maximizing sales by managing all
accounts systematically to achieve above-quota goals, maximize customer experience and obtain
referrals. Committed to building long-term client partnerships through consistent communication,
ongoing needs assessment and presentation of solutions. Exceptional negotiation skills and new
market identification.
• Ranked in Top 5% out of 195 Account Executives for annual new business revenues and new
customer acquisition
• Generated $280,000 incremental revenue by reselling dormant accounts
• Identified and prospected new video market adding 36 new high-profile accounts which generated
$936,000 in first year revenue
CORE SKILLS
• Prospecting and Cold Calling
• Strategic Account Development
• C-Level Client Engagement
• Consultative Selling and Negotiation
• GoToMeeting
• SalesForce CRM
• Proposal Creation and Presentation
• Problem Identification and Solutions
• Operations Support System and Business
Support System (OSS/BSS) Knowledge
• Upselling, Cross-Selling and Closing
• MSA Contract ExpertiseCopyright 2018 Garrison Leykam, LLC 22

23. PROFESSIONAL EXPERIENCE
SENIOR SALES ACCOUNT EXECUTIVE 2014-present
Praesidium Telecommunications, Inc., Atlanta, GA
Third largest telecommunications reseller based upon total U.S. subscribers and 8th largest in U.S. for
total residential lines.
 Recipient of annual CEO Top Gun Sales Award in 2013 for most combined new acquisition and current
client sales
• Identified and prospected new video market adding 36 new high-profile accounts which generated
$936,000 in first year revenue
 Consistently developed a prospect pipeline of 2X to 3X annual quota by executing innovative CRM lead
generation techniques
 Worked collaboratively with the Senior Management Team to develop short- and long-range strategic
sales plans that produced prior year sales increase of 130%
SALES ACCOUNT EXECUTIVE 2012-2014
Q-Mobile USA, New York, NY
Largest regional reseller of telecommunications, voice and data services to small-to-medium-sized SMB
businesses in the Northeast-Mid-Atlantic U.S. regions
• Ranked in the Top 5% out of 195 Account Executives for annual new business revenues and new
customer acquisition
• Generated $280,000 incremental revenue by reselling dormant accounts
• Surpassed most recent Q3 and Q4 2014 sales goals by 38%
Copyright 2018 Garrison Leykam, LLC 23

24. EDUCATION
University of Your State Bachelor of Arts (BA) Business
Salesforce Salesforce Certified CPQ (Configure, Price, Quote) Specialist
MIT Sloan Design Thinking Certification
Copyright 2018 Garrison Leykam, LLC 24

25. Garrison@GarrisonLeykamPhD.com
203-434-9803
http://GarrisonLeykamPhD.com
Copyright 2018 Garrison Leykam, LLC 25

26. Garrison Leykam, PhD
● PhD in Marketing, MA in Psychology
• LinkedIn profile is one of the Top 25 MA, PhD profiles in the United States
• Featured in Boston Sunday Globe, Spotlight, Training & Development and
profiled on ESPN2’s “Extreme Magazine” TV series
• Senior leadership executive with MCI Telecommunications, Grand Circle Travel
and Oxford Health Plans
• AM News-Talk radio personality, Public Television TV host and producer,
record producer (London Records), published author, singer-songwriter
appearances at NYC’s iconic CBGBs and Nashville’s Bluebird Cafe
Copyright 2018 Garrison Leykam, LLC 26