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Transitioning from Engineering ->
Product Management
Gayle Laakmann McDowell
My Background
• Engineer @ Google, Microsoft & Apple
– 3 Years on Google Hiring Committee
– Interviewed 150+ candidates
• Founder of CareerCup.com
• Author
– Cracking the Coding Interview
– The Google Resume
– Cracking the PM Interview [Product Management]
• Interview coach for acquisitions & acquihires
McDowell | CareerCup.com
slides
Technologywoman.com
-> Speaking engagements
-> ctrl-F for “master”
McDowell | CareerCup.com
What PM jobs are open to you?
Product Manager (“PM”)
==
“Associate Product Manager”
(Google, Yahoo, Facebook, etc.)
==
“Program Manager”
(Microsoft)
McDowell | CareerCup.com
The Perfect PM
Technical Skills + Product Skills
+
Industry Expertise + Business Expertise
McDowell | CareerCup.com
New PMs have some
but not ALL of these
skills.
Smart Gets Things Done
Strategy &
Vision
Leadership
Customer
Focus
Product
Design
Analysis &
Synthesis
Action
Oriented
Prioritization
Project
Management
Technical Skills
Communication
Strategy &
Vision
Leadership
Customer
Focus
Product
Design
Analysis &
Synthesis
Action
Oriented
Prioritization
Project
Management
Technical Skills
Communication
ENGINEER
Acquiring Skills
• At your company?
– Help out a PM
• Outside of work?
– Design your own app
• Formal education
– Coursera, General Assembly
– Books
• Show initiative, leadership, & design
McDowell | CareerCup.com
Should you get an MBA?
• VERY mixed opinions in SV
• Gives you “business” knowledge
– Marketing, accounting, pricing, etc.
• Effective way to career hop
– … at the top schools & local schools
• But it’s a very expensive way to do that…
McDowell | CareerCup.com
Getting the Opportunity
McDowell | CareerCup.com
A PM-Focused Resume
• That cool algorithm isn’t that useful
• Focus on:
– Leadership
– Design
– Initiative
• ACCOMPLISHMENTS
McDowell | CareerCup.com
Landing the Opportunity
• Hard to jump companies & roles
• Leverage your expertise
– Dev tools PM?
– Got industry expertise?
• Blog & be active online
• Network, network, network
McDowell | CareerCup.com
The Interview
McDowell | CareerCup.com
What to Expect in the Interview
• Behavioral Questions
• Product Design
• Estimation Questions
• Business Questions
• Technical Questions
McDowell | CareerCup.com
• Gets things done
• Problem Solving
• Communication
• User-Focused
Thinking
• Relevant Skills
So, tell me about
yourself…
McDowell | CareerCup.com
Your Two-Minute Pitch
• I am a … at …
• In college, I studied …
• Then I worked for …
• Then …
• Now I’m …
• Outside of work, I …
McDowell | CareerCup.com
• Sprinkle in highlights
• Show the WHY
• Connect yourself
Preparing for Behavioral Qs
McDowell | CareerCup.com
Job 1 Job 2
Leadership/Influence
Mistakes/Failures
Challenges
Successes
Teamwork
 Select 5 Key Stories. What do they say about you?
Structure 1: Nugget First
• Lead with your “thesis” / nugget
– Grabs the listener’s attention
– Gives them context for where you’re going.
McDowell | CareerCup.com
A: I’m most proud of my leading
my company’s pivot. Last year, …
Q: What accomplishment are you
most proud of?
Structure 2: S.A.R.
ituation
ction
esult
McDowell | CareerCup.com
S
A
R
What was the issue?
What did you do about it?
What was the impact?
Product Design Questions
How would you design an
calculator for the blind?
Design an elevator for a building.
Pick a Google product.
How would you improve it?
Product Design Questions: Why?
• Communication & Structured Thinking
• Ability to understand the user
• Creativity
• Business instincts / skills
Product Design Qs: Approach
1. Ask questions to resolve ambiguity
2. Understand the user & use cases.
3. Structure the problem
4. Solve piece by piece
Put the user first.
What to Expect in the Interview
• Behavioral Questions
• Product Design
• Estimation Questions
• Business Questions
• Technical Questions
McDowell | CareerCup.com
• Gets things done
• Problem Solving
• Communication
• User-Focused
Thinking
• Relevant Skills
McDowell | CareerCup.com
Follow Me Online:
Facebook.com/Gayle
Twitter.com/Gayle
Quora.com
TechnologyWoman.com

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Transitioning from Engineering to Product Management

  • 1. Transitioning from Engineering -> Product Management Gayle Laakmann McDowell
  • 2. My Background • Engineer @ Google, Microsoft & Apple – 3 Years on Google Hiring Committee – Interviewed 150+ candidates • Founder of CareerCup.com • Author – Cracking the Coding Interview – The Google Resume – Cracking the PM Interview [Product Management] • Interview coach for acquisitions & acquihires McDowell | CareerCup.com
  • 3. slides Technologywoman.com -> Speaking engagements -> ctrl-F for “master” McDowell | CareerCup.com
  • 4. What PM jobs are open to you? Product Manager (“PM”) == “Associate Product Manager” (Google, Yahoo, Facebook, etc.) == “Program Manager” (Microsoft) McDowell | CareerCup.com
  • 5. The Perfect PM Technical Skills + Product Skills + Industry Expertise + Business Expertise McDowell | CareerCup.com New PMs have some but not ALL of these skills.
  • 6. Smart Gets Things Done Strategy & Vision Leadership Customer Focus Product Design Analysis & Synthesis Action Oriented Prioritization Project Management Technical Skills Communication
  • 8. Acquiring Skills • At your company? – Help out a PM • Outside of work? – Design your own app • Formal education – Coursera, General Assembly – Books • Show initiative, leadership, & design McDowell | CareerCup.com
  • 9. Should you get an MBA? • VERY mixed opinions in SV • Gives you “business” knowledge – Marketing, accounting, pricing, etc. • Effective way to career hop – … at the top schools & local schools • But it’s a very expensive way to do that… McDowell | CareerCup.com
  • 11. A PM-Focused Resume • That cool algorithm isn’t that useful • Focus on: – Leadership – Design – Initiative • ACCOMPLISHMENTS McDowell | CareerCup.com
  • 12. Landing the Opportunity • Hard to jump companies & roles • Leverage your expertise – Dev tools PM? – Got industry expertise? • Blog & be active online • Network, network, network McDowell | CareerCup.com
  • 13. The Interview McDowell | CareerCup.com
  • 14. What to Expect in the Interview • Behavioral Questions • Product Design • Estimation Questions • Business Questions • Technical Questions McDowell | CareerCup.com • Gets things done • Problem Solving • Communication • User-Focused Thinking • Relevant Skills
  • 15. So, tell me about yourself… McDowell | CareerCup.com
  • 16. Your Two-Minute Pitch • I am a … at … • In college, I studied … • Then I worked for … • Then … • Now I’m … • Outside of work, I … McDowell | CareerCup.com • Sprinkle in highlights • Show the WHY • Connect yourself
  • 17. Preparing for Behavioral Qs McDowell | CareerCup.com Job 1 Job 2 Leadership/Influence Mistakes/Failures Challenges Successes Teamwork  Select 5 Key Stories. What do they say about you?
  • 18. Structure 1: Nugget First • Lead with your “thesis” / nugget – Grabs the listener’s attention – Gives them context for where you’re going. McDowell | CareerCup.com A: I’m most proud of my leading my company’s pivot. Last year, … Q: What accomplishment are you most proud of?
  • 19. Structure 2: S.A.R. ituation ction esult McDowell | CareerCup.com S A R What was the issue? What did you do about it? What was the impact?
  • 20. Product Design Questions How would you design an calculator for the blind? Design an elevator for a building. Pick a Google product. How would you improve it?
  • 21. Product Design Questions: Why? • Communication & Structured Thinking • Ability to understand the user • Creativity • Business instincts / skills
  • 22. Product Design Qs: Approach 1. Ask questions to resolve ambiguity 2. Understand the user & use cases. 3. Structure the problem 4. Solve piece by piece Put the user first.
  • 23. What to Expect in the Interview • Behavioral Questions • Product Design • Estimation Questions • Business Questions • Technical Questions McDowell | CareerCup.com • Gets things done • Problem Solving • Communication • User-Focused Thinking • Relevant Skills
  • 24. McDowell | CareerCup.com Follow Me Online: Facebook.com/Gayle Twitter.com/Gayle Quora.com TechnologyWoman.com