As designers the most important question we can ask ourselves is "why?" Asking why helps us to understand our purpose and a clear purpose ensures that we know our own value and our contributions are meaningful. Design with purpose.

1. Design with Purpose

2. Hi there!
!

3. Purpose Starts with Why
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4. www.startwithwhy.com

5. WHY
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6. WHY
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7. WHY
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8. WHY
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11. Limbic BrainNeocortex
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WHY
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12. WHY
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Neocortex
Language
Numbers
Facts & Figures
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Limbic Brain

13. WHY
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Limbic Brain
Feelings
Behavior
Decisions
Neocortex
Language
Numbers
Facts & Figures
The
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14. WHY
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15. WHY
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16. People don’t buy what you do
they buy why you do it
Simon Sinek
People don’t buy what you do
they buy why you it
“
”
Simon Sinek

17. Purpose is a Story
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18. Character

19. Conflict

20. Resolution

21. Story is a tool for articulating a why. It is a
format that we have evolved to understand.
Stories are a vessel for our empathy. They
allow us to share emotion.

25. Technology is a glittering lure but there is
the rare occasion when the public can be
engaged on a level beyond flash. If they
have a sentimental bond with the product.
“
”

26. Purpose Creates Meaning
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27. 2005
Photography

28. 2005
Graphic Design

29. 2008
Brand Design

30. 2010
Web Design

31. 2012
Product Design

32. 2016
Company Retreat

33. To nurture a community that architects
and engineers technologically innovative
products that positively impact the world
“
”
Yeti’s Purpose

39. Start with Why
End with What

40. Start with Why Tell your Story Create Meaning
1 2 3

41. Design with Purpose

42. @house_geoff
house.g@gmail.com
Thanks!
✌