A discussion of Ben Rigby's Mobilizing Generation 2.0

1. Mobilizing Generation 2.0
Presented to gtownsm4sg
March 17, 2009

2. Ben Rigby, Mobilizing Generation 2.0

3. Gen 2.0 Really Surveys the Tools
Ladies Toolkit by plindberg http://www.flickr.com/photos/plindberg/164864822/

4. Chapter 1: Why Blog?
• Thought leadership
• Share experiences and
value w/ community
• SEO
• Provide capture point
for marketing initiatives
• Influence the media
• Crisis PR
• And much, much more

5. Chapter 2: Social Networks
• The marketplace of ideas
• New influentials cross pollinate
• Groundswell movements
• Search engines reward (especially
bookmarking sites)
• Customer conversations
• Event promotion
• Real experiences discussed

6. Twestival
Benefited charity: water

7. Chapter 3: Videos & Photo Sites
• Act as blogs
• With social networking capabilities
• YouTube and Flickr are just the start
• Warning: Amateurism doesn’t equal viral
video!
• Respect the medium

8. National Geographic:
Global Warming 101

9. Really Winning Online:
The Generous Web
Image: Mongolia, One Laptop Per Child http://www.flickr.com/photos/olpc/2606363417/

10. Chapter 4: The Future is Mobile
• Global – Japan laughs at the iPhone!
• Text messaging
• Internet access
– Netbook craze
• Warning: US infrastructure is prohibitive, causing
fractured markets
• The Handset Conundrum: iPhone proves the
model BUT only owns 1% global marketshare
• Google Android, other developments may make
things easier

11. Chapter 5&6: Wikis, Maps
• Wikis require a lot of original content to get
folks interested
• Map mashups and hyper local use are a
natural way to convey data

12. What Rigby Misses
• Influencer relations
• Community engagement a la forums, groups,
etc.
• Bookmarking and hashtags
• What else?

13. Service-Oriented
Conversation Pyramid
Spectators
Joiners
Collectors
Critics
Creator

14. Questions?