Más contenido relacionado La actualidad más candente (19) Similar a Design Thinking - The best way to kill your brilliant idea (20) Más de gezeitenraum gbr (9) Design Thinking - The best way to kill your brilliant idea4. This means …
©2016 gezeitenraum
… you do what you always did and always wanted to do
… you concentrate on what you know
… you do what your manager told you
… you never question the way you work
… you plan, and plan, and plan
… you are hip by definition
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11. ©2016 gezeitenraum
Technique
cooking by recipe
defined ingredients
rules & algorithm-like
can be learned
predictable & repeatable
time-bound
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Art
Designing a new dish
depends on experience &
diverse influences
everything allowed
skill needs to be developed
not-predictable
cannot be forced
12. Technique vs. Art
©2016 gezeitenraum
ideate
understand
observe
define
point of
view
prototype
test
implement
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Art
Technique
13. ©2016 gezeitenraum
Design Thinking delivers an
aligned understanding of
the Problem Space and the
customers needs with almost
guaranteed success!
(Remember, this is what companies don’t focus on today!)
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16. ©2016 gezeitenraum
And Design Thinking is the
best way to kill your
brilliant ideas!
(which are actually not so brilliant, because they don’t fit the
customer needs)
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