Social media presentation, the next generation, for PLATO Leuven. Topics include: How to view ROI? 100 tools to make social media efficient and 500 tips and tricks for social media

1. Mic Adam
Social Media activities
• Awareness Building
• Inventory Services
• Policy Creation
• Training
• Monitoring
• Market research

2. Wat ik niet ga vertellen?

3. Beginner – Advanced – Expert
Which one are you?

4. Time for a poll

5. Agenda for today

6. 2 Faces of social media

8. Social Media Objectives
• Build brand awareness
• Generate leads
• Increase sales
• Establish thought leadership
• Build relationships with customers
• Engage customers as brand evangelists
• Get customer input for product and/or service improvement
• Improve internal communication
• Staff recruitment and retention
• Improve departmental and/or company-wide collaboration

9. Customer Support
Market Research
Online Reputation Management
Community Management
Consumer Insights
Recruiting
Business Development
Sales
P.R.
Business Measurement
Marketing
Education
Thought Leadership
Search/SEO
Mobility
How Social Media actually plugs into a business
Customer Acquisition
Lead Generation
Crisis Management
Internal collaboration
Customer Retention
Advertising
Advocacy
Event Management
Fund-Raising
Corporate Communications

10. Community Management
Zero Moment Of Truth

11. Internal Collaboration &
Communication

12. Online reputation management
Sales

13. Customer Service

14. Customer Insight

15. Recruitment

16. Event Management – Business Dev

17. E-Learning

18. Crisis Communication

19. Marketing Campaign

20. Employer Branding
&
Recruitment

21. Social Media Platforms
You!

22. 100 tools for efficient social media
usages for business

23. Social media
monitoring
Social media
amplification
Social media
Aggregation
Social media
dashboard
Personal
Branding
Twitter
Wall

24. Twitter
Statistics
Social media
Scheduling
Social media
Analytics
Collaboration
Tools
Twitter
tools
Twitter Mngt
Toolsl

25. Facebook
Tools
URL
shorteners
Customer
Service Tools

26. 500 tips & Tricks

29. Connect with me!