Social media can be leveraged in all stages of business including marketing, recruitment, and customer service. While some companies fear that social media could damage productivity or reputation, embracing it wisely through a clear policy and training can provide benefits like new marketing opportunities and improved communications. The document provides tips for a wise social media policy that encourages employees while setting guidelines, and explains how social media can be used to find and engage talent.

1. Social Media For HR Professionals Hiring, Engaging and Leveraging Employees…while avoiding potential catastrophes

2. “Social media is just a fad – it will go away.”

3. Social media is changing our world The power to define and control a brand is shifting from corporations and institutions to individuals and communities.

4. Social Media is not useful for business

5. Leveraging social media Social media can help in all stages of marketing, self-promotion, public relations, employee recruitmentand customer service: research strategic planning implementation evaluation

6. “Social media might work for certain industries and business models but it won’t work for us.”

7. Social media is practical Learn what people are saying about you Create buzz for events & campaigns Increase brand exposure Identify and recruit prospects & candidates Find new opportunities and customers Support your products and services Improve your search engine visibility Gain competitive intelligence Get your message out fast Retain clients by establishing a personal relationship Be an industry leader – not a follower

8. Percentage of Corporate Marketing Departments Using Social Media Association of National Advertisers Study 2009

9. Percentage of Companies Using Social Media For Background Checks Association of National Advertisers Study 2009

10. Percentage of Companies Using Social Media to Recruit Talent Association of National Advertisers Study 2009

11. 51% of companies fear that social media could be detrimental to employee productivity 49% of companies fear that employees use of social media could damage their reputation 80% of executives view social media as a liability

12. So What Do We Do?Nothing?

13. Don’t Be Like the Rest Less than 1 in 3 businesses have a social media policy Less than 1 in 10 businesses have conducted social media training

14. Options 1. All Out Ban 2. Embrace Wisely

15. Examining the Fears 1. Leaks of Confidential Information 2. Network Security 3. Embarrassing Employee Actions 4. Ownership of Content

16. Upside of Social Media 1. New Marketing and Hiring Channel 2. Improved Customer Service 3. Better Internal and External Communications 4. Transparent Brand Image

17. “So What is the Answer?”

18. Make a plan 2. Don’t ignore it… 4. Engage! 1. Don’t ban it… 3. Embrace! Create a Wise Use Policy, to engage effectively. Social media is too great an opportunity to miss because of restrictive company policies, or by burying your head in the sand and pretending it doesn’t exist.

19. “What is a Wise Use Policy?”

20. A Wise Use Policy Should… ENCOURAGE employees to embrace social media EXPLAIN that employees are responsible for everything that they publish on social networks both professional and personal EXPLICITLY forbid the revealing of confidential company information and any actions that could be considered unprofessional or insulting to your customers, colleagues and social connections.

21. The Bottom Line Employees should conduct themselves as they do at work across all social networks, whether personal or professional.

22. How Do We Find Talent?

23. Finding Talent with Linkedin Post a job to Linkedin for $195.00 Be found on Linkedin’s job boards Promote the job to people in your network Larger corporations may want to consider Linkein Talent Advantage, which gives HR departments access to all Linkedin members.

24. Finding Talent with Twitter Use your company or personal Twitter to notify your network Get ReTweeted by friends and colleagues in your network Remember to use hashtags #hiring #job #jobs Use Twitter Searches to find potential candidates

25. Finding Talent Across Social Media Build relationships so they’re ready when you need them Be transparent & honest Participate by enabling and feeding the conversation Word of Mouth peer-to-peer discussions are more influential than the mass media

26. 3 take away messages Define your company’s social media goals: increase sales, improve customer service, decrease staffing & training costs Define the Threats:Security Breach, Intellectual Property, Reputation Damage Create a Wise Use Policy & Engage employees

27. Jamie Lynn Morgan http://nwmarketing411.com Thank You For Your Time