5 simple insights based on data from @dmxdublin 2013

1.    
  
   
Graham Nolan, Director of Business & Strategy

2. “The temptation to form premature
theories upon insufficient data is the bane
of our profession.”
Sherlock Holmes, Detective.

3. 1
    top
talking about mobile like it’s
the next big thing

4.      .
    
    
 .
63% 81%
* Source : AEGIS MEDIA

5. 2
presenting data in the
right context can change
human behaviour

6. o help conserve
water and energy
please use your
towel.

7. % of people
who stayed in
this room reused
their towel.

8. By adding in "Social Proof"
we can encourage
behavioural change.
After all 75% of people can't
be wrong.

9. 3
ireland inc. has not yet
embraced multi-screening

10. %    
    %
    
    

* Source : Google

11. 4
wars are now won
virtually

12. ’ “   ”
weet received   
 ,
firmly rebuking clint
eastwood and his “chair
monologue” in the process
* Source : Alexa
* Source : @teddygoff Digital Director, Obama For America

13. 5
networking is
addictive

14.   ’
 . , 
    
IPAD
DESKTOP
1am 6pm 7pm 12pm
* Source : LinkedIn

15. thank you
graham.nolan@cksk.com
@grahamjnolan
www.cksk.com