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Chap14 econ 161
1.
Chapter 14 Integrated
Marketing Communications Strategy
2.
3.
4.
5.
6.
Tools of the
Mix Figure 14.1 14 -
7.
8.
9.
This ad from
Advertising Age Magazine attempts to pull advertisers to Television Marketing in Action 14 -
10.
11.
12.
13.
14.
15.
16.
Elements in the
Communication Process Figure 14.2 14 -
17.
18.
Buyer-Readiness Stages Figure
14.3 14 -
19.
20.
21.
22.
23.
Why can humor
be a particularly effective appeal? Marketing in Action 14 -
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
Setting the Promotional
Mix Figure 14.4 14 -
40.
41.
42.
43.