This document provides an overview of Magnet Mobile Media Inc., a company that enables communication between companies and mobile users through text messaging, mobile web, and mobile applications. It outlines Magnet's services including text messaging, mobile payments, carrier network distribution, mobile internet and smartphone applications. The document also provides metrics on the size of the mobile market in Canada, US and UK as well as usage statistics. It describes Magnet's ecosystem of partners and lists many brand clients that Magnet has worked with to develop and run various mobile marketing programs and applications.

1. Company Overview

2. about us
Magnet Mobile Media, Inc was established in Toronto and Dundee (Scotland) in 2001.
We enable companies to communicate directly to mobile users through text messaging, mobile web and application media.
Today, Magnet solutions include:
- Text Messaging services.
- Mobile Payments.
- Carrier Network distribution & access.
- Mobile Internet Applications.
- Smartphone Applications.
- Content file authoring. [mobile video/ mobile music].
The company is based in Toronto with development studios residing in Charlottetown, Prince Edward Island.

3. mobile metrics
The mobile communications market is huge. Mobile phones now have over 70% penetration in Canada, 84% in USA, 100% in UK.
Mobile phones now out number PC’s by 10 to 1.
Mobile Consumers – 2009
CANADA 21,455,194 mobile consumers.
USA 272,732,495 mobile consumers.
Text Messaging Usage (messages sent)
2005 2008
Canada 1.5 Billion 20.8 Billion
USA 57.2 Billion 600.5 Billion
UK 32 Billion 78.9 Billion
Mobile Internet Usage
USA 192 million users (2008)
Industry Spending on Mobile Advertising (millions)
Canada $5.2 (2008) ($2.7 in 2007) ($1.1 in 2006)
USA $1,663 (2008) ($828 in 2007) ($421bin 2006)

4. ecosystem
AT&T
Verizon Wireless
T-Mobile
U.S. Cellular
Sprint
Nextel
Boost CARRIER ENGINEERING CLIENT ENGINEERING
Alltel Inhouse data network connections to clients
Virgin
brand clients
nTelos
consumers
Cellcom
Rural
Immix content
East Kentucky
Dobson broadcasting
Cincinnati Bell
Metro PCS
T-Mobile
O2
Vodafone Smartphone
Orange Text Messaging Mobile Internet
Applications
Rogers
Bell-Aliant
Telus
Fido
DEVELOPMENT
Virgin
SALES
MTS
RESEARCH
Sasktel

5. brands we have magnetized
Exclusive Mobile Partners:
Maple Leafs Sports Entertainment.
Sympatico MOBILE.
Nexopia.
Puretracks.
Corus Entertainment
CHUM Radio.
Newfoundland Capital
Cogeco Cable.
The Weather Network.
Portfolio Customers:
Georgian College
Canpages.
FAN 960 Radio.
GlaxoSmithKline.
L’Oreal.
Ford Canada.
GM Canada.
Volkswagen Canada.
Yahoo! Canada.
Sony BMG Canada.
EMI Music Canada.
Nestlé Canada.
ClubLink.
Coca Cola.
Pepsi OTG.
Adidas Canada.
Nike Canada.
CTV News.
Discovery Channel.
Rogers Wireless.
TELUS Mobility.
Bell.
Virgin Mobile.
Fido.
McDonald’s.
Nokia Canada.
Samsung Canada.
SelectCore MasterCard.
Indigo Chapters.
Visa Canada

6. popular applications
magPLAY Consumer Promotions
Reverse reverse auction game where you enter in your lowest + unique bid to win a prize.
Trivia Games play daily, games to earn points to win. View leaderboard online.
Word Match Games send in the correct word or number we are looking for to win. Ex: Million $ Password.
Code Breaker Games text in combinations to crack a winning code. Ex: Break the Code.
Point Collect Games buy products + text in on pack PIN codes or UPC codes to collect points. Ex: Nestle Kit Ka$h.
Sweepstakes text in to win or make picks to win, e.g. Deal or No Deal Box Game.
Surveys undertake survey’s or polls to win a prize. Ex: Rogers TXT ur 2 Cents.
Click2Win text in to get a unique mobile web link. Click web link to see if you’re an instant winner
magRADIO – magVISION Audience Participation
Text 2 Screen Swear filtering, moderation and broadcasting messages to TV or live event screen media.
Mobile2Web Moderation of inbound messages + requests to online sound off boards.
Live Voting Live voting via mobile texting. Limited or Unlimited with real time online/TV result feeds.
Web2Mobile Send online information to your phone. Shopping lists, product information.
magRESPONSE Mobile Response – Interactive Advertising
Brochure/ Mail Out text in to receive direct mail/brochure or free sample to your home address.
Call Back text in to receive a free call back from sales team, local dealership or contact centre.
Call Tour text to receive an auto call reply with an audio voice tour about the product/brand.
Coupon/ticket text in to access mobile passes or coupons for on phone redemption.
magALERT – magPAY Mobile Commerce & Security
HR Staff /Sales Force Send 1 message to reach your entire sales force or employees or target job hunters.
Medicare Reduce patient waiting times by permitting doctors to use prescription update texts.
Text Pay Charge micropayments to your telecom bill via premium text messaging.
Remote Shop Text to order/buy products. Charge/deliver purchases to a pre-registered account.
Lock & Key Use unique cell number + PIN code to permit users to access secure files stored online.
Fraud Prevention Use text messaging + IVR to turn on and off credit card/store card use.
Campus/Amber Alerts Use texting to alert groups of people to potential dangers or threats.

7. interactive

8. magRADIO Platform | Coast to Coast
Powering all CORUS Radio, CHUM Radio and NEWCAP Radio text services.
 Connected to over 150 radio stations.
 Requests, sports alerts, news alerts, concert alerts.
 Trivia, sweepstakes, reverse auctions.
 Facebook to mobile applications.
 Keyword tracking and measurement.
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9. Country Music Television | CMT MUSIC
 Text to screen. text CMT SHARE, + message, to 66247 (50c per msg).
 Messages are moderated and sent live on air.
 Viewers can text in to join CMT Music Club.
 Text play with the screen. Mgames (trivia/anagram/guess who).
 Text select the Friday Night Movie with Ford.

10. TSN Sports Network – Samsung Select Shot
 Text vote for the best shot of the TELUS World Skins on TSN
 Text in to win by texting your vote choice to 288288
 Win Samsung Mobile handset prize packages.
 View live vote results graph online and on TSN
 Receive Samsung message on your mobile phone.

11. Discovery Channel CTVglobemedia | MINDBEDNER
 Text in to join, and play each week with the Daily Planet show.
 Score points – see if you are in the online top 10 leader board.
 Earn bonus points by texting in the Shell Watch to Win word on TV.
 Top players win mobile phones and laptops courtesy of Shell.
 Discovery and Shell were able to compile a contact database.

12. CTV News | CTVglobemedia | Election 2006/2008
 Worlds first real time mobile election result service.
 Official data feed provided by Elections Canada.
 Breaking election news and trivia.
 Location based riding results as it happens.
 National result alert sent live to your mobile.

13. Rogers Chinese New Year Wishing Tree – Text to Outdoor
 Interactive feature for outdoor Chinese New Year celebrations.
 People were asked to text in their New Year Wish.
 Wishes were then posted on an interactive flash display board.
 Text to screen. Text WISH, + message, to 2222 (std msg chgs apply).
 Instantly win a FREE Bluetooth headset with upgrade.
 Win Rogers Chinese New Year prize package.

14. Country Music Television | Karaoke Star
 Text vote for the best country karaoke singer.
 Get live results on screen for each episode.
 Promoted Chevrolet & Dare foods.
 On screen result graphics.
 Online text message chat boards.
 Vote for Karaoke Jr Stars on CMT and YTV stations.

15. Maritime Idol | Bell -Aliant
 Promoted by Bell Aliant.
 Text in for your favourite Maritime Idol to 288288.
 View Maritime Idol candidates on the mobile web.
 Real time tracking of results and interactive result graphs.
 Live leader result standings in bounce back texts.

16. promotional

17. Case Study - Volkswagen Canada
Volkswagen Canada used magRESPONSE to manage their outdoor advertising response programmes.
Promoted via outdoor media at ski resorts and auto show’s across Canada.
Interested consumers were asked to text in various keywords to 288288 from their mobile phones.
Goals: To drive sales by supporting consumer enquiries and build a contactable database for VW Canada.
magRESPONSE enabled consumers to request brochure’s, locate a dealer and book a VW joyride (test drive).
Consumers could further use their mobile phone to view current VW models on a mobile internet site.
For each text “opt in”, the consumer was awarded 1 ballot entry into a VW sweepstake to win a trip to BC.
Consumers were able to get a direct call back from VW Canada – as opposed to wait in Call Centre queues.
Keywords were further employed to measure the effectiveness of various advertising media.
The marque’s auto show stand further featured an interactive phone tour guides of each car model.
Consumers could press their phone’s keypad to listen to a range of product feature tours.

18. ADIDAS - mobile@retail | Basketball is a Brotherhood
 Consumers are promoted to text in keywords.
 Keywords found on shopping aisle posters + dog tags on shoes.
 In seconds consumer’s receive a free voice call + entry into contest. CLICK 2 PLAY
 Voice Greeting from Kevin Garnett (Boston Celtics) & T-Mac.
 Push to click to mobile website portal.
 Push to purchase new Creator and Commander shoes.
 Promoted in all Sportschek locations in Canada.

19. Diageo Canada| Red Stripe | ALSA |Sounds Good - Text 2 Win Contest
 Win $2,000 worth of music from HMV or AXE Music Inc.
 The Red Stripe Crew (street team) attended music venues.
 Live music venues were in the Calgary and Edmonton areas.
 Consumers were pushed to text in RED to 288288.
 After on the phone age checks, consumer was pushed to retail.
 Consumers could go to any Alberta liquor store.
 Purchase a Red Stripe package to obtain a contest entry keyword.
 Consumers texted in the keyword to enter the “Sounds Good” contest.

20. ADIDAS | Foot Locker | 2009 Adidas House Party
 Consumers are instructed to visit any Foot Locker retail outlet.
 Consumer are given at POS a House Party Invite.
 Invite instructs player to text ADIDAS + PIN Code to 288288.
 Player is then auto entered into the $10,000 sweepstakes.
 Winner will receive $10,000 worth of Adidas gear.
 Promoted on Much Music television and website.
 Website at: http://www.muchmusic.com/promo/adidas09

21. Lancôme Paris | The Bay| Juicy Pop Mobile Coupon
 Consumers were able to text in the word JUICY to 20204.
 Consumers joined the Juicy Pop club.
 Members could play a daily trivia game to win prizes.
 At the end of the contest players received a mobile coupon.
 Mobile text messaged coupon rewarded them a free Juicy Lip Gloss.
 Coupons were sent to players based on their region.
 Redemption was at local city branches of the Bay (HBC).

22. EMI Music Group | HMV| Contests & Mobile Coupons
 Consumers were able to text keywords to 364364 or 2222.
 Consumers were entered into sweepstake contests or download music.
 Promoted on CD’s, print, radio and at live tour events.
 Players were rewarded a 10% or $2 off “mobile SMS coupon”.
 Players redeemed mobile coupon code at HMV music or A&B Sounds.
 EMI could alert consumers on future music news and contests. CLICK 2 PLAY
 For more info click here

23. Maple Leafs Sports Entertainment – Rogers Event Contests
 Send DUNK to 2222 or RAPTORS to 2222 during home games.
 Win VIP Raptors Ticket Experiences.
 Instantly text win Toronto Raptors Jersey during home games.
 Promoted at Toronto Leafs and Toronto Raptors games.
 Promoted online and TV.
 Auto winner pick using Magnet’s true draw server.
 Mobile prize claim and prize pick up.

24. Rogers Wireless | Rogers Road Trip
 Send the word LEAFS to 2222 or RAPTORS to 2222.
 Win VIP private jet trip to New York City to Madison Square Gardens.
 Win Rogers Wireless Smart Phone packages.
 Promoted at Toronto Leafs and Toronto Raptors games.
 Promoted online and TV.
 Enabled Rogers to collect contactable player database.

25. Diageo | Guinness | Halloween - Haunted Dublin Sweepstakes
 Send in unique PIN codes to 288288 to win a trip to Dublin, Ireland.
 Consumers received PIN code on each purchase within select bars.
 Promoted on coasters and posters in select bars across Canada.
 Diageo was able to track information/results in real time.
 Diageo was provided 1 million mobile PIN codes for distribution.
 Daily and regionalized entry prize draws.
 Full age verification and limited entry mechanic.

26. REVERSE | How low can you go?
 First mobile reverse auction in Canada.
 Reverse is a strategy game.
 Winner is player with the lowest and unique (unmatched) bid.
 Highly addictive and fast paced game.
 Live TV games supported CMT and ACM Award shows.
 Live programs used by BC Lotto for staff incentive games.
 Prizes can be anything from iPod’s, holiday’s to cars.

27. ATP World Tour | Rogers Cup
 Text event to win BlackBerry® Bold Devices & 2009 VIP package.
 Open to all phone network subscribers.
 Prize fulfillment.
 Mobile Video and Mobile Web Development.
 Mobile internet portal with downloads.

28. Nike Mobile| Vancouver | The Humane Race
 Text in to join or sign your mobile up online.
 Text and voice alerts – “Warm Up Tips”.
 Celebrity voice greetings (IVR).
 Enter to win access to see bands: Theory of a Deadman/ The True's.
 Receive your running time by text - as you cross the line.
CLICK 2 PLAY  Online to mobile opt in.

29. Fido Sessions | Urban Event 411 Campaign
 Send in 411 to 10987
 Get lowdown on city art on your mobile (WAP/ Voice Reminders).
 Download art wall paper images.
 View mobile web portal – Get mobile coupon tickets to events.
 Win New York City trip prizes by interacting on your mobile.
CLICK 2 PLAY  Promoted extensively outdoor in Toronto.
 Events connected people + the city they live in via art, travel, design.

30. Fido | Click at a Flick
 text FLICK to 222-222.
 Play the text speed dating game to win prizes.
 text in girl or boy tag ID’s to text flirt with them on your mobile.
 Promoted at exclusive cinema venues across Canada.
 Promoted with Lavalife members.
 View best chat up lines in real time on the giant screens.

31. Nestlé Mobile | KitKa$h $1 Million Sweepstakes
 Text in + join the KitKa$h Club.
 Text us wrapper PIN CODE to 112233 to chocollect points.
 Exchange points online for prize draw entries and goodies.
 Promoted at POS and on 40 million candy bar wrappers.
 Real time tracking – instant win contest.
 Online to mobile opt in.

32. Cogeco | Wi-Fi Payment Solutions.
 $5 SMS payment for Wi-Fi access via text message.
 Consumers enter their mobile details securely online.
 Premium text message sent with log on information.
 magPAY coupon contains unique PIN code.
 magPAY provides on board advertising and offers via text.
 Services full trackable via live web reporting interface.

33. Campus Security Alerts | Georgian College
 Dedicated, critical messages for campus security.
 Students are enrolled to the service.
 University staff can connect with students in real time.
 From lock down alerts to snow closures to sports and infotainment.
 Students can text staff on any suspicious behaviour.
 Services all controlled by staff securely online.

34. Toronto AM 640 | Live Toronto Maple Leaf Alerts
 Text in for live Leafs alerts. Send 640LEAFS to 212223 (50c per text).
 Promoted on radio and online.
 All alerts sent out by staff via magSTATION online interface.
 Individual and Group Alert Texts.
 All goals and incidents sent live, as it happens.
CLICK 2 PLAY  Members can get breaking news live from the official Leafs station.

35. smartphone apps

36. Mobile Scratch Cards
 One time downloadable scratch 2 win games.
 Players download to their mobile desktop.
 Players redeem reward points for game play.
 On board skill testing question and prize claim.
 Recently used by TELUS for staff incentive program.
 Compatible with J2ME, BlackBerry®, iPhone & Windows Mobile.

37. TrafficEYE – The Weather Network
 Traffic information application created for Pelmorex Media.
 Application populates real time traffic news and traffic cameras.
 User can discover planned and unplanned road incidents.
 On board adverts are served within the application.
 User can read all data offline in their own time.
 Download to your Windows Mobile or BlackBerry® desktop.

38. WeatherEYE – The Weather Network
 Weather information application powered by Pelmorex Media.
 On board adverts are updated within the application (adserving).
 Adverts are updated via backend real time data feed.
 User can click adverts to go to mobile internet real estate.
 User can read all data offline in their own time.
 Download application to iPhone, Windows Mobile or BlackBerry®.

39. Puretracks Mobile – Mobile Music Store
 Launched at CTIA Las Vegas 2008. Live on all US networks.
 DRM Free Music Store for BlackBerry® or Windows Mobile devices.
 text in to download a one time application to your BlackBerry®
 Browse, search and find DRM-free AAC/AAC+ full track music.
 Click to purchase and download CD quality music.
 Wi-Fi capable data downloading.

40. ClubLink – Mobile Golf Guide
 At last a worthy mobile application for on the move golfers.
 Download to your BlackBerry® or Windows PDA..
 View images and information on ClubLink resorts in Canada.
 Guide covers all 31ClubLink courses. (In English or French).
 Get a hole by hole guide of each green along with scorecard.
 Click to book and get accurate driving directions.

41. stan davidson
Stan Davidson
Toronto
Email: stan@magnetmobile.com
Mobile: 1.416.272.5549