Trends in video games amongst influential game players; male vs. female Xbox gameplay; XBLA success stories; online games; WoW; Age of Conan; increasing social, global game population.
10. Games are no longer limited to any type of person. Games are mainstream.
11. How GamerDNA Spots Trends On GamerDNA.com, players tell us what, when and how they play. Over 250,000 people have created profiles—the largest real-time panel of influential gamers available today. User generated: psychographics, Annotations, stories, experiences
16. Social Interaction drives marketing Braid started smaller, but grew faster on a larger number of totally new players each day. Was player-to-player word-of-mouth the driver?
17. Day 1 Audience: GTA4 On the first day of release, 29% of gamerDNA members with an Xbox 360 had already played GTA IV.
27. MMORPG Methadone? Player activity dropped sharply in Age of Conan within a month of launch… But a relatively small number of people went back to WoW.
28. Where ex-Age of Conan players went In raw numbers, more people picked up an FPS title than MMORPG titles after leaving Age of Conan.
37. Megatrends in Video Gaming … and more global Gamers are more diverse Games are more social… … more online
38. Megatrends in Video Gaming Thank you! Jon Radoff, CEO, GamerDNA Inc. www.gamerdna.com/member/Tarinth twitter.com/jradoff Email: jradoff {AT} gamerdna.com Gamertag: Taerinth