1. CROWDFUNDING -
FOR FILMMAKERS
ununi.tv-session @ K3 short film festival
held by Wolfgang Gumpelmaier
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2. WOLFGANG GUMPELMAIER
• New Media Consultant
• Blogger, Speaker, Coach
• Tags: Social Film Marketing,
Crowdfunding, Social Media
• CO-Founder of www.ununi.tv
• Member of www.ikosom.de
• Senior Consultant Social Media
Source: DOKVILLE 2011
• TrendScout at TrendOne
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3. WHAT IS CROWDFUNDING?
Source: Arthur Barbe
„crowdfunding is about the financing of
projects and people by (large) crowds.“
4. WHAT IS CROWDFUNDING?
Crowdfunding Industry Report:
•Equity-based (for financial return)
•Donation-based (motivated by
philanthropic or sponsorship
incentive)
•Lending-based (P2P, P2B, and
social)
Sources:
Crowdsourcing.org,
Sellaband •Reward-based (for non-monetary
rewards)
5. HOW MUCH WITH
CROWDFUNDING?
Kickstarter
„In October (2011) we reached
$100 million in pledges and
had our one millionth backer.“
6. HOW MUCH WITH
CROWDFUNDING?
After collecting data from more than 170
crowdfunding platforms (CFPs) and other sources,
the results revealed that CFPs raised almost
$1.5 billion and successfully funded more than
one million campaigns in 2011.
„As large sums can be raised via crowdfunding, it
has become a viable alternative for capital formation
for new commercial ventures, projects and both
social and community-based initiatives,” said Carl
Esposti, CEO of massolution and founder of
Crowdsourcing.org.
Source: Crowdsourcing.org
12. HOW IT WORKS?
PREPARATION: SPECIALS:
¡ set campaign duration ¡ all or nothing
¡ set target amount ¡ platform fees
¡ think of rewards ¡ payment systems
¡ plan communication ¡ languages
Source: xkcd
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