Presentation at PFI, Peshawar

1. By: Hafizullah Khan,(Assistant Manager, SMEDA)
October 03, 2017
Venue: PFI
Event:

2. Apis Cerana:
Domesticated
Apis Dorsata/Florea:
Mountains, Homes,
and Forests
Apis Melifera: Donor
Funded Projects in
1982
Total Direct Employment:
11,000
Production: 18,000 Tons
(Bair Export: 400 Container
x 20T= 8,000 T
Domestic: 10,000 Ton

3. Retailer
Consumer
Processing
10,000
400

5. S. No. Name of Honey Apiary
(Rs./Kg)
Wholesale
(Rs./Kg)
Retail Price
(Rs./Kg)
01 Jujube (Bair)- 1st Cut 750-800 1,000 -
02 Jujube (Bair)- 2nd Cut 900-1,000 1,000-1,300 1,500-3,000
03 Ajwain/Spirkay : Swat
Domestic
1,400-1,500 1,800 2,000
04 Ajwain/Spirkay : Swat Apiary 400-500 600-700 800-1,000
05 Ajwain/Spirkay : Waziristan 190- 210 350-400 500-600
06 Ply/Palosa (Acacia Modesta) 190-200 250-320 450-1,00
07 Mustard 190-200 250-320 -
08 Orange or Bhekar 190-200 250-320 -
09 Granda 200 230-250 600-700
10 Choti Makhi- Bair 1,800 2,200- 2,500 3,000
Product and Price (Liquid Natural Honey) -KP
Competitors
S. No. Name of Honey Retail Price
(Rs./Kg)
01 Irani Combs 750
02 Brands (Sind, Punjab)- Polyfloral 1,000-1,200
03 Brands (Sind, Punjab)- Palosa 1,200-1,500
04 Saudi Arabia- Polyfloral 1,200-1,400
05 Saudi Arabia- Acacia 3,600
06 Saudi Arabia-Orange 3,600
07 German 1,800-3,500
08 New Zee Land 22,000

6. Product Weakness Required
Bees Wax Waste Utilization
Rs. 450/Kg
Pollen None 2,000/Kg
Royal Jelly None New Investors
Rs. 7,500-30,000/Kg
Propolis Waste Linkages with Pharma
Rs. 1,000/Kg
Bees Venom None Linkages with Pharma
Pollination Charges- world $ 60-
120/Hive
Pay Rs. 7,000
to Land Owner
Government
Departments
Product and Price Missing
Product and Price Available
S. No. Name of Honey Retail Price
(Rs./Kg)
01 False Acacia Honey/Rubinia 1,500-2,500
02 Blossom Honey from Forest (Louqat etc) 2,000
03 Honey Dew/Forest Honey 3,000
04 Mangroves Honey 3,000-5,000

7. Packaging-KP
Size Material Customer
Apiary
45,46 Kg HDPE (Same
Can)
Wholesaler
Wholesale
9 Kg Food Grade
Plastic
Exporter
30 Kg Food Grade
Plastic
Exporter
40 Kg Food Grade
Plastic
Exporter
45 Kg HDPE Own Storage
Retail
½ Kg Plastic Domestic Retailers
1 Kg Plastic Domestic Retailers
Packaging-Competitors
Retail Packing- 250 gm, 500 gm,
1Kg in glass, food grade plastic,
or squeeze bottles

8. Business Customer and Place of Sale
Apiary Wholesalers of: Tarnab, Karak, Local Districts of Production
Wholesaler 1. Exporter : M.E. and Saudi
2. Processors of Karachi/Punjab
3. Retailers of KP/FATA
Retailer Local Consumer
Place -KP
Place-Competitors
In Pakistan: Super Markets
Exports: Next Slides

9. Promotion
Competitors
Question Mark?
Photo Credit:
Internet

10. World’s Honey Market (Exports) During the Year
2016 recorded 659,202 Tons, means 168%
increase since the year 2007. The exports value
(USD 2,240 Million) for corresponding years
registered an increase of 251%.
Pakistan’s exports (2016): 768 Tons (Source: ITC Based
Calculations- UN Comtrade)
(Sector Sources Estimate the Bair Honey Exports
alone to be between 8,000 Tons to 11,000 Tons)

11. 12.3
9.2
7.5
6.5 6.4
China New Zealand Argentina Germany Sierra Leone
% Share In Exports Value
21
12.9
7.8
6.3 5.9
United States
of America
Germany Japan France United
Kingdom
% Share In Imports Value
USD 2,240 Million USD 2,017 Million
$12.5/Kg
to Saudi
(11% of
Value) -
World Av:
$ 5/Kg
$2.5/Kg-
Share of
Value:
15% from
Mexico,
12% from
Argentina
$3/Kg
Share of
Value:
17% from
Argentina
17% from
Brazil,
Vietnam
16%,
India14%,
$3/Kg

12. 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
894
1308 1273
1488
1700
1764
2078
2334 2326
2240
2.2 3.9 3.9 2.4 4.7 5.9 8.8 8.3 7.6 7.6
World's Honey Exports
Value (Million USD)
Pakistan's Honey
Exports Value (Million
USD)

13. 1693
2677
1698
920
1294
1773
768
1067
1889
1222
655
844
1318
597
342 358
140 106 116 167 98
2003 2005 2009 2010 2011 2012 2016
World
Saudi Arabia
UAE

14. 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
2.3
2.8
3.1 3.2
3.5
0
3.5
3.8
3.6
3.4
1.5
2.1 2.3
2.6
3.6
3.3
5.2
8.0
9.7
9.9
World's Exports Unit
Value (USD/KG)
Pakistan's Exports Unit
Value (USD/KG)

15. Saudi Arabia
77.3%
UAE 13.2%
Kuwait 5.6% Oman 1% Somalia 0.6%
Germany, 57%Saudi Arabia,
26.8%
USA 3.5 %
Australia, 3.4% India, 2.1%
Langnese
Jujube
$2.9/Kg
Acacia, Orange,
Multi Floral
$2.9/Kg
Saudi : $ 41.8 Million or
4.4 Billion PKR
UAE: $ 28.9 Million or 3
Billion PKR
USA: $ 423.2 Million or
44 Billion PKR
Germany: $ 260.35 or
27 Billion PKR

16. Our Average
Apiary
World
Source:
Youtube

20. Apiary
Issues:
• Only Honey Focused
Processing
Issues:
• Unhygienic manual
de-capping and
scratching.
Transportation
Issues:
• Exposed to hot/
sunlight/chill.
Temperature of honey
keeps fluctuating.
Marketing
Issues:
•Testing rare- Customer Demand
Testing
Issues:
• Export market: Middle
East -jujube honey
• Honey Bee diseases
• Early Harvest/ Mixed H
• Honey Bee Predator
Birds, wasps and bees
• Unhygienic farm
conditions- sever weathers
• Deforestation
•Sell and Run to Next
• Conventional Colonies
• Simple manual
extractors with inferior
steel filters.
• Honey stored in
substandard cans
without any care about
being airtight.
Godowns or Open
Place
Issues (Trade ):
• Jujube-1st & Inferior
2nd Cut Mixed
• Jujube Remain in Non
Food Grade Cans
• Other Mono floral
direct heat treated
• Non Food Grade
Plastic Bottles for
Domestic
• Local- Low Price/
Crystallized vs
Adulterated perception
• Mono Floral with out
Brand Image
• Packaging
Unsupportive of Brand
• Top Varieties
Competing on Price

21. Apiary Processing
Transportation
Marketing
Need
• Capacity Building
(Training & Grants to
Local)
• Remain Organic
• Products Other
than Honey
• Bair and Palosa
Plantation
Need
• SS Food Grade
Expellers and
Filters
• Food Grade Cans
• Proper Storage
Need
• Customized Vans
Need
• New Markets, especially the
EU, and USA
• Stick to the Strengths
•Branding (Raw- Ajwain, Comb,
Grading)
• Educate Consumers
Testing
Need
•Testing (Domestic-Refrector
Meter, and CFC)
•Exports (Accredited PCSIR)
Need
• Processing Plant
• Food Grade Cans
and Bottles
• Proper Storage