Summercamp 2013: Taking your idea from lightbulb to launch with Carlos Saba
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Co-founder of Spook Studio and The Happy Startup School, Carlos is a product innovation hacker living in Brighton. A lapsed physicist with a problem–solving mindset, Carlos showed us all how we can validate any ideas we have to ensure we create real value and not more stuff.
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Summercamp 2013: Taking your idea from lightbulb to launch with Carlos Saba
- 1. From lightbulb to launch thehappystartupschool
- 19. Lean startup
- 21. Design thinking/customer experience: • Happier, passionate customers • Positive PR = free marketing • Less customer support requests • Stronger brand • Long-term business value • Greater ROI the earlier it’s brought on board
- 23. PAINKILLER VITAMIN Solve my problem Make me feel better
- 30. workshop time
- 33. CUSTOMERDEVELOPMENTMATRIX SCOREFROM1-3 CUSTOMERSEGMENT CUSTOMERSEGMENT CUSTOMERSEGMENT CUSTOMERSEGMENT LEVELOFPAIN EASEOFACCESS WILLTHEYPAY? TOTAL
- 39. 1. Focus on problems worth solving 2. Learn often, fail fast and get out of the building! 3. Fake it before you make it. 4. Engage customers throughout 5. Start small, then scale up. 6. Keep iterating. 7. Don’t lose sight of the purpose & vision. 8. Minimum viable product/service 9. Keep testing and measuring.