2. INTRODUCTION
Apple Inc. (previously Apple Computer, Inc.) is an American
multinational corporation that designs and markets consumer
electronics, computer software, and personal computers.
Apple Inc. ignited the personal computer revolution in the 1970s
with the Apple II and since then has been reinventing and
innovating not only computers, but also other electronic goods
and services.
The company's best-known products include the Macintosh line
of computers, the iPod, the iPhone and the iPad.
As of July 2011, the company operates 317 retail stores in ten
countries, and an online store where hardware and software
products are sold.

3. VISION
“ Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.”

4. MISSION
“the Company is committed to bringing the best
personal computing, portable digital music and
mobile communication experience to
students, educators, creative
professionals, businesses, government
agencies, and consumers through its innovative
hardware, software, peripherals, services, and
Internet offerings.”

5. COMPANY PROFILE
Established: on April 1, 1976
Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne
Industry:
Computer Hardware
computer software
consumer electronics
digital distribution
Key People:
Chairman & CEO : Steve Jobs
COO & Acting CEO: Tim Cook
Total Revenue: US $ 65.23 billion(FY 2010)
Profit: US $ 14.01 billion(FY 2010)
Employees:49,400
No. of Locations: 317 retail stores

6. MAJOR
HARDWARE PRODUCTS
Apple TV
iPad (Original, 2)
iPhone (3G, 3GS, 4)
iPod (Classic, Nano, Shuffle, Touch)
Mac (iMac, MacBook, MacBook Air, MacBook
Pro, Mini, Pro)

7. MAJOR
SOFTWARE PRODUCTS
Mac OS X
iOS
iTunes
iWork
QuickTime
Safari
iLife

8. STORES AND SERVICES
Apple Store (online)
App Store
Certifications
Game Center
iAd
iBookstore
iTunes Store
iWork.com
iCloud

9. ACQUISITIONS
Emagic
FingerWorks
Intrinsity
NeXT
Nothing Real
P.A. Semi
Silicon Color
Siri
Spruce Technologies

10. THE EVOLUTION OF APPLE INC.
1975 1977 1997 2006

11. THE BEGINNING.
Apple‟s history starts with the story of two young and exceptional
people who began building a computer in their garage and launched
the microcomputer revolution. It‟s the story of two „Steves‟:-
Stephen G Wozniak and Steven P Jobs

12. THE BEGINNING
Apple has been created in 1976
by Steve Jobs, Steve Wozniak
and Ronald Wayne
in Cupertino, California . They
all left ATARI Computers to
create their own company.
Apple's first headquarter was
the Jobs' parents garage where
Jobs and his friends design
their first computer kit : the
Apple I

13. APPLE I
Essentials
 Family: Pre-Macintosh
 Introduced: April 1976
 Terminated: March 1977
Processor
 CPU: MOS Technology 6502
 CPU Speed: 1 MHz
 FPU: none
 Bus Speed: 1 MHz
 Register Width: 8-bit
 Data Bus Width: 8-bit
 Address Bus Width: 16-bit
 Onboard RAM: 8 kB
 Maximum RAM: 65 kB

14. APPLE II
Essentials
 Family: Pre-Macintosh
 Introduced: April 1977
 Terminated: May 1979
Processor
 CPU: MOS Technology 6502
 CPU Speed: 1 MHz
 FPU: none
 Bus Speed: 1 MHz
 Register Width: 8-bit
 Data Bus Width: 8-bit
 Address Bus Width: 16-bit
 ROM: 12 kB
 RAM slots: 1st expansion slot can
be used
 Expansion Slots: 8 proprietary 14

15. EXTRA SHOT
In 1979 Jobs and some other Apple employees visited
the Xerox PARC( Palo Alto Research Centre). There
they saw Xerox Alto. “The environment of the screen
was graphically based” with icons, with a mouse for
pointing at them, windows and pull-down menus. Thus
the user could ”interact easily with the computer
without ever typing a single letter”

16. OTHER
EARLY ENDEAVORS
Apple III
 Released May 1980
 Had 128K of RAM
 Designed for businesses – expensive!! > $4300!!!
 Had lots of problems – didn‟t do well..
Apple Lisa
 Released in 1983
 Became the first personal computer sold to the public with
a GUI. Aimed at large businesses
 Commercial failure due to high price tag (almost $10,000)
and limited software it could run

17. LISA
17

18. THE LISA

19. THE MACINTOSH
Apple introduced the Macintosh in
1984
 Sales not initially as strong as
desired
 Changed with the intro of
 LaserWriter – first reasonably priced
laser printer
 PageMaker – early desktop publishing
package
(These capitalized on its advanced
graphics capabilities)
128 KB memory
Motorola‟s 68000 CPU
Sold for $2495 19

20. EARLY YEARS –
COMPUTER COMPARISON
Product Cost Storage RAM Year
Apple I $666 --- 8 KB 1976
Apple II $1298 Floppy 64 KB 1977
Apple III $4300 Floppy 128 KB 1980
(for business)
Apple Lisa $10,000 Floppy 1 MB 1983
(for business)
Macintosh $2495 Floppy 128 KB 1984

21. EXTRA SHOT…
1985: due to some power struggle between Jobs and
then CEO John Sculley, Jobs resigns from Apple
Computers and started a new company NeXT Inc.

22. MACINTOSH PORTABLE
Apple‟s first attempt at
a “portable” computer
Released in 1989
8 MB RAM
40 MB Hard drive*
Clunky, slow
$6500
Failed in market.
22

23. MORE PORTABLE EFFORTS..
PowerBook 100
 Released in 1991
 40 MB hard drive
 8 MB RAM
 $2500
 Helped Apple to gain some
revenue
 established layout of the
laptop computers
23

24. 1991-’95
1991:System 7- upgraded OS which added colour to
interfaces and new networking capabilities
The Performa lines of Macintosh LC- a disaster
Apple tastes failures of many other products
including digital cameras, portable CD audio
players, speakers, video consoles, and TV appliances
Microsoft gains market with cheap commodity
personal computers
1994: Apple allied with IBM and Motorola in the
AIM alliance.

25. RETURN OF STEVE JOBS

26. REBIRTH OF
APPLE
1996: acquisition of NEXT Inc.
Jobs back to Apple as an advisor.
1997: Steve Jobs –the CEO
1997: Steve Jobs announced that Apple would join
Microsoft to release new versions of Microsoft Office
for the Macintosh
1997:Apple introduced the Apple Store+ new build-to-
order manufacturing strategy
1998: introduced the new iMac
with Mac OS X.
Then came the iBook, Apple's new laptop.

27. DESKTOP
EVOLUTION
»
The iMac
Released in 1998 Released in 2007
2 USB ports RAM: 4 GB
4 GB hard drive 320 GB hard drive
256 MB RAM
All in 0ne computer

28. LETS HAVE ANOTHER COMPARISON
Product Cost Storage RAM Year
Macintosh $2495 Floppy 128 KB 1984
Mac Plus $2600 Floppy 4 MB 1986
iMac $1799 320 GB 4GB 2007
Mac Portable $6500 40MB hd 8 MB 1989
(laptop)
Powerbook 100 $2500 40MB hd 8 MB 1991
(laptop)
Macbook Air $1799 120GB hd 2GB 2008
(laptop)
29

29. EVOLUTION OF OS’S…
Mac System 1,2,3,4 (1984-1987)
 Distinguishable from other OSs from that era in that they used
entirely graphical user interfaces
 Could only run one application at a time
Mac System 5, 6, 7 (1987 – mid 1990‟s)
 Could run multiple applications
Mac OS 8 (8.0 – 8.6) (1997) – better file management
Mac OS 9 (9.0 – 9.2.2) (1999) – improved support for wireless
Mac OS X (1999 – today) – UNIX based OS
10.0 – Cheetah („01) 10.1 – Puma („02) 10.2 – Jaguar (‟03)
10.3 – Panther (‟04) 10.4 – Tiger (‟05) 10.5 – Leopard (‟08)
10.6 – Snow Leopard (‟09) 10.7 – Lion(„11)

31. iPod- THE BLOCKBUSTER
On October 23, 2001-the iPod
CPU: Samsung ARM and Apple
A4
5 GB hard drive that put "1,000
songs in pocket”
New technology: spintronics
Initially , iPod software only
worked with Mac OS;
from 2nd generation onwards
works with Microsoft Windows
also
Apple's iTunes Store was
introduced, offering online music
downloads for $0.99 a song and
integration with the iPod.

32. EXTRA SHOT..
Albert Fert and Peter Gruenberg won the 2007 Nobel
Prize for physics for work that has allowed hard disks to
be made much smaller for everything from laptops to
iPods
The prize was awarded for work on
magnetoelectronics, also known as spintronics.
It uses the spin of the electron to store and transport
information instead of the electrical charge, meaning
much more information could be kept in a smaller space
than before.

33. SHREDDING DOWN
‘COMPUTER’
on January 9, 2007, Jobs announced that
Apple Computer, Inc. would from that point on be
known as Apple Inc., because computers were no
longer the main focus of the company, which had
shifted its emphasis to consumer electronic devices
Announced iPhone and Apple TV

34. iPhone
a convergence of an Internet-
enabled smartphone and iPod.
iOS, (formerly iPhone OS)-
scaled down version of OS X
3.5-inch (89 mm) touch screen
display,
4, 8, or 16 GB of memory,
Bluetooth, and Wi-Fi

35. iPad
tablet PC
Released on April
3, 2010
Processor: A4
256 MB RAM
Bluetooth n Wi-Fi
sold more than 300,000
units on that day and
reaching 500,000 by the
end of the first week.

36. ICLOUD
June of 2011, Apple
unveiled its new
online storage and
syncing service for
music, photos, files
and software --
iCloud

37. OS X LION

38. PRESENT HITS

39. IPHONE 4

40. IPAD 2

42. AND THE UPCOMINGS..
iPhone 5 (this September)
iOS5 (this September)
iPad3 (on testing)
iPhone-low cost version(on lab)

43. SOME BUSINESS THINGS

44. CORE COMPETENCIES
Differentiation Strategy
Value Creation

45. DIFFERENTIATION STRATEGY
Unique Features and characteristics
Commands Premium Price
High Customer Service
Superior Quality
Prestige
Rapid Innovation

46. VALUE CREATION PROCESS
Apple I,II,III
Mac
FF
Focus On Education
C
o
eMac
n
v Music Strategy (iTunes)
e
r Lifestyle Strategy
Video Strategy (iMovie) Adding Value
g
e
n Internet Strategy (iTools) Digital Hub
c iMac
e

47. STRENGTHS& WEAKNESSES
strengths weaknesses
Branding High Price Proprietary
Innovation System
Differentiated Product
Ease of Use
Niche Market
Superior Quality
Retail Strategy
Marketing and Sales Cannibalization
Customer Loyalty
Online Sales

48. WORK CULTURE
Apple evokes a loyalty from its workers that
information only leaves its campus when Steve Jobs
takes the stage to unveil it.
Secrecy at Apple is not just the prevailing
communication strategy, but it is baked in to their
corporate culture.

49. COMPETITORS
Microsoft
Linux
Dell
HP
Lenovo
RIM
Nokia
HTC
Samsung
Google
sony
.

50. WHERE APPLE STANDS NOW?

51. THE WORLD’S MOST INNOVATIVE COMPANIES
APPLE
TWITTER
FACEBOOK
NISSAN
GROUPON
GOOGLE
DRAWING INFORMATION INDUSTRY
NETFLIX
ZYNGA
EPOCRATES

52. WORLD’S MOST REPUTED IT
COMPANIES
Apple
Google
Microsoft

53. THE CONSUMER ELECTRONICS
INDUSTRY OUTLOOK
Samsung
Hewlett-Packard (HP)
Sony
LG
Toshiba
Nokia
Panasonic
Apple
Microsoft
Dell

54. LETS HAVE SOME MARKET
ANALYSIS

55. MARKET SHARE

56. MARKET PRICE

57. HOW?
Because Apple thinks Different
from others

58. THINK DIFFERENT

59. THINK DIFFERENT

60. CONCLUSION
For 35 years Apple has been a trend-
setter company able to foresee the future
of domestic computer and consumer
electronics. it will probably continue
during the next decades. because their
strength is the innovation . And they
know, how to ‘think different’.
Apple, go on innovating…..

63. REFERENCES
www.apple.com
en.wikipedia.org/wiki/Apple_Inc
www.technologyguardian.co.uk
The Economic Times
The Hindu
T3 –the gadget magazine