Harlan T. Beverly explains how to write good copy for Social Network Posting. How to write engaging posts and get the best out of your copy-writing skills.

1. By Harlan Tytus Beverly
Rev. 0.3 9/10/12

2.  The most important part of Social Network Marketing
is to know your goals! Clearly define what you are
trying to accomplish!!!!
Example Goals:
• Build Brand Awareness
• Directly Generate Revenue
• Encourage More Buying
• Get more Followers
• Get more Fans
• Get Viral Referrals
• Generate Reviews
• Collect Feedback

3.  It is useful to remember, the point of social networks is
so that OTHER people can voice their opinions &
feedback….
 It’s not a “free megaphone”….
 Better analogy is it’s a “effective, but public, comment
card system” where the company gets to respond!
 So, engagement is always a desired action:
 Get your customers/fans to talk to you & interact
 Respond to their questions and comments!
 Be open/ have an open tone.
 ALWAYS ask for an action (and commenting/reply is a
good one).

4.  This is a chart to see how Engagement influences most
goals.
Engagement
(a like, comment, share, reply, retweet)
More Viral Referrals
(friends of friend see
comments!)
More Brand Exposure
(people more likely to see posts)
More Direct/Indirect Sales
(top of mind & possibly direct
clicks)
More
Fans/Followers
Feedback
Collected

5. 1. Post/Tweet at least once per day. (at various times)
 But not more than 2x per day.
2. Post/Tweet relevant stuff that is “comment-worthy”
3. Always ask for Engagement:
 Click “Like” if you agree.
 Comment below with your favorite X
 Share this tip/deal/idea with your friends!
 Retweet this if you are a X type person.
 Reply back to us with your ideas on X
 Tweet @us with your questions
4. Clicking is also Engagement! (in case you are sharing a
URL to your own site or coupon/etc.).
 Click the link below to enter/get the coupon/etc.

6.  Use a Picture!
 If possible all posts should include an image!.
 Use “photo upload” whenever possible.
 Keep it short.
 Short = Sweet.
 Ask a question.
 People care about themselves more than you.
 Add Value.
 Share key info and stats.
 Run a Contest/Sweepstakes
 http://karmaback.com
 Always, always ASK for engagement (see last slide)

7.  Karmback.com has two tools that can be very helpful:
 PostOnTime - is a great tool that lets you schedule posts for
Facebook or Twitter.
 Recommend for Facebook, that you hit “show advanced options”
and check the “Do Photo Upload Post” instead of normal post.
 (and always include a photo on your post!)
 Remember to schedule posts for the weekend/evening too!
 Be careful about “odd characters”. ‘ and “ in particular need to be
basic characters!
 Social Sweepstakes – is a great tool to run a simple
sweepstakes (with a random winner, and required “like” to
enter.).
 The Blue option generally looks best. Be sure to upload proper
sized photos!

8.  Sales on Social is a touchy
thing… here are the top
reasons people visit fanpages:
 SOURCE eMarketer:
 http://www.emarketer.com/(
S(imwm5p45hood5g453ejs005
5))/Article.aspx?R=1007818
 So… how do you drive sales
via social?
 Offer coupons, discounts,
freebies, sales!!!!

9.  Measurement is vital to any goal. If you can’t measure it,
how can you know if its working?
 Know your goal.
 Figure out how to measure your goal.
 If you can’t measure it, get a new goal (perhaps an
intermediate goal).
 Repeat.
 Measure Clicks, Likes, Comments, Shares, Tweets,
Retweets, Tweet @s, Coupon Redemptions, etc.
 Facebook has an easy way to do this:
 Be FB Admin.. go to your page. Press “Insights”.

10.  Here s a few links where you can read about how to make good social
postings:
http://postontime.com/blog/
http://www.emarketer.com/Article.aspx?R=1008677
http://www.openforum.com/articles/12-engaging-facebook-posts-to-
consider
http://tytusblog.blogspot.com/2012/04/social-network-posts-
work.html
http://forms.buddymedia.com/index.php/email/emailWebview?mkt_t
ok=3RkMMJWWfF9wsRonvq7LZKXonjHpfsX%2F7ussW6eg38431UFw
dcjKPmjr1YEGT8B0dvycMRAVFZl5nQ5NHuSMcYVE8%2FQ%3D