Honda's digital strategy targets diverse ages between 20-60 for family members. It specifically targets males ages 20-30 for racing and businessmen ages 30-40 for personal jet travel. Honda aims to pursue everyone's dreams through customer surveys, adventuring to new markets, and being convenient, unique, and innovative to attract more global customers. The total budget is $70,000 allocated across planning, building, implementation, management, and paid media like Google AdWords.

1. Honda Company
Heesu Park

2. Intro.
-The “Power of Dreams” is both the force and
the philosophy that guide people to Honda.

3. Targeted Audience
Honda Motor generally
targeted diversity ages
between 20-60 of family
members
Honda supports ages
between 20-30 of male
racers
Honda Jets supports ages
between 30-40 business
man who needs a personal
jets to travel world

4. Targeted Audience (Cont.)
Honda also targets
people’s ages over
50 on leisure
Not only
automobiles, Honda
supports to produce
household product.
Mostly, ages of 30-50

5. KPI (Key Performance Indicator)
Attempt an
Customer’s survey Pursuit of
adventure to the
through Dealers Everyone’s Dream
new market

6. Big Ideas
• Diversity of ages must use equally
Convenience • Easy to communicate with customer
• Be creative than other competitor
Unique • Follow the future trends
• Lead the world with new possible thinking
Innovative • Make it real “Dreams Come True”
Being “Convenience, Unique, and Innovative”
to attract more customer around the world.

7. Tools & Tactics
TV commercial is one of
“Innovator” or “Early
the best way to Social Media advertising can
users” to advertise the
communicate and connect customers on the
product with word of
advertise a product. web.
mouth.

8. Budget
Honda Motor's Digital Strategy (Total $70000)
Planning ($14000)
Build ($14000)
Implementation ($7000)
Management ($14000)
Paid Media [Google
Adwords] ($21000)

9. Summary.
 Targeting an audience, Key
Performance Indicators, Big Ideas, Tools
& Tactics, and Budgets are the basic
ideas to develop specific company with
Digital Strategy

10. Resources
 Honda Company
(http://www.honda.com/)
 Honda Jets
(http://hondajet.honda.com/)
 Honda Marine
(http://marine.honda.com/)