Presentation prepared for the 2014 Connecticut Library Association Annual Conference - co-presenters: Jaime Hammond and Renata Vickrey

1. Academic Library
Outreach
Being Heard When It Matters

2. Campus & Community Connections

3. Get to Know Your Student Government!

4. Campus Collaborations
The library’s One Book program
not only brought a campus and
outside community together by
promoting literacy, but further
resulted in a sandwich making
service program for a local
emergency shelter. Various
student groups prepare
sandwiches every month.

5. Collaboration Benefits

6. Marketing Opportunities (big & small!)
● Host an event for alumni in collaboration with
the Alumni Affairs.
● Cooperate with the Institutional Advancement
office on fundraising opportunities.
● Participate in a campus wide events promoting
library services.
● Add link to a library on academic departments
website
● Provide a space in the library for student
organization events.
● Use an entrance board to promote current
events.

7. Stay Connected

8. A Captive Audience

9. Go Big!

10. Lessons from Warby Parker
Timing is everything, Word of mouth advertising rules, Be funny & creative, Give people something to talk
about… They went big!

11. Campus Events & Marketing Tie-Ins

12. Campus Events & Marketing Tie-Ins

13. Free Food Isn’t Enough… It Takes Obama!
Sometimes enticing people
with food doesn’t cut it.
Successful library programs
are thoughtfully integrated
into the curriculum & support
student enrollment!

14. Development & Fundraising (Just Do It!)

15. Outreach to campus and outside community
Friends of the Library Group
Selecting Board Members:
● Include faculty who will help to promote the library.
● Include students who will participate in events and advocate for their needs.
related to the library to campus administration (materials, databases, hours,
etc.).
● Include donors and people from the community who will bring attention of the
library needs to community at large.

16. Friends of the Library Leaflet
Include history of the library, information about services, and hours.
Uniqueness - draw attention to Special
Collections and archives
Support the Burritt Library
Provide information on library
services for campus community
and community at large. Include
information on ways to support
library.

17. Developing a Plan

18. • Feedback from clientele (surveys, LibQUAL, etc.)
• Ebb and flow of the academic year (timing is essential)
• Alignment with strategic goals of the Library and College/University
• Are there certain segments of our clientele that deserve some extra
attention (for example, parents or students enrolled in new programs)?
A Few Considerations

19. 2013 The Year of Italian Culture in the US
To Everything There is a Season...
End of Term “Stress Busters”

20. Goal Sample
Strategy or Action Timeline Champion Resources Needed
Publish a newsletter for
faculty
2x per semester Homer Staff
Sponsor a new faculty
reception
Late summer Lisa Staff and money for
refreshments
Encourage humanities and
social sciences faculty to use
Special Collections and
Archives by hosting an
Archives crawl
National Archives Month
(Oct.)
Marge Staff, money for exhibit
supplies
Marketing/Outreach Goal 1: [INSERT GOAL STATEMENT HERE]
(Ex. Ensure that faculty are informed of new Library collections and services)
Objectives (Should be measurable!):
1. Increase the number of courses with an assigned embedded librarian
2. Increase the number of faculty library instruction requests
3. Increase use of materials in Special Collections and Archives
4. Increase use of XYZ database by at least 10%

21. You don’t need to be a graphic designer...

22. • Follow marketing pros (esp. outside the LIS
field) on Twitter.
• Watch what your favorite company does.
Other Sources of Inspiration

23. Thank you!
Debbie Herman dherman@manchestercc.edu
Renata Vickrey vickreyr@mail.ccsu.edu
Jaime Hammond jhammond@nv.edu