Technology & Digital thinking form CIO forum submit 2019

Reaching your Destination in
the New Digital roadmap

Where we are NOW ?
and want to BE in 202x

Tomorrow’s Global-Transformation

Next Workforce Generation
Thoughts
Next Workforce
in Real World

IT Reality
Makes It
Challenging
to Meet
Business
Aspirations

Digital Business Requires a Digital Foundation
Digital Business
Consistent
Infrastructure
Consistent
Operations
Intrinsic
Security
People Modern AppsProcesses Data
Digital Foundation
Adaptive.
Resilient.
Secure.

Sample-Health Care Digital Transformation Journey

Thank you
Doing Digital – Being Digital – Leading Digital

Operationalising the
Modern-day Digital Strategy
to Reshape the Customer
(Consumer, Patient, Citizen, Patron)
Experience
Ho Chi Minh City, Vietnam
15 May 2019
DXC Proprietary and Confidential

May 18, 2019 2DXC Proprietary and Confidential 15 May 2019 2
Babolat – Digital Disruption
Rafael Nadal visited Babolat headquarters in April
2012. “It was like a kid seeing a toy for the first time.
He’s a professional player, he has played everyday
of his life. For the first time he was seeing new
images – the data of his game. Before there was
tennis without data, now there is tennis with data.
Eric Babolat, CEO
Digital to the Core
Mark Raskino & Graham Waller – Gartner Inc.
The Play racket contains accelerator,
gyroscope, digital processor and Bluetooth
communications.
Babolat was able turn a racket into a
wealth of information. In a market where
the improvements were mainly in the
weight of the materials of the product,
Babolat was able to add a mechanism to
capture data that significantly enhances
their business model. Market share has
grown to ~28%.
Transformed from a single product to redefining the industry. The industry now
faces a competitor that is substantially data and analytics.
- Harvard Business Review
Take away: Digital services created new capabilities, customer value and increased market share

Apple - #1 Brand ($288B), 1st $1T+ Valuation
You‘ve got to start with the customer experience and
work backwards to the technology.
- Steve Jobs
Comprehensive view of a customer:
through iTunes / iCloud account
Genius Bar feels more like a chat with friends
than visiting with a customer service agent
Store staff are ideal customers. Emphasis on
passion, energy and personal interaction not
on productivity or sales
“Specialists” and customer service staff
are empowered
Fixed prices, free education
Take away: Personal service and making the customer feel good remain human although underpinned with
significant intelligence (digital)
Handling of escalations: battery life saga
“
”

Digital Evolution and the Customer
Mainframe
~1956
PC Internet Smart Phone
Watershed
Developments
~1977 ~1990 ~2007
Customer Empowered
• Digital is not new: ~70 years of digitisation
• Early technologies enabled businesses but provided limited consumer influence
• Inflection point approximately turn of the millennium
• Control has moved increasingly to customers and consumers in the past 20 years
• Product & service research and price transparency: web, aggregators
• Access to information: internet, knowledge management
• Customer service: blogs, vlogs, social media
Take away: It’s customer driven and evolving rapidly
Business Empowered

Emphasis on the Customer Experience……
consumers say they’ve spent more
money to do business with a company
that delivers great service.
American Express – 2017 Customer
Service Barometer
Truly understanding customer needs may help companies
improve not only the buying experience but also their bottom
line. Make the customer journey toward buying a product or
service as simple, clear, and efficient as possible.
McKinsey
7 out of 10
increases profitability anywhere from
25%-95%.
Bain & Company
5%
times more expensive to acquire a new
customer than keep a current one.
Harvard Business Review
5 to 25
Increasing customer
retention by It is anywhere from
515 May 2019

……Or Conversely
Source: WSJ / DXC
33% of Americans consider switching companies after just
a single instance of poor service.
American Express – 2017 Customer Service Barometer
US companies lost $75B in 2017, up from $62B in 2015,
due to poor customer service.
Forbes – May 2018
74% of people are likely to switch brands if they find the
purchase process too difficult
Salesforce
After one negative experience, 51% of customers will
never do business with that company again.
newvoicemedia.com
Drivers of Digital Investments

Digital Strategy – Infrastructure Fundamentals
Sources: Newzoo: September 2018 / Equinox September 2018 / IEEE - Spectrum
Conclusion: Fundamentals facilitate the movement, storage and processing of data at exponential rates
Compute Bandwidth Storage Mobility
Semiconductor development,
Transistor counts, Silicon
replacements, more than Moore’s
law, Cloud
Interconnect growth
5G enabling edge processing
Flash, software defined, hybrid
cloud and edge demands
3B Smart phones
50% of world’s population connected
to the internet

Technology Enablers
Supervised
Learning
Self
Learning
Reinforcement
Learning
Explainable AI
Application
Mobility & Wearables
• Smart Phones and Tablet
• Heads-Up Display (HUD) & Smart
Glass
• Wearables
Virtual & Augmented Reality
• Virtual Reality (VR)
• Augmented Reality (AR)
Chat Bots & Conversational System
• Multimodal Interaction Systems
• Internal Messaging Platforms
Computer Vision
• Facial Recognition
• Machine Vision
• Object Recognition
• Video Tracking
• Object Recognition
Internet of Things & Sensors
• Auto Backup Cameras
• Location Detection
• Monitoring of Vibrations and Material
conditions in buildings, bridges and
other structures
Intelligent Automation & Robotics
• Patrol and Sentry Robots
• Ambassador Robots
Next Gen Biometrics
• Facial Recognition
• Voice Analysis
• Iris/Retina Scan
• Vein Matching
• Hand Geometry Biometrics
Bi-Model IT, Agile & DevOps
• DevOps
• Bi-Model IT
• Scaled Agile
Big Data Analysis & Visualization
• Enhanced Risk Analysis
• Enhanced Data Visualisation
• Enhanced Link Analysis
Hybrid Cloud & XaaS
• IaaS (Infrastructure as a Service)
• PaaS (Platform as a Service)
• AaaS (Application as a Service)
• DaaS (Data as a Service)
Drone & UAV
• UAV
• Anti-UAV Defence
Adaptive Security
• Security Information and Event
Management (SIEM)
• Identity and Access Management (IAM)
• Vulnerability & Patch Management
• Data Protection & Privacy
Blockchain & Distributed Ledger
• Digital Passports, Visa and Identity
Documentation
• Distributed/Shared Biometrics
Database
• Distributed Management of
Movement Records and Blacklist
• Closed Community
• Vehicle Registration/Ownership and
Stolen Vehicle Alerts
Critical
Important
Legend
2025
2024
2023
2022
2021
2020
2019
2018
2017
Applied AI
and Machine
Learning

Digital Strategy Ingredients
• Intimate appreciation of the customer
• Customer journey: interactions, anticipatory, low
friction, speed (confetti time)
• Customer experience (CX/UX): personalized,
omni-channel, seamless
• Customer expectations: segment user personas,
millennials, digital natives
• Competitor experience: an objective measure
• Extending the role: product feedback, product
development, value creation, advocate,
gamification (data gravity)
• Stakeholder alignment and sponsorship
• Digital transformation is not a technology project
• Change management, business process,
human capital are critical
• Reskilling, acquiring and retaining talent with
relevant digital skills
• Business models
• New models, new products and services,
collapsed processes, leverage others’ assets
• Economic model
• Invest wisely, returns, ROI metrics
• Nimble and agile
• Adaptive: vision, plan
• Flexible plan: reset, reprioritise
• Iterative execution: incremental value,
sustainable impact

Rents and other
$268
GDS Fees
$9
IT
$15
Labor
$148
MRO
$71
Fuel
$133
Passenger
$501
Cargo
$48
Other
$89
Ancillary
$67
4,500
4,000
3,500
3,000
3,500
2,000
1,500
1,000
500
0
‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 '07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15 ‘16 ‘17 ‘18
Passenger number
(millions)
Average airline revenue
per departing passenger
(US$)
$211
-36%
Millions
300
250
200
150
100
USD
$135
4,358
1,690
Average Airline Revenue Per Passenger
Source: Composite data from ICAO, IATA Statistics, IdeaWorks and DXC Research
Airline Ave Profit Ave Fare
Jet Blue $29 $157
Alaska $23 $155
Southwest $22 $147
Delta $19 $187
Spirit $17 $109
United $14 $219
American $10 $181
Average $18 $177
$705B
Avg. Revenue
Leakage 7%
$643B
Avg distr. Cost
of $13/segment
$3-5 GDS fees
+ commissions
25-50% Gross Margin from
Ancillary Revenue
$5 avg profit
per segment
Conflict
over
Control Content Customer Commercials
23% of total expense
(more than Fuel)
PSS- Largest IT
contributor
@ $1/segment
20% of Labor PSS
related
(2nd to In-flight)
Global Airline Revenue
Global Airline Operating Expense
DXC Proprietary and Confidential 15 May 2019 10

XYZ
$7
Finnair
$14
Lufthansa
$15
Norwegian
$19
Air France - KLM
$22
$0.17 $0.18 $0.06
$0.81
$0.20
$1.95
$0.32
$1.28
$2.30
$0.80
$0.61
.97$1
$3.10
$5.30 $5.40
$1.30
$5.70
$1.16
$0.81
$0.60
$1.20
$2
$0.12
$4 $7
$9
$12
$14 $15 $15 $16 $18 $18 $19
$22
24$
$26
29$
$30
39$ $39
$48 $49
$51
$0
$10
$20
$30
$40
$50
$60
$0
$1
$2
$3
$4
$5
$6
PaxAncillaryRevenue$USD
AncillaryRevenue$USDBillion
Total Ancillary Revenue
Pax Ancillary Revenue
Airline Ancillary Revenue
Median $22 Best in Class $51
DXC Proprietary and Confidential 15 May 2019 11

15 May 2019 12DXC Proprietary and Confidential
The Science of Compelling Experience
Neuroscience and Neuroplasticity
Digital Neuroplasticity and Nudge - Re-wiring the brain towards preferred behavior
Loyalty as a Habit
Micro-Sentiments Digital PillText Sentiment Tonal Analysis Health Monitoring
MEASURED PARAMETERS
• Denied
Boarding
• Excess
Luggage
• Missed Flight
• Flight Delay
• Lost Baggage
• Anger
• Fear
• Anxiety
• Flight
• Dis-
engagement
• Engaged
• Satisfied
• Rewarded
• Seat
Upgrade
• Extra
Baggage
• Early
Boarding
• Premier
Status
Presence
Pain masking, Euphoria,
reduced
anxiety and depression
Presence
Take action towards
goals, desires and goals
Absence
Procrastination, self-
doubt, lack of enthusiasm
Absence
Anxiety, Fear and Pain
INTELLIGENT TRAVELER NUDGING
DIGITAL CHANNELSWARM VOICE
Boarding
Gate Agent
Call
Center
Flight
Attendant
Check-in
Agent
Wheelchair
Dispatch
Security
Check
Personalization
Rewards
Messaging
Sharing
Alerts/
Notification
Gamification
Personalization
Messaging
Sharing
Tracking
Digital Hugs
Networking
Smartphone
& Tablet
In-Flight
Entertainment
Digital
Signage
Wearables
Kiosk
Gamification
Rewards
Alerts/
Notification
Gamification
Rewards
Alerts/
Notification
Status
Hormone
EROTONIN
Horm
Reward
one
DOPAMINE
Trust
mone
Presence
Flows when you feel
significant or important
Absence
Loneliness and
depression
Presence
Enhances trust, intimacy Hor
and builds relationships OXY
Absence
Reduced trust and
social interactions
TOCIN
Endurance
Hormone
ENDORPHIN
Anxiety, Stress,
Fatigue Hormone
CORTISOL
ADRENALINE
EPINEPHRINE

Find parking spot Check-in and Moving through Queueing for Finding Waiting for Waiting for group to
at the airport self-tag luggage security food and coffee flight gate flight upgrade be called to board
Submit Getting a Waiting for Flight Passenger in- Flight Finding space
expense
s
taxi to checked-in landing front reclines take-off for carry-on
destination luggage seat bags
Boarding
Customer Journey
Stress Busters to Overcome Stressful Moments during the Journey
• Airport parking • Auto check-in • CLEAR and • Pre-order • Gate AR • Real-time • Premium priority
system traveler 24 hours Trusted Traveler meals and wayfinding update on boarding – board
integration to before flight (TSA Pre, Global beverages • Gate change probability of anytime
mobile app • RFID bag tags, smart Entry) program through mobile push upgrade
luggage (microchip)
connected to the app
integration app notifications
• Travel wallet –
passport and
mobile
boarding pass
• In-app document • Schedule taxi, ride • Micro • In-flight engagement • Extra legroom • In-flight engagement • Carry-on valet
scanner sharing cab through baggage platform seating platform service – preload
on-board IFE tracking • Gamification service • On-board e-
Commerce
carry-on bags
H High Stress Moment
M Medium Stress Moment
L Low Stress Moment

Replacing Stress in D2D journey with Exhilaration and Joy
• Flight PromotionFare
• Seat Upgrade Bid
• Pre-book Meals
• VIP Services
• Call Center
Reservation Fee
• Debit/credit Card
transactionsurcharge
• Baggage Fee
• Excess BaggageFee
• Reservation Change/
Cancellation Fee
• Preferred Seats
• UnaccompaniedMinor
• Travel Insurance
• Wi-Fi Fee
• Phone Calls
• SocialSeating
• Blankets
• IFE/Premium
Movies
• Ride Sharing
Fare
• Private Limo
• Mass Transit
Fare
• AdditionalTaxi
Fare (traffic,
toll, public hol)
• F&B/Restaurant
• Merchandising
• Spa/Manicure/Pedicure
• Upgrades and Premium
Seats
• Concierge Services
• Missed Flight Fee
• Last Minute BookingFare
• Priority Boarding
• Denied Boarding
Compensation
• Hotel Fare
• Car Rentals
• Event Tickets
• Restaurants
• Airport Pickup Fare • Merchandise
Home DeliveryFee
• Lost/Delayed
Baggage
Compensation
On-Board
Journey Planning
Bus, Rail, Taxi, Shuttle
Airport
Post-Flight
• Merchandising
• Pet-inCabin
• Lounge Access • Boarding Pass PrintFee
Red : GrudgeFees
Understanding the Ancillary Fees in the D2D Journey that causes MicroStresses
Green : Happy Fees
COST OFFLOADING
• Auto BoardingPass
• Flight Real-time Updates,Alerts
and Notifications
• Newsfeed on latest flight gate
changes, etc.
• Weather Report
ANCILLARY REVENUE
• Priority Boarding Purchase
• Seat Upgrade and PremiumSeat
• Lounge Access
• Personalized Offers
• Location-based Promotions
• IFE Adaptive Response
COST OFFLOADING
• Reservation and Itinerary
Management
• Timetable and Information
Access
• Loyalty Program
• Friend and familymember
flight updates
• In-flight tracking
ANCILLARY
REVENUE
• Hotel and
Transport
Booking
• Ride Sharing
• SocialSeating
ENHANCED
EXPERIENCE
• TravelAssistance
and Guide
• Friends andfamily
location tracking
• Baggage Tracking
COST OFFLOADING
• Mileage Redemption
ANCILLARY REVENUE
• Discounts (Hotel Booking, EventTickets,
F&B, Mass Transit)
• Extra Baggage
• “Free” Seat Upgrade
• Preferred Seating Selection
• Early Boarding
• Frequent Flyer Tier Upgrade
ENHANCED EXPERIENCE
• Digital Rewards
• Voucher Offers
COST OFFLOADING
• Chatbot and Assistancevia
App Messengers
ENHANCED EXPERIENCE
• Gamification
• Social Media Integration
• In-app Entertainment
• In-app Messaging
• Interactive Terminal Maps /
Wayfinding
• Travel reading materials
• Fitness and Wellness
• Missed Flight
• RescheduledFlight
• CancelledFlight
• Flight Delay
• Overbooked Flight
• Excess Luggage
• Lost Baggage
• Lost BoardingPass
• Denied Boarding
Status Hormone
SEROTONIN
Reward
Hormone
DOPAMINE
Trust
Hormone
OXYTOCIN
Endurance
Hormone
ENDORPHIN
Anxiety, Stress,
Fatigue Hormone
CORTISOL
ADRENALINE
EPINEPHRINE
STRESS RELIEVERS THROUGH THE APP

1515
Execution: Innovation as a Service Model
Discover Prototype Pilot Scale
Design thinking
workshop
User Story Prototype
RFP or other
procurement
process
Full release
User Story
User Story
User Story
Prototype
Prototype
Re-assess
Re-assess
15 May 2019

DXC Proprietary and Confidential 15 May 2019
Thank You

Digital Transformation
Small step Execution to
Successful Strategy
Ho Chi Minh City, 15th May 2019
Mr. Duc C. Nguyen
Director (Vietnam, Thailand and Cambodia)

Agenda
• Business challenges in digital age
• Why is Digital Transformation essential?
• Case study
• Summary
• Q&A

/ Customer Expectation /

/ Competition /

/ Technology /

/ Innovation /
*** Source: The Digital Transformation Playbook, David L. Rogers

❖ Last but not least - Data – Valued Asset to business and enterprises
/ Business Challenges in Digital Age /
~90%

Agenda
• Business challenges in digital age
• Why is Digital Transformation essential?
• DT Case study
• Summary
• Q&A

/ How DT changes the business world?/

▪ xx
*** Source: Building a Digital Business – Design Your Book of Dreams, Microsoft

*** Dave Miller, VP, Microsoft Asia, Directions Asia 2019, KL, Malaysia

Digital transformation will
add incremental US$1.1
trillion to GDP in Asia Pacific
(Microsoft Asia Study 2018)

Top 5 Benefits of Digital Transformation (IDC/Microsoft Survey)

/ Starts now or never BUT……./

/ What is Digital Transformation?/
“Digital transformation is not about technology,
it’s about strategy and new ways of thinking”
Prof. David L. Rogers
(The Digital Transformation Playbook)

/ Digital Transformation Strategy /
Satya Nadella, CEO – Microsoft, WPC, USA, 2016

/ Five domains of DT Strategy/
*** Source: The Digital Transformation Playbook, Prof. David L. Rogers, Columbia Business School

CASE STUDY
Atlas Industries Ltd
Simon Richards
Digital Development Manager

PRESENTATION
Case Study – Atlas Industries
atlasindustries.com | © 2018 Atlas Industries Ltd Private and confidential
✓ Established in 1998
✓ 330+ employees
✓ 90% Building Information Modelling (BIM)
projects
✓ BRE BIM Level 2 Accreditation (Only 50
companies in the world have this
accreditation & Atlas is the 1st in Asia)
✓ 85% repeat clients
✓ Operations Centre in Ho Chi Minh City
Regional Representatives
Atlas is a leading global BIM & documentation service provider

PRESENTATION
Isolated Systems
✓ For years Atlas had been struggling with
multiple systems all isolated from each
other with no interaction or integration
between them. Remote staff had no access
to on-site server data and collaboration did
not exist.
• Inadequate for the
growing needs of the
business
• Copying files/folder onto
local laptops or USB drives
when meeting clients
• Cut off from the Operations
Centre and relaying on
emails and FTP site to
transfer data
The next stage of development
✓ To replace Atlas’ redundant CRM system
they once again approached Microsoft
Vietnam who recommended teaming up
with Votvia as their Microsoft Dynamics 365
partner.
Development of Atlas Next Generation Workspace
✓ During 2016 Atlas tested, developed and
migrated to Microsoft’s Office 365. Utilising the
power of the integrated approach of the
Microsoft’s Exchange & SharePoint online
applications , Atlas quickly understood that the
365 cloud platform had a lot more to offer.

PRESENTATION
Next Generation Workspace
✓ During 2017 Atlas teamed up with with
Votiva to migrate their existing CRM system
to Dynamics 365 for Sales. Then during
2018 continued to develop the system by
introducing new workflows and processes
to monitor and control their project
acquisition.
✓ Therefore Atlas has now a complete joined
up system that integrates their:
Communications
Exchange / Outlook 365
Document
Portal
SharePoint
Online.
Client
Database
Dynamics 365
for Sales
Let us show you
how all this comes
together
• Communications - Exchange/ Outlook 365
• Document Portal – SharePoint Online.
• Client Database – Dynamics 365 for Sales.

PRESENTATION
✓ Document Portal – SharePoint Online.
• Document & list libraries
• Structured metadata
• News letters
• Company blog
✓ Communications - Exchange/ Outlook 365
• Email functionality
• Global company contacts list
• Shared calendaring / resource calendars
• Skype for Business
✓ Integrated Products
• Outlook lookups
• Outlook tracking
• Service Calendaring
✓ Client Database – Dynamics 365 for Sales.
• Client company database
• Client Contact database
• Project acquisition
• Synchronised list libraries
• Synchronised Document
Libraries
• Processes
• Flow
• Delve
• OneNote
• Teams
• Planner
✓ Microsoft 365 Admin Center
• Centralise control for all licenses

PRESENTATION
✓ Vovita helped Atlas integrate their new
Dynamics 365 CRM system into their
Microsoft 365 environment to complete
Atlas’ NGW.
But that is not the
end of the story…✓ What is the benefit of this integrate
working environment?
• A single source of truth with regard to
documents.
• Reduces the volume of emailing
attachments creating multiple copies.
• Always know what and where is the
latest version of any document.
• Increased efficiently in your working
environment

PRESENTATION
Dynamics 365 for Sales Phase 2 – Q4 2018
✓ Dashboards
• Customised Sales Pipelines
• Activities
✓ Power BI
• Customised reports on Project Acquisition
✓ Customised reports
• Automated monthly activity reports direct
from D365
✓ SharePoint Integration
• Customised links for document libraries
• Contacts synchronisation
D365forSales–Phase2
Again Atlas have turned to Votiva to help with
the next phase of the Dynamics 365
development roadmap.

PRESENTATION
✓ Dynamics 365 HR Management – Q1 2019
• Attract – Hire the right people, faster
• Onboard - Establish important
connections
• Human
• Employee Self Service
• Personal management
• Leave & Absence
• C&B
• Employee development
• Learning & Compliant
• Organization Hierarchy
D365forSales–Phase2
D365HRManagement
✓ Dynamics 365 Operations – Q3 2019
• Cost Management
• Procurement & Sourcing
• Resource management
D365Operations
✓ Dynamics 365 Finance – Q1 2020
• Budget control
• Project Accounting
• Invoicing and billing
• Credit and collection
• Expense management
D365Finance

PRESENTATION
Exchange
Outlook
SharePoint
Online
Dynamics
365
Sales
Module
Resource
Module
HRM
Module
Finance
Module
Power BI

PRESENTATION
Exchange
Outlook
SharePoint
Online
Dynamics
365
Sales
Module
Resource
Module
HRM
Module
Finance
Module
Power BI
✓ Votiva’s involvement in Atlas’

PRESENTATION
Simon Richards – Digital Development Manager
As Atlas’ Digital Development Manager, Simon is responsible for consolidating the Company's data by implementing
cloud technology to enable our in house and remote teams to work seamlessly wherever they are in the World.
Utilising the power of the cloud environment we are continuing to develop the use of integrating applications to
increase the efficiency of our staff and reduce the ever growing email avalanche though the use of forward thinking
applications and methodologies.
“…Vovita worked alongside
Atlas to help create our
integrated
‘New Generation
Workspace’...”
“…Continuing to work with
Votiva means we have
continuity, a partnership
throughout all of our
development stages and
beyond…”
“…Votiva customized
Dynamics 365 to work with
Atlas’ procedures, therefore
Atlas did not have to
change the way we work to
suit the software…”
Simon Richards - 2018

/ Summary /
▪ Digital transformation (DT) is not about technology – it is about strategy – a
journey with new ways of thinking, business models and working.
▪ DT turns technology to transform business for significant outcomes.
▪ Leadership makes the changes - rethinking of vision, strategy and business
models.
▪ Secure small and rapid experimental starts of the journey.

/ About Votiva – Overview /
1
Region
12+
Years established in
South East Asia
11
Established Offices
100
100% focused on
Microsoft Dynamics
250+
Microsoft Dynamics
Implementations
150+
Microsoft Dynamics
Experts
8
Countries across
South East Asia

ABOUT VOTIVA - Overview
/ Customer References /
RETAIL
MANUFACTURING
TRADE & SERVICES

Contact us
Unit 2106, 21st Floor
399 Interchange 21 Building, Sukhumvit Road
Klong Toey-Nua, Wattana, Bangkok 10110
Thailand
Tel: +66-2046 7226
11th Floor, Nam A Bank Tower
201-203 Cach Mang Thang Tam Street
Dist. 3, Ho Chi Minh City
Vietnam
Tel: +84-28 3818 1919
email: duc.nguyen@votivasoft.com
www.votivasoft.com

Workforce Mobility
Transformation
2019 Lenovo Internal. All rights reserved.
Giap Nguyen, Country General Manager Lenovo Vietnam
HCMC, May 15th, 2019

Organizational
Complexity
Technology
Complexity
Number of departments in an organization
Number of locations where the organizations
function out of
New Workforce Demographic: Millennials & Gen Z
Number of devices and type
of devices issued to employees
Deployment of a Mobile Device
Management (MDM) solution and
its intricacies based on
the organization’s requirement
IT Environment
Complexity

Control
Traditional
IT IS TRANSFORMING
END USERS
I.T.
FREEDOM
AGILE IT
Essential
Users
Advanced
Users
Mobile
Travelers
Cloud Imaging
and Recovery
Modern Device
Management
CYOD
DaaS

Why
Workplace
Efficiency
Matters
An efficient workplace enables:
Better
Collaboration
Higher Employee
Productivity
Higher Employee
Satisfaction
Better Policy
Enforcement
and Control
Increased Power
and Cost Savings

Seamless working from
anywhere and have access to the
company data remotely
Flexibility to choose the
device that suits their job
role the most
Workspace which offers effective
collaboration and spaces for unhindered
ideation and thought
IT Users
Centralized management of
end user devices
Effective automation
to ensure the deployment
cycles are more efficient
Key Challenges
Organizations Face with
Workplace Efficiency
End Users
Cut down on
IT opex
Enforcing security policies
while not compromising on
employee flexibility

Workspace Optimization
Shrinking workspaces and increasing operational costs make workspace optimization one of the core aspects in your
workplace efficiency strategy.
IT Automation
Automated IT deployments and routine task management can go a long way in improving workplace efficiency. So, IT
Automation must be considered as an integral part of the overall workplace efficiency strategy.
Downtime Reduction
Every year, companies lose millions because of downtime caused due to outdated technology and human errors. Hence,
downtime reduction is considered the second most important aspect in the workplace efficiency strategy for your organization.
Three Key Aspects to Consider
Crafting an Effective Workplace Efficiency Strategy

Workspace optimization can be enabled by:
Right Endpoint Devices
Equip your employees with the right endpoint devices to reduce cubicle clutter and enable mobility without compromising on
efficiency.
Efficient Collaboration Technologies
Collaboration is an absolute essential in modern workspaces. And these modern workspaces must be equipped with the
right technologies to enable effective collaboration.
Smart Meeting Manager
Since meetings are a norm, meeting technologies need to be made smarter in order to conduct more productive meetings
at the workplace.
Workspace Optimization

IT Managers must consider the following reasons for downtime in their workplace efficiency strategy:
Source: NetworkWorld from IDG
Downtime Reduction
Human Error/Malicious Attacks
A report shows that human error accounts for up to 22% of downtime.* Many of the human errors can be countered by investing in right
endpoint devices.
Data Corruption/Storage Failure
Data degradation is the gradual corruption of computer data due to an accumulation of non-critical failures in a data storage device.
Data is valuable for any organization, so utmost care must be taken in storing it.
Power and Network Failure
Power and network failure can have adverse effects on your business and can lead to a frustrating downtime, leading to higher costs
and reduced efficiency. Gartner® pegs the average hourly cost of downtime for networks of small to medium-sized business at
$42,0008. So, it is essential to ensure that downtime does not affect your efficiency.

Three key factors that IT Automation enables are:
Speed – Respond Faster to Changing Business Needs
IT automation helps respond faster to changing business needs which improves the ability to quickly develop and integrate
applications, data, and workflow that support new business requirements.
Performance – Provide Better IT Service Levels in Support of Business
Substitute manual work with automation and improve the performance of IT operational elements that support the business process. Establish
end-to-end management capabilities to provide better IT operating performance and increase work efficiency.
Cost – Continuously Drive Down IT Costs
Simplify business processes cost-effectively. Deploying self-service options to users for the most commonly performed support tasks can
enable businesses to focus on delivering higher IT service-level performance with the right infrastructure.
IT Automation

34%
#1
80
SELLING
BUSINESS PC
MORE RELIABLE
THAN COMPETITORS
WHY LENOVO
5 REASONS WHY LENOVO IS A PREFERRED IT SOLUTION PROVIDER
TRUSTED THE WORLD OVER
We have a presence in 160 countries with 3,000 field service locations and over 150,000 partners. Large
enterprise or small business – we understand the significant role that IT plays in business.
CROSS-CATEGORY EXPERTISE
Lenovo is the world’s only company with single-point expertise in smartphones, PCs, and data center
infrastructure; our know-how can help to empower your business.
CONFIDENCE IN OUR PRODUCTS
From MIL-SPEC testing for ThinkPads and ThinkCentre Tiny, to a battery of tests for servers and other
business PCs, we ensure that our business products live up to their reputation so you can focus on
business.
BUSINESS-BOOSTING TECHNOLOGY
We provide complete solutions to help you unlock more value from IT investments. Our product portfolio
covers everything from tablets and laptops to desktops, workstations, and servers with innovative
technology that makes a difference to the way people work.
FLEXIBLE SUPPORT NETWORK
Buy online, direct or through our wide network of expert business partners. Real engineers are on hand to
solve hardware and software issues with our Premier Support service. Protect hardware, data and even
batteries with our Protection Services, even beyond warranties.
AWARDS AT
CES 2018
*Source: per TBR PC Reliability Study 2011

Workspace Optimization Solution Overview
ThinkPad
X1 Carbon
ThinkSmart Hub 500
ThinkCentre
M910 Tiny
ThinkCentre
M910z AIO
ThinkCentre Tiny with
Intel® Unite®
ThinkPad T480
BACK
Smart Meeting ToolsEfficient Collaboration TechnologiesEffective Endpoint Devices

DEPLOYINGMODERNDEVICETECHNOLOGYSOLUTIONS
Mobile Users
ThinkPad X1 Carbon
ThinkPad E480
ThinkPad L380
ThinkPad L380 Yoga
Lenovo V330
Back
Non-mobile Users
ThinkCentre M920x Tiny
ThinkCentre Tiny-in-One
ThinkCentre M920 SFF
Advanced Users
ThinkPad T580
ThinkPad P71
ThinkStation P920 Tower

ThinkSmart Hub 500 Intel® Unite®
Lenovo Unified
Workspace
Office 365
Low Light Camera
Dual Array Microphones
ThinkShutter Camera Cover
ENABLING BETTER COLLABORATION SOLUTIONS
Smart Meeting
Solutions
Collaborative
Workspaces
Conferencing with
Modern PCs
Back
®
ThinkSmart Hub 700
ThinkCentre Tiny with Intel® Unite®

Downtime Reduction Solution
Reduce Disruptive Attacks Prevent And Recover From
Credential Theft And Data Loss
Prevent And Recover
From Hardware
Failure
BUFFERZONE
Coronet
Fast Identity
Online (FIDO)
Hardware Enhanced
Multifactor Authentication
Lenovo Vantage
Absolute With Persistence
Technology
Online Data
Backup (OLDB)
MIL-STD Testing
Leadership
Cooling
Technology
Accidental Damage
Protection (ADP)
BACK
®
Lenovo
Vantage

IT Automation Overview
Reduce IT CostsAutomate Routine Tasks
Lenovo Vantage Lenovo VantageCustom Preloads
Basic Provisioning with
Lenovo ADS and Windows
AutoPilot
Full Provisioning with Key
EMM Partnerships
Image Storage and
Recovery with Lenovo
Cloud Deploy
Think Deployment Resources
BACK
Speed Up Deployment
Lenovo
Vantage
Lenovo
Vantage

1616
The preferred brand
Lenovo Crowned LAPTOP Magazine’s
#1 Laptop Brand – 2 years in a row!
LENOVO1st
HP2nd
Dell3rd
Acer4th
Asus4th
Microsoft6th
Apple7th
Razer8th
MSI9th
Samsung9th
SUPPORT
14/20
VALUE & SELECTION
14/15
INNOVATION
7/10
TOTAL SCORE
86/100
DESIGN
13/15
REVIEWS
38/40
Lenovo takes first place again this year, on the strength of the
company's fantastic product lineup. From the beautiful ThinkPad X1
Carbon, which was the only product to get a perfect, 5-star review in
the past year, to the versatile Yoga 920, Lenovo's laptops earned the
most Editors' Choice awards of any brand. And a full 53 percent of the
company's laptops scored 4 or higher.
Source: LAPTOP, April 20, 2018

17
2013/4
2012
World’s 1st Convertible
World’s 1st Tablet with Projector
& 18 hrs Battery
2017
World’s 1st Daydream All-in-one
headset announced
2017
Lenovo Explorer Announced
2017
Star Wars: Jedi Challenges
Long Term Partnership with Disney
More
announcements on
the way…
The restless innovator
2016
World’s 1st Smartphone with
Tango announced
2018
Yoga Book C930 | World’s first dual screen E Ink display
Yoga C930 | World’s first PC with rotating sound bar

2018 Lenovo Confidential. All rights reserved.
18
Lenovo Yoga Book C930 Lenovo Yoga C930 Lenovo Yoga Chromebook
Lenovo Smart Display Lenovo Yoga C630 WOS Lenovo C330 Chromebook
Lenovo Legion Y740 Lenovo Smart Clock with
the Google Assistant
Lenovo Smart Display
Lenovo Yoga A940 Lenovo Yoga S940 Lenovo Smart Tab M10
with Amazon Alexa
The Winner of innovation awards
43 AWARDS
IFA 2018
75 AWARDS
CES 2019

Device as a
Service
www.lenovo.com

Lenovo DaaS provides a fully-managed consumption model combining hardware, services & software
into a single, configurable solution for an affordable monthly fee.
Device as a Service and the move to a consumption model
• Multiple work platforms
• Right tool for the job
• Access anywhere, anytime
• Support when and where they need it
• Optimize lifecycles
• Reduce ITO costs
• Increase CSAT
• Security and compliance
• Reduce risk
• Employer of choice
• Business agility
• Staff productivity
• Analytics
DEVICE USERS
IT
• Free up internal resources
• Free up cash flow
• Cost predictability
• Flexibility
FINANCE
BUSINESS
Take a holistic view of the business benefits…

DaaS offers full support throughout the device lifecycle
2. CONFIGURE
• Image and Application Load
• Custom BIOS Settings
• Over Packing Services
• Labeling and Tagging
• Etching, RFID
2
3 DEPLOY
• Device Deployment
• Concierge / Tech Desk
• Data Migration
• Managed Services
4 RETIRE
• Packaging
• Logistics
• Data Wipe
• Recycling/Disposal
6
4. SUPPORT
• Warranty Support
• Accidental Damage Protection
• Keep Your Drive
• Premier Support
4
4 MANAGE
• Onsite Field Services
• Security & Compliance
• Asset Inventory and Management
• Application Updates
5
1. PLAN
• Assessment
• Discovery
• Design Future State
• Persona Modelling
• Refresh Planning
1

Choose the right device for the right user
 Lenovo Discovery and Planning Services:1

 Lenovo Configuration Services:2
Image Load, System Setting, Asset Tag, Packaging
Get full lifecycle management through Lenovo Services
COMPETITIVE PRICING
SCALABLE FACILITY WITH HIGH
VOLUME THROUGHPUT
STOCK HOLDING, STAGED
DEVELOPMENT, DISPATCH
FACILITY
Static Image
Creation
Image
Consulting
OS &
Platform
Migration
Image
Updates
Image
Testing
Dynamic
Image
Creation
Deployment
Automation
Infrastructure
Integration
Zero-touch
Deployments
End-user
Migration
In-place
Migration
Encryption &
Security
BIOS
Settings
vPro
Settings
Asset
Tagging
Image
Load
Application
InstallationDriver
Installation
Image
Design
Deployment
Engineering
Automated
Provisioning
PMO & END-TO-END SERVICE
COORDINATION

 Lenovo Deployment Services:3
Plan, Deliver, Deploy, Deployment Support
PLAN
Define the unique
needs of your
organization
DELIVER
Logistics planning
• Unload
• Unpack
• Inspect
DEPLOY
Lenovo staff performs
• Installation
• Data migration
• Applies settings
SUPPORT
On-site post
installation support
and end-user
orientation

 Lenovo Asset Recovery Services:4
Packaging, Shipping, Recycle, Document
PACKAGING
Reverse logistics and
packaging
SHIPPING
Customer pick-up flat
rate shipping back to
our secure and audited
facilities
DOCUMENTATION
(GDPR,R2, e-Stewards,DOD, NIST)
Proper data destruction
and environmental
processing with legal
documentation
REFURB /
RECYCLE
Receive fair market
value for your
refurbished, recycled, or
donated hardware

How Do We Protect You Across All Threats?
28
How do I protect my Devices?
How do I protect my Data? How do I protect my Identity?
How am I Protected Online?
A comprehensive end to end security approach
• ePrivacy
• OLDB (Online Data Backup)
• SED (Self-Encrypting Drives)
• BitLocker
• Intel Authenticate Multifactor
• Match on Chip Fingerprint
• Windows Hello
• IR Camera
• Glance Presence & Gaze
Detection
• WiFi Security (Coronet)
• BufferZone (sandboxing)
• MobileIron
• Lenovo Unified Workspace
• Intel Identity Protection Technology with PKI
(Public Key Infrastructure)
• Intel Software Guard Extensions (SGX)
• Trusted Supplier List
• Transparent Supply Chain
• PSIRT & FIRST
• Packaging Security

How the core of issue starts?
John Masud Parvez
CIO,
Hoan My Medical Corporation
Founder and President
Vietnam Social Health Revolution

How the core of issue starts?
A
Case
Study

VNCERT Statistics - 8,319
Type Incident Number
Malware Cases 1575
deface cases 4,829
phishing attacks 1,915

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