National Employment Week 2015 Talent Summit - Digital Talent Attraction Masterclass
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As part of National Employment Week 2015 in Dublin, Ireland, view my presentation for the Digital Talent Attraction Masterclass. Learn how to bring the 5 Core Principles of Employer Branding into your digital strategy: The 5 Core Principles of Employer Branding: - Be Proactive - Be Truthful - Be Social - Be Available - Be Empowering
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National Employment Week 2015 Talent Summit - Digital Talent Attraction Masterclass
- 2. #TalentSummit Holly Fawcett Head of Digital Marketing Social Talent @HollyFawcett linkedin.com/in/hollyfawcett We turn recruiters into Sourcing Ninjas
- 4. #TalentSummit Back to Black -5% 0% 5% 10% 15% 2008 2009 2010 2011 2012 2013 2014 2015 Unemployment Economic Growth
- 5. #TalentSummit There is no difference between your company and your direct competitor, except your people
- 6. #TalentSummit Average cost per hire is: €3111 But… Average days to fill job: 24 Avg. loss of productivity per day: €500 Total productivity cost: €12,000 Total cost per €15,111 Companies with a strong employer brand* spent 18% less per hire than those with a poor employer brand * Those ranked in the top 25% of companies ranked Strong or Very Strong employer brand
- 7. #TalentSummit “What you can’t measure, you can’t manage” What you can measure: • Retention Rate • Employee Engagement • Quality of Hire • Cost Per Hire • Number of Applicants
- 8. #TalentSummit Set yourself a goal By end of year 1, year 2… • Employee Engagement should increase • Employee Turnover should fall • Cost per hire should decrease • Employee reviews should produce higher scores • Internal mobility should increase
- 9. #TalentSummit 10 Physical Workspace 9 Location, Location, Location 8 Creative Work 7 Sense of Belonging 6 Great Tools and Hardware 5 Excitement About Company Products 4 Independence 3 Good Management 2 High-Calibre Team 1 Growth Source: Dimitar Stanimiroff, Stack Overflow http://www.slideshare.net/dstanimiroff/hiring-tech-rockstars-ss
- 10. #TalentSummit Core Principles to Employer Branding 1. Be Proactive 2. Be Truthful 3. Be Social 4. Be Available 5. Be Empowering
- 11. #TalentSummit Be Proactive “Dig the well before you are thirsty” - Chinese Proverb
- 12. #TalentSummit Build a Strong Network • In real life • Online - LinkedIn, Twitter, Facebook Be Proactive
- 15. #TalentSummit You already are connected to everyone you will hire in the next 12 months, via your network and your employees Ask for referrals. Be Proactive
- 16. #TalentSummit Complete a Snag List of your Careers Site • Do all links work? • How does it look on mobile? • Can you apply for a job using your phone? • Use of multimedia (images, videos) - does it portray your company well? #TalentSummit
- 17. #TalentSummit Be Proactive Survey Your Employees • What do they like about their work? • What do they like about the company? • Any little perks they’d suggest?
- 18. #TalentSummit Be Proactive • Build a strong network • Ask for Referrals • Review and Upgrade your Careers Site • Survey employees to define your EVP Take Aways
- 19. #TalentSummit Be Truthful • No one likes being deceived • Don’t embellish job ads with untruths to sound more appealing • Employees talk • Glassdoor.com exists.
- 20. #TalentSummit Going through a crisis? Brilliant people can be drawn to disaster zones Case in point: BP never received more applications than after the Deepwater Disaster in 2010. #TalentSummit
- 22. #TalentSummit Be Truthful We can’t all be Google. • Embrace your quirks and imperfections. • Being small isn’t a negative. You’re growing.
- 23. #TalentSummit Be Truthful We can’t all be Google. • Embrace your quirks and imperfections. • Being small isn’t a negative. You’re growing.
- 24. #TalentSummit Be Truthful Tell Marketing to back off* • Have an “About Us” or “Meet the Team” page • Be real in your bios of your team * But take their advice when you’ve misspelled something
- 26. #TalentSummit • Be real, and your candidates will thank you for it • Your company can attract great talent • Turn your perceived imperfections into benefits • Have a sense of humour - people buy people Take Aways Be Truthful
- 27. #TalentSummit Be Social Use social media often and well - it’s no longer a differentiation strategy. It’s catch-up.
- 28. #TalentSummit Be Social Dedicated Jobs Accounts
- 29. #TalentSummit Be Social Dedicated Jobs Accounts
- 30. #TalentSummit Be Social Dedicated Jobs Accounts • Be a source of great, useful content online • Yes, post jobs when it’s right • Post CV writing and interview tips • Make a video about the interview process at your company • Post photos of team events, and employee charitable giving
- 31. #TalentSummit It’s bigger than you. • Share industry blogs • Get your employees involved You don’t have to write all of the content you share: #TalentSummit
- 32. #TalentSummit Be Social • You MUST be on social media • Set up dedicated Careers pages, if your big enough • Post more than jobs: interview and CV tips, videos, employees • Share content from external sources: useful blogs, infographics Take Aways
- 33. #TalentSummit Be Available Candidates need to trust you. • Inform them who is responsible for hiring - let them address you by name
- 34. #TalentSummit Be Available Candidates need to trust you. • Inform them who is responsible for hiring - let them address you by name
- 35. #TalentSummit Be Available Candidates need to trust you. • Inform them who is responsible for hiring - let them address you by name • Don’t be afraid to give them your phone number • Give them your hours of availability • Have an open-chat session
- 38. #TalentSummit Be Available • Be upfront about who’s the recruiter and hiring manager • Be available to answer questions, especially when doing big hiring campaigns • Your candidates are also potential, if not existing, customers - treat them right! Take Aways
- 40. #TalentSummit Be Empowering Employees Recruiting Colleagues • Treat your employees like adults • They understand Gross Misconduct • Empower your people to talk about work
- 41. #TalentSummit
- 42. #TalentSummit
- 43. #TalentSummit
- 44. #TalentSummit
- 45. #TalentSummit NPR (National Public Radio), empower their employees to talk about work - good or bad - on social. They ask that they tag their conversations #NPRLife
- 46. #TalentSummit
- 47. #TalentSummit Be Empowering • Referrals by current employees is the top source of “above average” candidates • Formalise your Referral process • Version1 offer referral rewards for interview-stage referrals, not just successful referrals Employee Referrals
- 48. #TalentSummit Be Empowering • Empower your employees to represent the company online • Leverage their enthusiasm online to attract new talent to your company • Formalise a Referral Programme to encourage your employees to think about hiring, bring in the best people Take Aways
- 49. #TalentSummit Core Principles to Employer Branding 1. Be Proactive 2. Be Truthful 3. Be Social 4. Be Available 5. Be Empowering