Journalism and blogging are seen as the two different generations. But it is not as easy.

1. source: comix

2. source: notionscapital

3. source: jesse757

4. The structure:
1. What is a blog?
2. Different functions of blogs
3. What are the differences between blogging and
journalism?
4. How do media react to their weaknesses?
5. The clash is over

5. “Short for weblogs, blogs are both a technology
and a genre.
1. Technology: format, layout, linking, and other
conventions (expertise needed)
2. Genre: invoke certain forms of discourse and shape
the outcome of the text

6. 1. weblogs as a space for journalistic thinking for
which institutional journalism provides little room
2. weblogs as a challenge to corporate journalism
3. weblogs as a democratic, interactive space

7. 1. The role of institution: internal rules vs. Absence of
physical ind information background
2. Organization of labour: specialization and distribution
of work
3. Newsgathering process (work with sources):
routine vs. Rarity (specific sources)
4. Organization of content: rules help people understand
the importance of message

8. 5. Periodicity: rule of expectation vs. irregularity
6. Income: advertising revenue vs. part-time job
7. Audience: disconnected from clients vs. close to
audience
8. Interactivity: nothing or everything

9. source: alex E. proimos

10. 1. Hire bloggers
2. Employees blogging
3. Provide a news website with blogging
platform

11. source: thequarterbin.com

12. Honza Páv
Find me on LinkedIn
Honza.pav@gmail.com
http://eikasia.cz
@Eikasia on Twitter

13. Sources:
MATHESON, Donald. Weblogs and the Epistemology of the News : Some Trends in Online Journalism. New Media Society [online].
August 2004, no 4., [cit. 2010-12-07]. Dostupný z WWW: <http://nms.sagepub.com/content/6/4/443>. ISSN 1461-7315.
LOWREY, Wilson. Mapping the journalism–blogging relationship. Journalism [online]. November 2006, no 4., [cit. 2010-12-07].
Dostupný z WWW: <http://jou.sagepub.com/content/7/4/477>. ISSN 1741-3001. [e-článek]
ROWLEY, Wilson; MACKAY, Jenn Burleson. JOURNALISM AND BLOGGING. Journalism Practice [online]. January 2008, vol. 2, [cit.
2010-12-07]. Dostupný z WWW: <http://web.ebscohost.com.ezproxy.is.cuni.cz/ehost/detail?vid=1&hid=110&sid=c5f803ac-f05a-
4d0e-ae51-5315fb799842%40sessionmgr113&bdata=Jmxhbmc9Y3Mmc2l0ZT1laG9zdC1saXZl#db=ufh&AN=28805693>. ISSN
1751-2786.
GRAVES, Lucas. The Affordances of Blogging A Case Study in Culture and Technological Effects. Journal of Communication Inquiry
[online]. October 2007, no 4., [cit. 2010-12-07]. Dostupný z WWW: <http://jci.sagepub.com/content/31/4/331>. ISSN 1552-4612.
GULVADY, Samskrati. Blogging – Redefining Global Modern Journalism: An Omani Perspective. Global Media Journal: American
Edition [online]. Spring2009, Vol. 8, 14, [cit. 2010-12-07]. Dostupný z WWW:
<http://web.ebscohost.com.ezproxy.is.cuni.cz/ehost/detail?vid=5&hid=110&sid=b33c4a6e-5054-4495-9b28-
4fc65c5f6f5c%40sessionmgr113&bdata=Jmxhbmc9Y3Mmc2l0ZT1laG9zdC1saXZl#db=ufh&AN=53159446#db=ufh&AN=53159446
>. ISSN 1550-7521.

14. Image credits
All images are under the Creative Commons licence (attribution):
• comix http://www.luisescobarblog.com/wp-content/uploads/2009/04/doczoomvsquicksilver.jpg
• notionscapital http://www.flickr.com/photos/notionscapital/3961139526/sizes/o/
• jesse757 http://www.flickr.com/photos/jesse757/3094868007/sizes/l/
• alex E. proimos http://www.flickr.com/photos/proimos/4199833475/sizes/o/
• thequarterbin.com http://thequarterbin.com/wp-content/uploads/116.jpg